Tag: paid ads

  • The Benefits of Google Ad Management for Pawn Shops

    The Benefits of Google Ad Management for Pawn Shops

    Close your eyes and imagine this: you’re walking down a bustling street, surrounded by the sounds of honking cars, chattering pedestrians, and street performers. As you look around, you notice several pawn shops lining the sidewalks, each vying for the attention of potential customers. In a world where everyone’s attention is constantly divided, how can your pawn shop stand out from the crowd and attract customers to your business? Use Google Ads!

    Enter the digital age. With more and more people relying on the internet to make purchasing decisions, having a strong online presence is essential for any business to succeed, including pawn shops. But with so much competition, how can you ensure the right people are seeing your business?

    Buy Sell Loans Sign for Pawn Shops

    This is where Google Ad management comes in. By leveraging the power of Google’s advertising platform, you can increase your online visibility, drive more traffic to your website, and ultimately, boost your sales. But how exactly does Google Ad management work, and why is it such a game-changer for pawn shops in particular?

    In this blog post, we will explore the benefits of Google Ad management for pawn shops, exploring the different ways it can help you grow your business and achieve your marketing goals. From targeting the right audience to maximizing your ad spend, we’ll cover everything you need to know about this powerful tool and why it’s worth considering as part of your marketing strategy. So sit back, grab a cup of coffee, and get ready to take your pawn shop to the next level!

    Increased Visibility Using Google Ads

    Additionally, Google Ads allow greater control over your advertising budget. You can set a daily budget for your ads, ensuring you don’t overspend, and you only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers. Furthermore, Google Ads provide detailed analytics, allowing you to see which ads are performing best and make adjustments accordingly. This means you can fine-tune your advertising strategy over time, ensuring you get the best results possible.

    Google Ads also offer a level of flexibility that is unmatched by other advertising platforms. You can easily create and edit your ads, targeting different keywords or demographics as needed. Plus, with the ability to run multiple ads simultaneously, you can test different strategies and see which ones are most effective. All these factors combine to make Google Ads a powerful tool for pawn shops looking to improve their online presence and attract more customers.

    Pie Graph for Visibility

    Google Ads – Cost-Effective

    One of the biggest advantages of Google Ads is that it is a cost-effective way to advertise. You only pay when someone clicks on your ad, so you are not wasting money on ads that do not generate any interest. Additionally, you can set a daily budget for your ads, which means you can control your costs and ensure you are not overspending.

    Measurable Results

    Google Ads provides detailed analytics that allow you to track the performance of your ads. You can see how many clicks your ads are getting, how many conversions they are generating, and how much it costs you per click. This information allows you to make data-driven decisions about your advertising strategy and make adjustments as needed.

    Improved Targeting with Google Ads

    Google Ads allows you to target specific audiences based on location, age, gender, interests, and more. This means you can create ads tailored to the specific needs and interests of your target audience, which can help increase the effectiveness of your ads and generate more leads.

    Pawn Shop Sign with Traffic

    Flexibility

    Google Ads are highly flexible, which means you can make changes to your ads at any time. You can adjust your targeting, update your ad copy, and even pause your ads if you need to. This level of flexibility allows you to experiment with different advertising strategies and make changes as needed to improve your results.

    Competitive Advantage

    In addition to increasing your visibility, using Google Ads can also help you establish a more professional and trustworthy image for your pawn shop. By appearing at the top of search results, potential customers may view your business as more credible and authoritative compared to other pawn shops that don’t appear in the search results. This can help you stand out in a crowded market and attract customers willing to pay a premium for quality service.

    Furthermore, Google Ads allow you to promote specific products or services that you offer, such as pawn loans, jewelry sales, or firearm transfers. This targeted approach can help you attract customers who are specifically interested in the services you provide, increasing the likelihood of making a sale.

    Moreover, by using Google Ads, you can track and measure the success of your advertising campaigns, allowing you to make data-driven decisions and optimize your strategy over time. This can help you stay ahead of the competition and continue to attract new customers as your business grows.

