Tag: pawn leads

  • Pawn Leads Automated CRMs and What Does It Do For Customer Experience?

    Pawn Leads Automated CRMs and What Does It Do For Customer Experience?

    Customer relationship management (CRM) tools are becoming more and more automated, making it easier for businesses to handle customers’ inquiries and automating accounting functions so that one person does not have to handle all queries and questions.

    CRMs help with customer data storage, customer retention, and turning a potential customer into a repeat customer through attentive customer support and marketing strategies that work!

    CRMs save time and money, but what effect are the systems having on customer satisfaction?

    Augmenting the customer service industry with CRM software can produce more than just increases in efficiency; it allows companies to manage customers better, potentially increase retention rates and let customers play a more significant role in determining their own needs.

    Pawn Leads is a customer relationship management system that provides two-way text messaging and automated email marketing to create and personalize customer communications. Automated responses through chatbots and automated responses will improve customer service because customers don’t have to wait for a response as they would in manual processes.

    Digital Marketing

    One Minute is Too Long

    In a survey of “more than 2,500 consumers, nearly 60% of respondents believe that one minute is too long to be on hold,” PRWeb reports. “In addition, 32.3% of consumers believe that customer service departments should be answering immediately—with no hold time.”

    An immediate response isn’t possible when running a pawn shop or small business. Most of the time, small businesses run with a skeleton crew trying to achieve many things. Customers who found themselves on hold for more than 10 minutes were 27 percent less likely to be satisfied with their service.

    With automated customer relationship management (CRM) tools, like Pawn Leads, businesses can keep track of customer interactions and data in a more centralized location, making it easier to manage customer relationships and improve customer service.

    The customer data gathered in a CRM system helps convert a first-time visitor into a long-term customer. With automated customer relationship management (CRM) tools, businesses can keep track of customer interactions, purchase history, customer inquiries, and data in a more centralized location, making it easier to manage customer relationships and improve customer service.

    Through marketing automation, current and potential customers receive the same information, and it is delivered through meaningful communication that engages the customer, so they take action.

    Chatbots and AI Interactions – Do These Tools Meet Customers’ Demand?

    Today’s modern experience is largely automated: features such as ai interactions and chatbots. But how do customers react to these tools?

    Usabilla released a report showing that humans love AI and chatbots. In a survey of 1,000 US consumers in August 2018 who used customer service options such as FAQs, chatbots, or automated options that allowed them to avoid human interaction for a customer service issue, nearly three out of four respondents reported they had used chatbots already. Of those who have not, 60 percent said they would feel comfortable doing so.

    New paradigms of chatbots are continuously evolving and working in tandem with CRM systems. Support agents or human staff members can then follow up on inquiries or questions that need more in-depth research and solutions.

    Chatbots need continual revision, maintenance, and knowledge optimization, and they need new content to answer customer questions accurately. In general, conversational Chatbots are more straightforward than other types of Chatbots. Pawn Leads has a support team to assist you as you set up a Chatbot to help with automated responses.

    The most complex part is done once you teach the Chatbot how to interact with your customers and it has the tone you want; then, you’ll have to keep it updated. This isn’t much compared to everything the Chatbot can do for your company: improve customer satisfaction, increase sales, obtain valuable data, and optimize costs. Doya offers the following services for building Chatbots.

    Answering phone calls manually is time-consuming and expensive.

    It takes a team member from the sales team to answer calls, which takes them away from selling. Often, customer requests are written down on a notepad, and the customer’s expectations are someone will follow up. The note pad gets set aside and the sales team doesn’t see the request thus there is no follow-through. Customer information is potentially lost, and the first-time customer experience is poor.

    Many companies use tools to automate the user experience and cut operational costs.

    CRM technology can improve customer service. By automating incoming call responses through chatbots or automated greetings and tracking responses, the whole initial experience is improved.

    Using a CRM system like Pawn Leads provides each customer an opportunity as soon as they open up an account (or fills out “an online form” for online marketing) the ability to explore options in detail and ask the chatbot question. An automated text message that follows up and asks for their feedback on the service they received and if their needs were met starts a relationship with the potential customer.

    Marketing Customer Reviews

    Customer Feedback

    As a business, it’s essential to ensure that your customer feedback is being used to improve your products and services. By asking your clients for their opinions, you show them that their input is valued and that you are committed to taking their needs into account.

    Customers appreciate it when you ask them if they are satisfied with your service.

