Tag: social media marketing

  • The Power of Paid Advertising with Pawn Leads/Trimble Digital

    The Power of Paid Advertising with Pawn Leads/Trimble Digital

    In the dynamic digital landscape, the success of any business, including pawn shops, is increasingly tied to its online visibility. Paid advertising has emerged as a powerful tool, offering a strategic approach to boosting search volume and connecting with a targeted audience. In this in-depth exploration, we’ll explore the multifaceted advantages of paid advertising, highlighting how platforms like Google Ads and Facebook Ads can transform the online presence of pawn shops. Additionally, we’ll shine a spotlight on the expertise of Pawn Leads, powered by Trimble Digital, in paid advertising. As we navigate the promising landscape of paid advertising, we’ll also address the potential risks associated with it and offer insights on how to avoid common pitfalls.

    Paid Advertising

    The Power of Paid Advertising:

    Boosting Search Volume:

    At the core of paid advertising’s impact is its ability to significantly enhance search volume. By strategically placing ads on search engine results pages (SERPs) and social media platforms, pawn shops can capture the attention of users actively searching for pawn services or related products. This increased visibility translates into a higher likelihood of attracting potential customers.

    Targeted Reach:

    One of the standout advantages of paid advertising is its ability to precisely target specific demographics, interests, and geographical locations. This granular level of targeting ensures that pawn shops direct their marketing efforts towards a highly relevant audience, thereby maximizing the impact of their advertising campaigns.

    Instant Visibility:

    Unlike organic methods that require time to gain traction, paid advertising offers instant visibility. This is particularly advantageous for pawn shops aiming to quickly establish an online presence or promote time-sensitive offers and events. The immediacy of paid advertising allows for swift engagement with the audience.

    Measurable Results:

    Paid advertising platforms provide robust analytics tools that empower businesses to track the performance of their campaigns. Metrics such as click-through rates, conversion rates, and other key performance indicators offer valuable insights. The ability to measure results allows pawn shops to make data-driven decisions, optimizing campaigns for maximum effectiveness.

    Flexibility and Control:

    Paid advertising offers unparalleled flexibility and control over campaigns. Pawn shops can adjust budgets, target parameters, and ad creatives in real-time, allowing dynamic optimization based on real-time performance data. This adaptability is essential for staying responsive to changing market conditions.

    Marketing

    Pawn Leads/Trimble Digital Expertise:

    Pawn Leads, powered by Trimble Digital, distinguishes itself as an expert in paid advertising. Tailoring its services to meet the unique needs of pawn shops, Pawn Leads offers a range of features and strategies designed to maximize the impact of paid advertising campaigns.

    1. Customized Campaigns: Recognizing the individuality of each pawn shop, Pawn Leads crafts customized advertising campaigns. By aligning with the specific goals, target audience, and offerings of each client, Pawn Leads ensures that campaigns are tailored for optimal performance.

    2. Multi-Platform Integration: Pawn Leads understands the importance of a multi-platform approach to online advertising. By leveraging Google Ads and Facebook Ads simultaneously, Pawn Leads ensures a comprehensive and synergistic strategy that maximizes reach and engagement across diverse online spaces.

    3. Strategic Keyword Targeting: Keywords play a pivotal role in search engine advertising. Pawn Leads employs strategic keyword targeting to ensure ads appear in searches relevant to pawn services. This meticulous approach increases the likelihood of attracting customers genuinely interested in the offerings.

    4. Compelling Ad Creatives: Recognizing the significance of compelling visuals and copy, Pawn Leads focuses on creating ad creatives that capture attention, but also effectively communicate the unique value propositions of each pawn shop. The emphasis is on creating engaging content that resonates with the target audience.

    5. Continuous Optimization: Pawn Leads adopts a proactive approach to campaign management through continuous monitoring and optimization. By analyzing campaign performance, identifying areas for improvement, and making real-time adjustments, Pawn Leads ensures that advertising efforts consistently deliver optimal results.

    CRM for Pawn Shops

    Risks Associated with Paid Advertising:

    While paid advertising offers substantial benefits, it’s essential for pawn shops to be aware of potential risks and pitfalls:

    Budget Overruns:

    Without careful monitoring, advertising costs can escalate, leading to budget overruns. Pawn shops must set realistic budgets and closely manage spending to avoid financial strain. Regular reviews and adjustments to budgets based on performance are crucial.