    To sum it up, in today’s digital age, having a strong online presence is key to staying ahead of the competition, and Google Ads can provide you with the tools you need to achieve this. By using Google Ad management, pawn shops can not only increase their visibility and reach more potential customers, but also in a cost-effective way. Additionally, the ability to measure and analyze results allows businesses to fine-tune their advertising efforts and achieve even better results over time.

    Furthermore, the flexibility and competitive advantage that Google Ads offers make it an attractive option for businesses of all sizes, regardless of their marketing budget or goals. Whether you’re a small, family-owned pawn shop or a larger chain looking to expand your reach, Google Ads can help you achieve your goals and grow your business.

    In short, Google Ad management is a powerful tool that can help pawn shops improve their online presence, drive more traffic to their website, and ultimately increase their sales. If you’re looking to take your marketing strategy to the next level and attract more customers to your pawn shop, then Google Ads may be the perfect solution for you. So what are you waiting for? Give it a try and see the difference it can make for your business!

    Niche List

    Pawn Leads, LLC

    Pawn Leads is a Customer Communication System and provides a full Marketing Solution for Pawn Brokers and other small businesses like you. 

    The team of experts at Pawn Leads understands that in this digital age, you have to have a strong online presence if you are going to stay ahead of the competitors. 

    By using Pawn Leads, all communications from your customers are tracked in one convenient place, so you don’t risk losing the name of that potential customer.  that Post-It with notes. Custom automated

    The Pawn Lead’s system provides an avenue for follow-up text, email, web chat replies and more. These tools will help you close more deals.

    The system is a fully integrated Marketing Solutions using Google and FB Ads.

    The service can provide experts who can provide you with tools and support to run Google Ads. They can also manage your Google Ads, so your visibility is increased and you reach more.

    The automated system is cost effective and developed for pawn shops by a pawn shop owner. The system can measure and analyze results, which allows businesses to fine-tune their advertising efforts and achieve even better results over time.

    Contact Pawn Leads today at pawnleads2.tempurl.host to increase your web traffic and ultimately increase your sales. 

  • Social Media Marketing, Are You Ready To Take The Plunge?

    Social Media Marketing, Are You Ready To Take The Plunge?

    Social Media Marketing, Are You Ready To Take The Plunge?

    In the big world of social media advertising, you want to get your business discovered. Social media marketing (SMM) uses social media and networks for marketing your business’ products and services. You can engage with existing customers and reach new potential customers through social media as a business owner.

    Social media advertising platforms, ad campaigns, Twitter ads, dynamic ads, dynamic ads, landing pages, text ads, youtube videos, LinkedIn ads, messenger ads, carousel ads, and many other advertising options can be confusing.

    Social Media Changes Quickly!

    In 2017 US adults who engaged and used social media were about 213.19 million users compared to 302.25 million social media users today, according to Statista. They estimate there will be 323.07 million social media network users by 2026.

    The worldwide web has opened up communication across countries, and social networking has expanded its reach to make connections. Networking helps businesses recruit employees, find people with unique skills, and boost sales across the boundaries of the world.

    With the advancement of social networking reach, advertisers have found that social media is a tool to reach a bigger audience than ever before. Social media advertising now has a worldwide target audience, not just a local audience. Social media advertising was first used to connect to existing customers, and direct social media advertising can engage with customers worldwide.

    Let’s Understand Potential Customers and How They Spend Their Time Online

    Today, Americans spend an average of 2 hours 27minutes each day on social media, with TikTok being the fastest growing social media platform. Social media users want to engage with businesses with a conversational voice and answer their questions.

    When it comes to the social platforms consumers use, YouTube is tops: 73 percent of adults spend their screen time on the video-sharing site. Social networking giant Facebook ranks second, with 68 percent of consumers spending time on the platform. Other sites included in survey data include Instagram (35 percent), Pinterest (29 percent), Snapchat (27 percent), and LinkedIn (25 percent). The last place belongs to Twitter, with 24 percent of consumers spending time on the site according to mdg advertising. Since the article was written in 2018, TikTok has moved to the top list, competing with Facebook and Instagram.