    It shows you value their opinion and that you are here for them, not the other way around. Customers want to be connected and a part of your business. By asking for feedback on how they feel about their service, they see that your primary business is to solve their problems and find solutions for them instead of just money. It puts a customer in the central position of your company, and this is the right way to run a business.

    A CRM solution like Pawn Leads helps you achieve quality customer experiences with your products, services, and brands. Current and potential customers want to demonstrate their status and affiliation to a particular group. Therefore, clients will stay loyal to your business if you focus on providing the best customer experience at every touchpoint. And naturally, the most effective way to give them a fantastic experience is to ask them what they like about your service and what should be improved.

    A CRM solution like Pawn Leads helps you achieve quality customer experiences with your products, services, and brands.

    Current and potential customers want to demonstrate their status and affiliation to a particular group. Therefore, clients will stay loyal to your business if you focus on providing the best customer experience at every touchpoint. And naturally, the most effective way to give them a fantastic experience is to ask them what they like about your service and what should be improved.

    Pawn Leads is an effective CRM solution for businesses that want to provide quality customer experiences. By asking clients what they like and what can be improved, companies can keep their customers loyal and build a strong relationships.

    Throughout the customer lifecycle, specific customers expect you to improve the customer experience they had if they didn’t like your service. Through the Pawn Leads CRM platform, you can personalize customer interactions by providing immediate solutions.

    Satisfy Customers = Repeat Customers

    For example, let’s say you come into one of the pawn shops that utilize the Pawn Leads automated platform. You, as a customer, need a collateral loan, but the item you brought in didn’t appraise high enough to secure the cost of the loan you needed. You leave frustrated and dissatisfied, and your customer sentiment is the pawnshop sucks.

    Once in the car, you receive a text message asking how you would rate the service you received. You rate it as a one out of ten. This rating automatically triggers the system to put you into a funnel for new customers who are dissatisfied with the service received.

    Because of the automation the system will contact management immediately, and the manager gives you a call before you even get home. The CRM system workflow automation also gathered your information and the loan details you needed.

    The manager talks with you and problem solve a workable solution. You are impressed because the lead management had your information and concerns all in one place, and you didn’t have to repeat the story. You are satisfied because you received personalized service, and so you turn around and head back to the pawnshop. As you walk in the door, you are treated with respect by the sales team, and it is a win-win for you and the pawnshop.

    The Pawn Leads CRM system can improve customer loyalty through personalized service.

    There’s no doubt that the way the manager was able to intervene to help the potential customer by having the customer data in front of him helped make the interaction personable and genuine. CRM and customer experience go hand in hand to improve the customer experience.

    At one point, you may have never gone back to the pawnshop. You recall the conversation you had with lead management. “You contacted us about the loan you needed. As soon as we received your information, our system automatically contacted me so I could get a handle on the situation and find a solution. If you want to head back this way, I will work to get you the money you need as soon as possible. We appreciate your patience and honest feedback, and we can use it to improve the customer experience for other customers.”

    CRM technology is available to streamline and automate customer retention. Customer data platforms like Pawn Leads work!

    Pawn Leads Logo

    Pawn Leads

    For $97 a month you can text message, auto text missed calls, record all calls, text payments, email marketing, and even build web pages. Pawn Leads builds websites, sets up, and offers dedicated marketing support, flyers, and email. Pawn Leads will work on SEO and custom-designed solutions.  

    Knowing the customer journey and their experience is the key to converting potential customers into future customers, Pawn Leads is an automated system that is user-friendly and easily customizable to help lead management and sales teams address customer complaints and improve customer interaction.

  • Pawn Leads – Not a Catchy Rock Band Name But It’s A Perfect Name for Inspiration and Business Online Presence!

    Pawn Leads – Not a Catchy Rock Band Name But It’s A Perfect Name for Inspiration and Business Online Presence!

    A new road is being planned. The local community planning and zoning or city planning names the road. A child is conceived, and parents and family are all in hot pursuit to name the child.

    Research on the Effect of Names

    Two professors at Harvard University published a study of 33,000 men who graduated.

    The study examined whether their names contributed to their academic performance, and all the participants had graduated from the University. In conclusion, the men with unusual names were more likely to have failed or exhibited symptoms of psychological neurosis when compared to men with common names.

    Since 1948 research has continued, and similar findings have been produced even a decade later. Some research suggested that names can influence the choice of profession a person makes, whom one marries, and where a person lives. The studies indicated that a person’s name could affect the grades earned and the chosen investment stocks, whether the person is accepted to a school or hired at a particular job.