    Click Fraud:

    Click fraud, where competitors or malicious entities repeatedly click on ads to exhaust budgets, is a concern. Utilizing click fraud prevention tools and closely monitoring analytics can help identify and mitigate this risk. Being vigilant against irregularities in click patterns is essential.

    Ineffective Targeting:

    Poorly defined target parameters can lead to ads being displayed to an audience who is not interested in pawn services. Precise targeting based on demographics, interests, and location is crucial. Regularly reviewing and refining target parameters enhances campaign efficiency.

    Ad Fatigue:

    Overexposure to the same ad creatives can lead to ad fatigue, diminishing the impact of the campaign. Regularly refreshing creatives and messaging helps maintain audience interest. A dynamic and varied approach to ad creatives prevents stagnation.

    Lack of Conversion Tracking:

    Failing to implement proper conversion tracking makes it challenging to measure the actual impact of paid advertising on business outcomes. It’s crucial to set up conversion tracking to accurately assess the return on investment. This data is invaluable for refining strategies and optimizing campaigns.

    Avoiding Pitfalls in Paid Advertising:

    Thorough Planning:
    Begin with a comprehensive advertising plan that outlines campaign objectives, target audience, and budget allocation. Thorough planning sets the foundation for a successful advertising strategy. Define clear goals and key performance indicators (KPIs) to measure success.

    Continuous Monitoring:
    Regularly monitor campaign performance using analytics tools. Identify trends, assess key performance indicators, and make informed adjustments to optimize results. Continuous monitoring allows quick responses to changes in market dynamics.

    Dynamic Ad Creatives:
    Keep ad creatives fresh and engaging. Rotate images, update copy, and experiment with different formats to prevent ad fatigue and maintain audience interest. A dynamic and varied approach to ad creatives prevents stagnation and keeps the campaign relevant.

    Budget Management:
    Set realistic budgets and regularly review spending against performance metrics. Adjust budgets based on campaign effectiveness and avoid unnecessary financial strain. Strategic budget management ensures a balance between investment and return.

    Conversion Tracking Implementation:
    Implement robust conversion tracking to measure the impact of advertising efforts on actual business outcomes. This data is invaluable for refining strategies and maximizing return on investment. Conversion tracking provides insights into the effectiveness of the campaign in driving desired actions, such as purchases or inquiries.

    Early holiday marketing

    Paid advertising, when executed strategically, can be a game-changer for pawn shops seeking to enhance search volume, reach a targeted audience, and elevate their online presence. The expertise of Pawn Leads/Trimble Digital in crafting customized campaigns for pawn shops further amplifies the impact of paid advertising efforts. While risks are inherent in paid advertising, careful planning, continuous monitoring, and a proactive approach to optimization can help businesses navigate these challenges successfully. By leveraging the power of paid advertising with Pawn Leads/Trimble Digital and implementing best practices to mitigate risks, pawn shops can unlock new heights of visibility, engagement, and business success.

  • Maximizing Your Marketing with Facebook Video Ads: Crafting the Perfect Script for Pawn Shops

    Maximizing Your Marketing with Facebook Video Ads: Crafting the Perfect Script for Pawn Shops

    The power of video advertising is undeniable in the digital age, and Facebook Video Ads have emerged as a prominent tool for businesses looking to reach their target audience effectively. Pawn shops, in particular, can leverage this platform to showcase their unique offerings, from pre-owned jewelry and electronics to collectibles and more. In this comprehensive guide, we’ll explore the art of crafting a compelling script for Facebook Video Ads, specifically tailored for pawn shops. We’ll also delve into the pros and cons of using Facebook Video Ads, and discuss how elements like lighting, voice, and enthusiasm can enhance the impact of your ad. To make this guide practical, we’ll conclude with a sample script designed for a pawn shop that specializes in selling jewelry, and how the experts at Pawn Leads can help you achieve success.

    Video Marketing

    The Power of Facebook Video Ads

    Pros of Using Facebook Video Ads

    1. Wide Reach: Facebook boasts billions of active users, providing you with a massive potential audience for your video ad. This extensive reach allows you to target specific demographics and interests, ensuring your ad reaches the right people.

    2. Engagement: Videos tend to be more engaging and memorable than text or images. They can capture the viewer’s attention more effectively and convey your message in an emotionally compelling way.

    3. Mobile Optimization: Facebook Video Ads are designed with mobile users in mind. In a mobile-dominated world, this optimization ensures that your ad appears and performs well on smartphones and tablets.