    According to Web3Lab, “TikTok hasn’t stopped growing since it launched. And the growth is anything but slow.”

    There is no denying social media has a vast reach. The various social media networks utilize tahr, pages you like and visit, other details that can be used to drive traffic.

    When the target audience matches the user demographics of a social media platform, advertising to these audiences can lead to new customers, and conversion rates go up.

    Marketing Ads

    Advertising Platform Choices Are Everywhere

    Google ads

    This is a paid advertising platform. Beginners can use Google ads to advanced advertisers, and Google provides support services to teach businesses how to use their ads to meet their business goals. The google ads manager is a platform for large users and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

    Bing ads

    This is a paid advertising platform. There are fewer users on Bing and use Google’s keyword auction technique. One advantage is you don’t have to outbid Google’s massive user base.

    Facebook Ads

    This uses the demographics of the Facebook user and targets the user based on this information. Once you create an ad, you can set a budget and bid for each click or impression your ad receives. Facebook is a reliable choice when deciding where to advertise, and its audience of Facebook users covers many different characteristics allowing for unique traffic targeting. Facebook automatically reads your Facebook page and feeds and identifies the best posts and ads to send to each target market accordingly. If you are advertising on Facebook Stories, you can include a photo that will show for six seconds, and photo ads display in full-screen format for your audience.

    Instagram Ads

    This offers five different types of ads. Image ads. Story ads, video ads, carousel ads, collection ads, explore ads, IGTV ads, and shopping ads. Using the information they have gathered about their users, Instagram can reach a target audience that may have an interest in your business. Instagram provides an Instagram advertising guide to help set up your ads. Story ads can get your brand out there, and a survey suggested that these ads increase paying customers as a lead generation tool.

    TikTok Ads

    This can reach younger audiences. It focuses on product ads in “For You” feeds like brand takeovers. A brand takeover appears for nine seconds when the app is opened. The full-screen ad is presented to your target audience, getting your message right in front of them. The ads have a call to action button to “shop now,” which brings users to the eCommerce site to buy what they want quickly.

    Pinterest Ads

    This has an extensive professional user base that reaches corporate audiences, and it is geared towards a female user base. Because it uses Pinterest boards, it is not as distracting to users as other advertising platforms.

    LinkedIn Ads

    Like Pinterest, this advertising platform has an extensive professional user base that targets customers based on their job skills and qualification, and it focuses on a corporate audience. Sponsored messaging is Linkedin’s email marketing solution, and the message goes to the user’s LinkedIn inbox, where the user can interact via a chatbot or a human customer rep. Text and digital ads are only visible to desktop users, not mobile devices.

    Managing Your Social Media Advertising

    There are several additional social media advertising platforms available. Social media advertising can be completed manually, and this is the most cost-effective way to build brand awareness in your target audience.

    By running an ad campaign manually, you can test out what works, and it doesn’t cost you. There are no ad management fees or agency fees, and you can develop your skills and learn as you build advertising campaigns.

    Learning the different social media platforms and what works for your business will take time. Unfortunately, business owners may not have the time needed to do their advertising, and it takes time and effort to get social media ads to a place of being successful.

    No Social Media Advertising Budget – Some Time = Learn As You Go

    If you have a limited budget and don’t have the funds to hire a marketing expert, learning and managing your social media advertising might be the best option.

    There are several third-party social media advertising platforms available. Some advertising platforms are hard to use, and optimizing social media ads and understanding results might be a challenge. Facebook ad campaigns can be run and analyzed once their app is installed on your desktop.

    Advertising platforms can focus on using automated tools to spend your time in other areas of your business, but they may cost money. You risk spending money on the ad with no results with any platform or posting your ads on a paid social media advertising platform.