    The implicit-egotism effect is the hypothesis that we are unconsciously more drawn to the things and people that most resemble us because people prefer things that have something in common with them.

    If the name you name a child theoretically affects their future, does the name you name your business to have the same effect?

    Name word written on cube wooden blocks. Defocused background.

    Choosing a Business Name

    Your brand’s name is the first element of your brand that future customers will come across, and your brand name is the start of your brand identity. The name must be distinctive, memorable, authentic, and enduring.

    It must sear an image in a customer’s mind.

    There are several unique business name ideas for you to choose from. Still, the one you select must resonate with your target audience and creatively stand out for your particular business niche.

    Creative Name Generator

    There are creative business name generators, catchy business names, good business name ideas, a free business name generator, a cool name generator, and random name generators online. These sites can either suggest a name you like or inspire your creativity.

    Creating a business name that sticks is the key.

    portrait of casual anonymous woman covering face with paper showing question mark.

    Using Your Name For Your Business Name

    Using your name is a choice you can make. Either including part of your name, all of your name, or the initials of your name all have their merits. When you use your name in your business name, you maximize the value of your credibility.

    You are seen as a respected and reputable supplier in your market or an expert in the industry, and you provide a reputable service when you use your name. Using your name in your company name builds trust and credibility and helps your customers believe they know the genuine people who own the business.

    Examples of companies that did well using their names as part of their business name. Gucci, Louis Vuitton, Tiffany all have the business owners in the business name.

    Coming up with catchy business names that include your name may be difficult but can be fun. Using a free business name idea generator will list business names that you can read through, and you may even be able to use theirs and add to one to come up with yours.

    HELPFUL TIPS; Wooden stamps with "HELPFUL TIPS" text of concept and a light bulb on the table.

    Tips for Choosing a Catchy Business Name

    1. Let the free business name generator do some of the work for you. The generators will make suggestions for you to consider.

    2. Check with the State you live in and follow state naming guidelines.

    3. Pick something different than your competition.

    4. Make sure people can spell and pronounce your business name.

    5. Make sure your business name is web-friendly. Some business names (domain names) are taken.

    6. The name needs to create a memory and not be too unique, and it can’t be remembered.

    7. It needs to be consistent with your brand. If you aren’t selling boats, don’t include boats in your name.

    8. Be creative. Be flexible. Run your ideas and suggestions by friends and family and get input before deciding.

    Creating a Name for A Small Business

    When starting up a small business, one of the most challenging tasks will be creating a perfect name to match your business idea.

    First, your name needs to reflect the type of brand, products, or services you will provide. This will be important when you work to target a particular audience, your ‘avatar,’ and build your brand recognition over time.

    Second, keep the name you choose short and sharp. Make sure it is memorable. Avoid old, dated, and clique names.

    Third, make sure your business name speaks to your local customers.

    As you develop your website and pages, you want to make sure that your business name is a name that will come up when searchers are searching for your product or service.

    If you sell shoes, don’t develop a business name that suggests you sell cows.

    You will also need to ensure that there is domain availability and a domain name that fits our business name—claiming the domain name quickly.

    How quickly a customer remembers your name is called branding, and this will be the foundation of all the marketing decisions you make down the road to developing your brand entirely. The name should describe what you do to the customer in a few words.

    If you keep your business name ideas short and non-specific, you can be more flexible in the future when it comes to branding and adding on subsidiary companies. Your company name should represent your overall brand.

    Coach drawing american football or rugby game playbook, strategy and tactics with white marker on blue background.

    Best Things Not to Do When You Generate Your Business Name

    1. Don’t fuse adjectives and nouns fuse. If you sell gold and gold is your noun, don’t add shiny and have your business name be a smashed-up mess, ‘shingold.’

    2. Don’t be a plain Jane. A business name needs to be descriptive and memorable. Carve out your niche in your business name. R&J Jewelry and Loan, for example. The company name has the owner’s name and says what the business does all in the business name.

    3. Don’t use your location, state, city street to name your business. This may help initially but maybe a constraint when you grow bigger.

    4. Avoid becoming a cliche. Metaphors are good when combined with positive words.

    5. Don’t make your business name so hard to spell or pronounce or so obscure you lose your customer. Customers won’t know your business, and you want your business name to say what you do.