    4. Multiple Ad Formats: Facebook offers various ad formats, including in-feed videos, Stories, and live videos, allowing you to choose the format that suits your content and goals.

    5. Data and Analytics: Facebook provides robust analytics, enabling you to track the performance of your video ad and make data-driven adjustments to optimize your campaign.

    Cons of Using Facebook Video Ads

    1. Competition: The popularity of Facebook Video Ads means that there is significant competition. To stand out, your ad needs to be well-crafted and unique.

    2. Ad Fatigue: Over time, users may become accustomed to the ads they see, potentially leading to ad fatigue. It’s crucial to keep your content fresh and engaging to avoid this issue.

    3. Cost: The cost of Facebook Video Ads can vary, and it’s possible to spend a significant amount of money, especially if you’re targeting a broad audience. Careful budgeting is essential.

    4. Time and Effort: Crafting an effective video ad, along with the necessary planning and strategy, can be time-consuming and may require a learning curve.

    Crafting the Perfect Script for Pawn Shop Video Ads

    The Essential Elements

    1. Clear Message: Begin with a clear and concise message. What are you offering, and why is it valuable to your potential customers? For a pawn shop, emphasize the unique and high-quality items you have in stock, such as pre-owned jewelry.

    2. Engaging Hook: Capture the viewer’s attention right from the start. Your hook should be intriguing and set the tone for what’s to come.

    3. Benefits and Value: Clearly articulate the benefits of your products or services. In the case of a pawn shop, highlight the affordability and quality of pre-owned jewelry. Showcase the value that your offerings provide.

    4. Call to Action: Prompt the viewer to take action. Whether it’s visiting your store, browsing your website, or following your Facebook page, make it clear what you want them to do next.

    Sample Retargeting Script for a Pawn Shop Selling Jewelry

    [Opening Shot]

    [Wide shot of an elegant jewelry display in a well-lit store]

    Narrator (Voiceover): “Introducing the perfect blend of elegance and affordability.”

    [Cut to Close-Up Shots]

    [Close-ups of various pre-owned jewelry pieces, focusing on the intricate details and exquisite craftsmanship]

    Narrator (Voiceover): “At [Your Pawn Shop’s Name], we believe that luxury shouldn’t come with a hefty price tag.”

    [Transition]

    [A warm and inviting shot of the store’s entrance, with a friendly staff member welcoming a customer]

    Narrator (Voiceover): “Step into our world of timeless beauty and discover an exclusive collection of pre-owned jewelry.”

    [Customer Testimonial]

    [A satisfied customer sharing their experience]

    Customer: “I found a gorgeous diamond ring here, and I couldn’t believe the value I got for my money.”

    [Showcase of More Jewelry]

    [Quick montage of different jewelry pieces: rings, necklaces, earrings, and bracelets]

    Narrator (Voiceover): “Our selection is handpicked, offering you a wide variety of styles to choose from.”

    [Close-Up Shot]

    [A captivating close-up of a stunning necklace]

    Narrator (Voiceover): “Indulge yourself or surprise a loved one with the timeless charm of pre-owned jewelry from [Your Pawn Shop’s Name].”

    [Call to Action]

    [Text overlay with contact information]

    Text: “Visit us today and find your perfect piece.”

    [Closing Shot]

    [Wide shot of the store’s exterior with a welcoming storefront]

    Narrator (Voiceover): “[Your Pawn Shop’s Name] – Where luxury and affordability meet.”

    Lighting, Voice, and Enthusiasm

    • Lighting: Proper lighting is crucial for creating an appealing video. Natural light or well-diffused artificial light can make your products look their best. Ensure your jewelry glistens and catches the viewer’s eye.

    • Voice: The choice of a narrator’s voice can significantly impact your ad’s effectiveness. A warm, friendly, and relatable voice is often preferred for creating a connection with the audience. Make sure the voice matches the tone of your message.

    • Enthusiasm: Enthusiasm is contagious. If you’re featuring a staff member or spokesperson in your video, their enthusiasm should shine through. Passionate delivery can convey authenticity and build trust with your viewers.

    Video Ads

    Crafting the Perfect Script for Pawn Shop Video Ads

    The Role of Storytelling

    Storytelling is a powerful tool in video advertising. It can make your Facebook Video Ad more relatable, emotional, and memorable. Consider incorporating a narrative that connects with your audience on a personal level. For instance, tell a story about a customer who found the perfect pre-owned jewelry piece at your pawn shop, highlighting the sentimental value it holds.