    No Time – Some Social Media Advertising Budget = Find a Platform

    If you don’t have time and a limited marketing budget, using a social media advertising platform may be the answer. Once you learn the automated software, it will take less time.

    No Time – A Social Media Advertising Budget = Hire an Expert

    You might find that your business will only meet its business goals by highering a marketing management service. These experts know what they are doing and how the large field of social media advertising works.

    The chances you will get your desired results are higher simply because it is their job. You would be paying for the service, and the goals would be the advertising would turn into sales and long-term customers.

    When looking at who to hire, do your research to spend money on advertising results. The advertising analytics will show how many users turn into website conversions and paying customers. This information will help you determine if you get the best bang for your buck.

    pawn leads full logo

    Pawn Leads CRM

    Pawn Leads is a Customer Communication System that provides a complete marketing solution for pawnbrokers and small businesses. By using a customized automated conversation through two-way texting, email, and webchat, potential customers will have an opportunity to engage and convert to paying long-term customers.

    Pawn Leads provides user-friendly, integrated marketing solutions through social media platforms like Google and Facebook Ads. Understanding how ad formats will bring unique traffic, Pawn Leads will help encourage people to engage in your website through dynamic ads that reach a larger audience than what your business was doing before.

    Landing Pages

    Organic posts and stories can be an excellent way to boost traffic to your business website. Social media advertising can be linked to a landing page on your website or a product page, leading to quick and easy engagement, giving you the maximum advantage of your social media advertising. Pawn Leads will work with you as a business owner to identify your business goals and marketing strategies. This way, you can pinpoint exactly who you want to reach to take maximum advantage of how the Pawn Leads CRM can help, so you are getting the best bang for your buck.

    Digital Marketing

    Pawn Leads Will Review Your Website

    When Pawn Leads reviews your webpage with you, they may discuss building a landing page or two. A landing page is a follow-up and is the next step toward becoming a paying customer. A landing page may include a form to gather customer information for future campaigns, and it may offer a discount, a call to action button, or an “opt-in” deal in return for providing contact info. Once the information is obtained, then the data is stored in the customer relationship management (CRM) database for future use to build long-term customers.

    When you have a compelling message to get out, Pawn Leads will provide the tools to send email campaigns to your leads. Email campaigns can be a valuable tool to generate web traffic and help you achieve those goals.

    Video Ads and Lead Magnets

    Short videos posted on your business Facebook page along with your company name and a compelling lead magnet like a form or button do wonders to improve conversions. Pawn Leads will work with you to develop flyers, text message campaigns for holidays and special events, and email campaigns to generate paying customers. At the end of each month, social media advertising analytics and performance indicators will be reviewed to ensure that your social media advertising aligns with your identified business goals.

    There are several social media advertising platforms available to businesses. Understanding how an advertising medium works is essential to expanding how your product, brand, and service are introduced to users. It is vital to understand how the platform uses a call to action button to hook a customer or encourage people to visit your business. Pawn Leads are experts, and this is their job.

    Pawn Leads Follows Best Practices When Building Social Ads

    Sam Reading, co-owner of Pawn Leads, understands pawn shops because he owns two in Idaho. Lex Case, co-owner, has used social ads to build his small business. Both owners designed Pawn Leads to meet the needs of small businesses and pawnbrokers.

    As part of the business model, they follow best practices when working with each company to build social ads.

    Identify the Potentials

    First, they work with you, the business owner, to identify your target audience with all its unique characteristics.

    Is Pawn Leads Right For You?

    Second, they work with you, the business owner, to make sure the Pawn Leads software is the best platform for you, and then they help you identify which social media platforms will give you the best results.

    Monthly Social Media Advertising Reviews

    Thirdy they set goals for your social media ads and review these monthly making changes if needed.

    Quality Tone, Pictures, and Your Own Videos

    Fourth, they work with you to set your brand tone and voice and choose high-quality pictures for photo ads as part of your advertising solution.