    6. Make sure company names can be spelled and pronounced. A business name should not sound like a bunch of letters that were put together purposefully. Make sure whoever is searching for your company and locating you online can.

    7. Choosing the wrong business name and refusing to change it will only cost you. Some business owners know that they have a business name that doesn’t work, but they won’t change it and continually hope the name will fix itself and it’s better to change it.

    Marketing

    Brand Name vs. Business Name

    The company or business name is the name registered under the agency that regulates business in your state. It is also known as a trade name or company name.

    The name is an official name that all activity is conducted for profit-making. It has to be suffixed with either private limited company, LLC, Corp, or other legal endings depending on the type of business structure it is operating under. The business name distinguishes one company from another.

    It is essential to check with your state and the bureau that controls business licensing because your company, product, and services name is subject to trademark infringement.

    A brand name should be different than a business name, and the brand name distinguishes the products of one company from the products of another company.

    In some situations, the business name overlaps the brand name.

     

    Pawn Leads Logo

    Pawn Leads

    Pawn Leads is a name to remember. Pawn Leads is a customer relations management platform that is automated and developed with pawnbrokers in mind.

    Pawn Leads can also be used for small businesses.

    When the name was generated, ‘Pawn’ represented the industry and who the company was designed for.

    There are hundreds of pawnshops across the nation, but there wasn’t a user-friendly automated platform designed exclusively for pawnbrokers, designed by a pawnbroker, and used by a pawnbroker. There are similar products but not a product with style and meaning for the pawnbroker.

    Sam and Lex, owners of Pawn Leads, decided that they wanted to develop a marketing solution for a specific product, pawnshops, and small businesses.

    ‘Lead’ is the word in the Pawn Leads name that says it all.

    Pawn Leads is one of the creative business names that initially were suggested. However, to the point of this article, based on the implicit-egotism effect, people are unconsciously more drawn to the things and people that most resemble who they are.

    Pawnbrokers want to be leaders, and they want to lead the market. Pawnbrokers wish the most customers they can have to search their website and become paying customers.

    All pawnshops have similar products and services, but not all pawnbrokers are leaders.

    Yoga Adato smiling

    According to Yigal Adato, a true leader knows what he knows and doesn’t. He doesn’t sugarcoat his situation but admits the missing pieces and takes action. He talks about a business owner’s tendency to become addicted to being overwhelmed. Some pretend to know everything when in reality, they don’t. They can be honest about their situation instead.

    After working with Yigal, identifying and admitting to the missing pieces, Sam, the owner of pawnshops, knows what is missing for most pawnbrokers is an automated marketing solution.

    Lex owns his own small business with an online business presence and knows what small businesses are missing. Both agreed on automated marketing solutions that are easily integrated, serviced by experts, and able to save time and money while getting customers and turning those customers into lifelong customers.

    Sam and Lex worked together to decide what the pawn industry and small businesses were missing, and Pawn Leads was born.

    Stop by today and sign up for a free trial and lead the group of pawnbrokers and small businesses.

  • The Secret Pawn Marketing Play Book

    The Secret Pawn Marketing Play Book

    The Secret Pawn Marketing Play Book

    By: Pawn Leads – We’re ‘In It For the Win’

    Selling, buying, loaning, hiring, advertising, marketing, cleaning, negotiating, emailing, texting, and so many things add to ‘the win.’

    Having a marketing strategy, market research, social media marketing, digital marketing, interruption marketing versus permission marketing, and the plethora of new ideas that pop up in your company email feed can make your head spin.

    Statistics show that pawnshops that develop and utilize a marketing strategy that includes SMART goals combined with a comprehensive marketing approach will experience increased revenues. The secret to a successful marketing strategy is to identify the target audience and use marketing communication channels and tactics to engage your audience consistently.

    Holiday Season Marketing

    S.M.A.R.T. Goals

    In 1981 George Doran, Arther Miller, and James Cunningham, in a joint article published, “There’s a S.M.A.R.T. Way to Write Management Goals and Objectives,” coined the concept of SMART goals.

    S- Specific – Be specific and narrow
    M-Measurable – Decide how you will measure success and measure often
    A-Achievable – Make sure the goals are attainable within a specific period
    R-Realistic – Goals should be relevant and in alignment with long term objectives
    T-Timely – Set an end date to achieve the goals to use for prioritization that is ambitious and realistic
    Pawn Leads Logo

    Pawn Leads A Marketing Solution

    Pawn Leads is an automated marketing solution for pawn shops and small businesses. Using a Customer Relationship Management (CRM) platform, the marketing automation tools designed by Sam Reading and Lex Case for pawnshops and small businesses are the secret to achieving your SMART goals in a timely and realistic fashion.