    Highlighting Unique Features

    In a Facebook Video Ad for a pawn shop, it’s essential to emphasize what sets your shop apart. Do you have a particularly impressive collection of vintage jewelry? Or perhaps you offer exclusive pieces that can’t be found elsewhere. Make sure to include these unique features in your script. For instance, you can mention that your pawn shop specializes in rare, vintage jewelry that tells a story of its own.

    Educating the Audience

    Take a moment in your script to educate your audience about the value and quality of pre-owned jewelry. Some viewers may not be aware of the benefits of purchasing pre-owned items. Explain how pre-owned jewelry often boasts the same quality and craftsmanship as brand-new pieces, but at significantly lower cost. Mention this approach is not only budget-friendly, but also environmentally responsible, contributing to sustainable consumption.

    Testimonials and Social Proof

    Consider adding additional customer testimonials in your script. These can reinforce the trustworthiness of your pawn shop and provide real-life examples of satisfied customers. You can also showcase any awards, certifications, or affiliations that demonstrate your shop’s credibility and commitment to quality.

    Showcasing the Shopping Experience

    Take the opportunity to provide a glimpse of the shopping experience at your pawn shop. Highlight the welcoming atmosphere, attentive staff, and the feeling of discovering hidden treasures. By visualizing the in-store experience, you can entice potential customers to visit your shop.

    Crafting a Persuasive Call to Action

    The call to action (CTA) in your script is a pivotal moment. It’s where you guide your viewers on what to do next. A well-crafted CTA can significantly impact your ad’s success. For a pawn shop selling jewelry, your CTA could include phrases like:
    • “Visit us in-store today to explore our exquisite collection.”
    • “Browse our website for a closer look at our pre-owned jewelry pieces.”
    • “Follow our Facebook page for the latest arrivals and exclusive offers.”
    By providing a clear and compelling CTA, you direct viewers towards the desired action, whether it’s an in-store visit, website exploration, or engagement on social media.

    Marketing

    Pawn Leads

    The team at Pawn Leads is your dedicated partner in creating, teaching and helping pawn shops shoot, and publishing compelling video ads. Our experts are equipped with the skills and knowledge to showcase your pawn shop’s unique offerings in the best light, ensuring that your message resonates with your target audience. From crafting engaging scripts to professional filming and editing, we have you covered every step of the way. By leveraging our services, you can attract more customers and close more deals, as our tailored video ads effectively convey the value and authenticity of your pre-owned items. Let us help you shine in the digital landscape and stand out in the competitive world of pawn shops.

    Facebook Video Ads offer pawn shops a powerful medium to reach their audience and showcase the allure of pre-owned jewelry. Crafting the perfect script is essential to create an engaging and effective ad. By incorporating storytelling, emphasizing unique features, educating the audience, and showcasing the shopping experience, you can connect with potential customers on a personal level, and Pawn Leads can help. 

    While Facebook Video Ads offer numerous advantages, it’s essential to be aware of potential drawbacks, such as complexity and cost. By carefully planning your ad campaign and staying enthusiastic, using proper lighting, and selecting the right voice, you can create a compelling video that captures the attention of your target audience.

    A well-scripted and engaging Facebook Video Ad can serve as a bridge between your pawn shop and potential customers, allowing them to explore the world of pre-owned jewelry and other unique treasures you have to offer.

  • Social Media Marketing, Are You Ready To Take The Plunge?

    Social Media Marketing, Are You Ready To Take The Plunge?

    Social Media Marketing, Are You Ready To Take The Plunge?

    In the big world of social media advertising, you want to get your business discovered. Social media marketing (SMM) uses social media and networks for marketing your business’ products and services. You can engage with existing customers and reach new potential customers through social media as a business owner.

    Social media advertising platforms, ad campaigns, Twitter ads, dynamic ads, dynamic ads, landing pages, text ads, youtube videos, LinkedIn ads, messenger ads, carousel ads, and many other advertising options can be confusing.

    Social Media Changes Quickly!

    In 2017 US adults who engaged and used social media were about 213.19 million users compared to 302.25 million social media users today, according to Statista. They estimate there will be 323.07 million social media network users by 2026.

    The worldwide web has opened up communication across countries, and social networking has expanded its reach to make connections. Networking helps businesses recruit employees, find people with unique skills, and boost sales across the boundaries of the world.

    With the advancement of social networking reach, advertisers have found that social media is a tool to reach a bigger audience than ever before. Social media advertising now has a worldwide target audience, not just a local audience. Social media advertising was first used to connect to existing customers, and direct social media advertising can engage with customers worldwide.