    Landing pages are often overlooked, so they work with you to create dynamic landing pages with lead magnets that get your customers involved. Every business is a bit different so having experts to help you determine what call to action button is essential in driving traffic to your store.

    It matters in today’s social media advertising world if you use Instagram, TikTok, Facebook, Pinterest, or one of the other social networks. Pawn Leads can help if you are ready to take the plunge. Visit us today.

  • Let’s Understand the Basics of Paid Digital Ads

    Let’s Understand the Basics of Paid Digital Ads

    Let’s Understand the Basics of Paid Digital Ads

    Paid digital advertising is a marketing method where the business owner pays a publisher or website owner to assist with search engine optimization. Each time a search engine is used to find the answers to questions raised by a potential consumer, rankings improve. Rankings increase when someone clicks or views a business’ ad, a website, social media, or a miscellaneous digital platform page.

    Advantages to Paid Ads

    There are some advantages to paid ads. They increase brand recognition and provide brand identity so that potential consumers are drawn and engaged with the brand. They primarily target the potential consumers searching for a similar product or service.

    Pay-Per-Click (PPC)

    PPC ads have been an effective paid advertising strategy. PPC accounts for over 65% of clicks, compared to just 35% generated through organic search results.

    PPC ads are an internet advertising model used to drive traffic to websites. It only costs money when it brings attention to your website through the searcher clicking on the website. Many different platforms offer pay-per-click advertising.

    Keyword research is involved in pay-per-click advertising. Companies pay a higher fee for a prominent ad within the search results for a popular keyword compared to a word or phrase that isn’t used as often.

    PPC advertising is affordable for companies that provide relevant and valuable content. The more effective a business is at serving the searcher’s needs, the less a search engine will charge them to promote their products and services. Paid search work makes sense.

    A PPC campaign brings in more site visitors than the businesses pay per click. When a potential consumer clicks on an ad and then converts into a repeat customer, the cost per click is a good investment. When a business calculates the cost per conversion, it makes sense to invest in advertising.

    Landing Page Attraction

    Websites that have landing pages are designed to attract the attention of searchers. Aside from optimizing for user action, landing pages make it easier to attract visitors and track their activity. These pages optimize the searchers’ experience when visiting your site, especially true for first-time users.

    Because landing pages help convert potential customers (leads) into paying customers, these pages are critical pages of any digital marketing strategy. Landing pages help guide first term users further, so they continue on their journey because of lead magnets that encourage engagement.

    Pay-Per-Click (PPC) is Different than an Organic Search

    PPC ads

    As mentioned above, a PPC is accomplished through purchasing paid social advertising through third-party networks. Paid social advertising is when a business displays paid advertising content on third-party social media platforms like Facebook, Instagram, Salesforce, and Google My Business. The goal is to target specific potential customers to convert to paying long-term customers.

    There are benefits of paid search ads because, as a business, you are guaranteed to reach a defined potential customer base. These potential customers may or may not convert to long-term paying customers; however, the visibility with a target customer base increases visibility and exposure. Because paid search ads gather data on paid ad campaigns and user clicks, your business can then have the necessary information to evaluate your brand and what targeting is working to engage more leads.

    Organic Search

    This type of search by a potential consumer looking for answers, and the answers are provided without the business paying for the service. It is a free listing in Goggle Search or another search engine that appears relevant because of a searcher’s search terms. Some ways to improve your organic search results are to make sure you research and define your keywords without stuffing them on your page. Write good content that will give people looking for answers the correct answer. Create landing pages and cornerstone pages. Make sure your page titles are optimized. Write meta descriptions that drive user clicks.

    A meta description is an HTML element that summarizes a web page. This description is then displayed as part of the search snippet in a search engine results page (SERP). It is meant to give the person searching for answers an idea of the content within the page and how it relates to their search what they asked. It’s like a short abstract.

    What is the Right Solution?