    Pawn Leads is a customer communication system that provides a comprehensive marketing solution by automatically tracking all customer communications in one convenient place to use for custom automated follow-up text, email, and webchat replies so your team can close more deals. The solution is user-friendly and integrates digital marketing like google and Facebook Ads.

    Understanding customer behavior as the owner of pawnshops, Sam has developed ideas to help pawnbrokers get their store to stick in the customer’s mind when considering using the services at a pawnshop.

    Lex, who owns his own small business, understands the hook model and the actual value of having an automated email marketing strategy to help make small businesses experience success.

    The holy grail of the services offered by Pawn Leads is the Secret Pawn Marketing Playbook.

    Marketing Book = Increase Sales

    The marketing playbook is essentially a marketing strategy with daily, weekly, and monthly tasks to help meet your SMART goals as a business owner. In an easy-to-read format, template flyers, email stories, jokes, and tasks are included with the idea of buying, selling, and loaning more and helping you become the best marketer for your business.

    At the beginning of the marketing book, there is a mile-high overview of the different marketing ideas and campaigns to run each month’s quarter. Then the is a focus on the weekly specific campaign and tasks that will add to the success of the overall ideas and campaigns.

    Tips & Tricks

    For fun and to inspire your team, the marketing book includes Tips & Tricks on using the Pawn Leads system. Since having measurable goals is a component of success, the book consists of Key Performance Indicators(KPIs) to help improve future strategies. This way, you will know what strategy works and how well it works.

    As you sign up and take full advantage of the Pawn Leads system, you will access main marketing ideas and market products that will save you time through automation.

    Automated two-way texting, email marketing, traditional advertising like table toppers and fliers, and ‘opt-in’ niche lists for habit-forming products and buys like gold, silver, and guns 🙂 will keep your customers coming back and your store image seared in the consumer’s mind.

    The basis of marketing books helps you get and keep consumer attention, so they engage in your business and keep away from your competitors. The epic content in the Secret Pawn Marketing Playbook will give you the tools to achieve the realistic goals you have for your business.

    SMART goals include measurability

    As a bonus, at the end of each quarter, there are tools included in the marketing book to use to measure how you are doing in the ‘race.’ Sometimes, the industry changes, product or service needs decrease or increase depending on the market, and customers needs change. The marketing book will help you stay on task and put proven ideas in place to meet those long-term goals – because Pawn Leads knows you are ‘in it for the win.’

    Teachable

    Sam and Lex both have professional experience as marketers and understand how to not only reach consumers through traditional advertising, content marketing, online marketing, online marketing, and digital marketing, they know that pawnshop owners need to have a guide to teach their marketing plan to their teams. This marketing book, unlike other marketing books, does just that.

    It provides a framework for teams to learn and follow.

    A pawnshop typically has a website that explains its products and services. The gap is between having an excellent website on the web as the face of the company and getting clients in the door, so sales teams can sell, buy, and loan.

    By understanding how to be and have your team be their marketing professional to increase brand awareness and close deals, more profit is made. Market products like digital marketing, social media, SEO, email marketing, and text blasts can be daunting to learn and understand.

    In his 1999 book “Permission Marketing: Turning Strangers into Friends and Friends into Customers, “ Pawn Leads knows that what Seth Godin said was right on.

    Marketing brings in a consumer who doesn’t know you, making a connection through engagement and then converting them into loyal customers. Potential customers are searching for items, answers to their questions, and solutions to their problems, and your pawnshop has the product or service they want.

    The Velcro Theory

    Secret Pawn Marketing Playbook provides you, as one of the business leaders in the pawn industry, the keys that open the door as you create value and trust in your business.

    Using the Velcro Theory of memory, a metaphor that describes the human memory as a system of loops that information hooks on to, the Pawn Leads exclusive book gives you all the ‘hook’ you need to get customers to remember you. The more hooks or ideas you can create for customers, like an ‘opt-in’ niche list or a catchy sales flyer, the more likely clients will remember you and your business.

    The Secret Pawn Marketing Playbook is a fascinating read and tool, and it is yours through Pawn Leads.

    Download “The Secret Pawn Marketing Playbook”

    You can view and download your Pawn Marketing Playbook now by clicking the image below!