    Let’s Understand Potential Customers and How They Spend Their Time Online

    Today, Americans spend an average of 2 hours 27minutes each day on social media, with TikTok being the fastest growing social media platform. Social media users want to engage with businesses with a conversational voice and answer their questions.

    When it comes to the social platforms consumers use, YouTube is tops: 73 percent of adults spend their screen time on the video-sharing site. Social networking giant Facebook ranks second, with 68 percent of consumers spending time on the platform. Other sites included in survey data include Instagram (35 percent), Pinterest (29 percent), Snapchat (27 percent), and LinkedIn (25 percent). The last place belongs to Twitter, with 24 percent of consumers spending time on the site according to mdg advertising. Since the article was written in 2018, TikTok has moved to the top list, competing with Facebook and Instagram.

    According to Web3Lab, “TikTok hasn’t stopped growing since it launched. And the growth is anything but slow.”

    There is no denying social media has a vast reach. The various social media networks utilize tahr, pages you like and visit, other details that can be used to drive traffic.

    When the target audience matches the user demographics of a social media platform, advertising to these audiences can lead to new customers, and conversion rates go up.

    Marketing Ads

    Advertising Platform Choices Are Everywhere

    Google ads

    This is a paid advertising platform. Beginners can use Google ads to advanced advertisers, and Google provides support services to teach businesses how to use their ads to meet their business goals. The google ads manager is a platform for large users and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

    Bing ads

    This is a paid advertising platform. There are fewer users on Bing and use Google’s keyword auction technique. One advantage is you don’t have to outbid Google’s massive user base.

    Facebook Ads

    This uses the demographics of the Facebook user and targets the user based on this information. Once you create an ad, you can set a budget and bid for each click or impression your ad receives. Facebook is a reliable choice when deciding where to advertise, and its audience of Facebook users covers many different characteristics allowing for unique traffic targeting. Facebook automatically reads your Facebook page and feeds and identifies the best posts and ads to send to each target market accordingly. If you are advertising on Facebook Stories, you can include a photo that will show for six seconds, and photo ads display in full-screen format for your audience.

    Instagram Ads

    This offers five different types of ads. Image ads. Story ads, video ads, carousel ads, collection ads, explore ads, IGTV ads, and shopping ads. Using the information they have gathered about their users, Instagram can reach a target audience that may have an interest in your business. Instagram provides an Instagram advertising guide to help set up your ads. Story ads can get your brand out there, and a survey suggested that these ads increase paying customers as a lead generation tool.

    TikTok Ads

    This can reach younger audiences. It focuses on product ads in “For You” feeds like brand takeovers. A brand takeover appears for nine seconds when the app is opened. The full-screen ad is presented to your target audience, getting your message right in front of them. The ads have a call to action button to “shop now,” which brings users to the eCommerce site to buy what they want quickly.

    Pinterest Ads

    This has an extensive professional user base that reaches corporate audiences, and it is geared towards a female user base. Because it uses Pinterest boards, it is not as distracting to users as other advertising platforms.

    LinkedIn Ads

    Like Pinterest, this advertising platform has an extensive professional user base that targets customers based on their job skills and qualification, and it focuses on a corporate audience. Sponsored messaging is Linkedin’s email marketing solution, and the message goes to the user’s LinkedIn inbox, where the user can interact via a chatbot or a human customer rep. Text and digital ads are only visible to desktop users, not mobile devices.

    Managing Your Social Media Advertising

    There are several additional social media advertising platforms available. Social media advertising can be completed manually, and this is the most cost-effective way to build brand awareness in your target audience.

    By running an ad campaign manually, you can test out what works, and it doesn’t cost you. There are no ad management fees or agency fees, and you can develop your skills and learn as you build advertising campaigns.

    Learning the different social media platforms and what works for your business will take time. Unfortunately, business owners may not have the time needed to do their advertising, and it takes time and effort to get social media ads to a place of being successful.

    No Social Media Advertising Budget – Some Time = Learn As You Go

    If you have a limited budget and don’t have the funds to hire a marketing expert, learning and managing your social media advertising might be the best option.

    There are several third-party social media advertising platforms available. Some advertising platforms are hard to use, and optimizing social media ads and understanding results might be a challenge. Facebook ad campaigns can be run and analyzed once their app is installed on your desktop.