    Are you looking for the right solution to PPC vs. using organic searches? This seems like a simple question, right? The challenge is it doesn’t have a simple answer.

    First, you have to make some discoveries and look at different factors within your business. The answer depends on your goals and objectives for your business, your financial portfolio, what business industry you are in, what is currently happening with your website performance and conversion rate.

    Marketing can be expensive, and your budget will define what you can and can’t afford to do or tell you what you can’t afford to do. Is it better for you as a business owner to buy your way into the top three search engine results page or take the time and expense to work with your SEO strategy?

    The answer is both should be a part of your search engine marketing strategy. People from all walks of life use Goggle, Bing, Yahoo for discovery. About 93% of all website traffic comes from search engines, so it makes sense to tap into both.

    Search Engines

    There a several search engines. The top three are Google, Bing, and Yahoo. Google search engine is also one of the most popular products from Google. Bing was launched in 2009 and is Microsoft’s answer to Google. Yahoo, in a recent reportas a market share of 7.68 percent. Although a leader is a free email provider, this has been declining significantly recently. These search engines and other search engines provide businesses with opportunities to build business every hour every day.

    Search Engine Results

    Most search queries are two to four words long when potential consumers are searching. For instance, “What pawnshop is near me?” They consist of proper names, focus words, keywords, and these two things result in keyword search engine results for the consumer. Headlines are also helping search engine results because the search engines can decide whether what is being offered matches what is being asked. One way to think about it is that the title searchers see on your blog posts, whereas the SEO titles are what searchers see in search engines.

    Major search engines like Google and Bing allow for up to 30 characters for two headlines, and Yahoo is a little different because it will allow for one headline up to 50 characters.

    Keywords

    Keywords and keyword phrases should be part of your content marketing strategy in your web content. SEO keywords make it possible for people to find your business site via search engines. A well-optimized website for search engines will bring in potential consumers and “speaks the same language” as the searcher.

    Keyword research helps identify what keywords searchers enter into a search engine to find answers. Optimizing keyword research to identify the right keywords will help engage searchers, increase conversations, place keywords in the right spot, and expand how “long-tail keywords” are used.

    Long-tail keywords are more specific phrases that future consumers would like to use when they are closer to engaging, like purchasing an item. Keywords and long-tail keywords are both contribute to how your page ranks.

    To improve ranking optimize keyword research, include PPC ads on search engine pages such as Google, Bing, and Yahoo, and put time and effort into content and organic listings.

    marketing

    Let’s talk about Google Ads and Google PPC Ads.

    Search advertising assumes the user searches are based on the potential consumers’ intent and the likelihood of purchasing something, and the assumption is they are ready to buy. As a business owner, the results you will see from Facebook’s social advertising and Google ads will differ.

    Google Ads is an online advertising platform developed by Google. Businesses bid on keywords or phrases related to their business and brand. These ads then work on a PPC, meaning that you will only pay when ads are clicked. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. 

    Google ads are not free.

    The average Google AdWords cost per click is somewhere between $1 and $2 on the advertising network. Expensive AdWords can cost $50.0 or higher per click.

    To set up Google ads, you can first learn some terms and their meaning. Understand what keywords are, what a bid is, what CPC means. We gave briefly discussed these in this Blog.

    Understand that a quality score is a metric that tells you how relevant keywords did or didn’t affect your ad. A good quality score can lower your bid costs and improve your ad rank and search results.

    Ad Rank

    Ad rank is where your ad shows up in relation to other ads when it’s triggered to appear on Google. Your businesses bid on specific keywords, along with your quality score, and other factors will contribute to where your Google ads rank.

    The result is converting a searcher through Google ads to take another action (lead magnet) like filling out a form, engaging in a conversation, signing up for a newsletter, or even calling your business.

    Ad Extensions

    Ad extensions are add ons that show extra information like your business address, your phone number, and more webpage links that all expand your paid ads with more information.

    When you want to work with Google ads and achieve the highest ad rank you can, set your account up for success by categorizing your products and services. This will help you set up your Google ads account structure. To make things a bit easier, look at your website and structure your categories similar to it.

    Google ads have two levels of organization; campaigns (the higher level) and ad groups (the lower level. You can have multiple ad groups in each campaign. The more focused and specific your ads are, the more potential consumers your business can reach.

    Budget

    When you set your business to use paid ads with Google Ads, you, as the business owner, can control how much you spend. You can place your bids and your daily budget. A maximum bid is the amount of money you will spend on competitive keywords. In most situations, you will pay less than the maximum bid price, and you have the option to change your bid at any time.

    When looking at your business’s marketing budget, it is good to spread your budget across campaigns. Remember, you can have more than one paid search campaign, and this will allow you to determine what is working when you look at the data provided through analytics. You can analyze how effective each ad campaign was in reaching potential consumers. This is true for setting bids for your keywords as well. Placing a bid that will help get your ad a desirable ranking, while still staying within your budget is essential.

    Facebook video ads

    Facebook Ads

    Facebook has many ways to run paid ads. A quick and easy way is to post something for sale in Facebook Marketplace and boost the ad from your personal account.

    Targeted ads can be added to your business page, and targeted ads focus on a specific group of potential consumers. The targeting is reasonably accurate because Facebook collects data from consumers’ input on Facebook, like what sites they visit and demographics.

    As a business owner, you can run three different targeted ads. Saved audiences, custom audiences, and lookalike audiences. Saved audiences target specific interests, behaviors, income levels, locations, and other criteria.

    Facebook paid ads to a specific audience or target helps to drive messages, web traffic, sales, in-store directions, phone calls, and engagement activities like clicking a button to subscribe. Hence, people in the potential consumer audience take an interest in your business and do something.

    Driving ads means getting people to want to engage. To drive traffic so potential consumers visit your site, you can make sure your content is excellent and ask people to share. Content needs to have mass appeal, meaning many people will want to engage in it or look at it.

    Content can also be created for lookalike audiences. A lookalike audience is a way to reach new potential consumers who might be interested in your business or product by understanding similar characteristics of your existing customers and using these characteristics to perk interest in the lookalike group.

    As a business owner, you can choose to run a picture, video, and product ad. For example, a common strategy is to post videos and then target ads to people who watch more than 10 seconds of the video. Facebook can be complex, and specific strategies work better in different markets.

    Get Them In the Funnel

    Facebook has a sales funnel designed to capture the desires and interests of potential consumers and nurture them until they are ready to purchase your product. Nurturing engages the potential customer and helps them see your business as a trustworthy place to go. Through deliberate, slow, targeted messaging, potential consumers move closer to converting into loyal customers.

    Funnels

    When driving Facebook paid ads, “funnels” take the potential consumer to the exact product or service you are targeting the ad with. For example, if you are selling cash to people for loans, it may be better to drive them to a funnel page only focused on this service to get the best “conversion.” 

    Facebook ads do well when they are aligned with other traffic campaigns. Running radio ads, tv ads, Google ads, and other marketing all work together will move your marketing efforts forward.

    Pawn Leads Logo

    Automated Marketing and CRM Platform for Pawn Shops and Small Business

    Pawn Leads is an automated marketing and CRM platform designed with pawn shops and small businesses in mind. Pawn Leads offers a Customer Communication System and provides a complete Marketing Solution for Pawn Brokers. Because of the automated system and support, you can follow up with every potential opportunity that comes through your doors.

    All communications from your customers are tracked in one convenient place, so you don’t risk losing that Post-It with notes. Custom automated follow-up text, email, webchat replies all increase conversion. Get phone call feedback to help close more deals and understand how to promote more sales.

    Integrated Marketing Solutions like Google and FB Ads and other paid digital advertising adds to search engine optimization. Pawn Leads knows how to do SEO, text ads, search advertising, paid search campaigns, ad placement, PPC ad use and management, PPC campaigns, and website builds.