    Advertising platforms can focus on using automated tools to spend your time in other areas of your business, but they may cost money. You risk spending money on the ad with no results with any platform or posting your ads on a paid social media advertising platform.

    No Time – Some Social Media Advertising Budget = Find a Platform

    If you don’t have time and a limited marketing budget, using a social media advertising platform may be the answer. Once you learn the automated software, it will take less time.

    No Time – A Social Media Advertising Budget = Hire an Expert

    You might find that your business will only meet its business goals by highering a marketing management service. These experts know what they are doing and how the large field of social media advertising works.

    The chances you will get your desired results are higher simply because it is their job. You would be paying for the service, and the goals would be the advertising would turn into sales and long-term customers.

    When looking at who to hire, do your research to spend money on advertising results. The advertising analytics will show how many users turn into website conversions and paying customers. This information will help you determine if you get the best bang for your buck.

    pawn leads full logo

    Pawn Leads CRM

    Pawn Leads is a Customer Communication System that provides a complete marketing solution for pawnbrokers and small businesses. By using a customized automated conversation through two-way texting, email, and webchat, potential customers will have an opportunity to engage and convert to paying long-term customers.

    Pawn Leads provides user-friendly, integrated marketing solutions through social media platforms like Google and Facebook Ads. Understanding how ad formats will bring unique traffic, Pawn Leads will help encourage people to engage in your website through dynamic ads that reach a larger audience than what your business was doing before.

    Landing Pages

    Organic posts and stories can be an excellent way to boost traffic to your business website. Social media advertising can be linked to a landing page on your website or a product page, leading to quick and easy engagement, giving you the maximum advantage of your social media advertising. Pawn Leads will work with you as a business owner to identify your business goals and marketing strategies. This way, you can pinpoint exactly who you want to reach to take maximum advantage of how the Pawn Leads CRM can help, so you are getting the best bang for your buck.

    Digital Marketing

    Pawn Leads Will Review Your Website

    When Pawn Leads reviews your webpage with you, they may discuss building a landing page or two. A landing page is a follow-up and is the next step toward becoming a paying customer. A landing page may include a form to gather customer information for future campaigns, and it may offer a discount, a call to action button, or an “opt-in” deal in return for providing contact info. Once the information is obtained, then the data is stored in the customer relationship management (CRM) database for future use to build long-term customers.

    When you have a compelling message to get out, Pawn Leads will provide the tools to send email campaigns to your leads. Email campaigns can be a valuable tool to generate web traffic and help you achieve those goals.

    Video Ads and Lead Magnets

    Short videos posted on your business Facebook page along with your company name and a compelling lead magnet like a form or button do wonders to improve conversions. Pawn Leads will work with you to develop flyers, text message campaigns for holidays and special events, and email campaigns to generate paying customers. At the end of each month, social media advertising analytics and performance indicators will be reviewed to ensure that your social media advertising aligns with your identified business goals.

    There are several social media advertising platforms available to businesses. Understanding how an advertising medium works is essential to expanding how your product, brand, and service are introduced to users. It is vital to understand how the platform uses a call to action button to hook a customer or encourage people to visit your business. Pawn Leads are experts, and this is their job.

    Pawn Leads Follows Best Practices When Building Social Ads

    Sam Reading, co-owner of Pawn Leads, understands pawn shops because he owns two in Idaho. Lex Case, co-owner, has used social ads to build his small business. Both owners designed Pawn Leads to meet the needs of small businesses and pawnbrokers.

    As part of the business model, they follow best practices when working with each company to build social ads.

    Identify the Potentials

    First, they work with you, the business owner, to identify your target audience with all its unique characteristics.

    Is Pawn Leads Right For You?

    Second, they work with you, the business owner, to make sure the Pawn Leads software is the best platform for you, and then they help you identify which social media platforms will give you the best results.

    Monthly Social Media Advertising Reviews

    Thirdy they set goals for your social media ads and review these monthly making changes if needed.

    Quality Tone, Pictures, and Your Own Videos

    Fourth, they work with you to set your brand tone and voice and choose high-quality pictures for photo ads as part of your advertising solution.

    Landing pages are often overlooked, so they work with you to create dynamic landing pages with lead magnets that get your customers involved. Every business is a bit different so having experts to help you determine what call to action button is essential in driving traffic to your store.

    It matters in today’s social media advertising world if you use Instagram, TikTok, Facebook, Pinterest, or one of the other social networks. Pawn Leads can help if you are ready to take the plunge. Visit us today.