Pawn Leads Blog

Tag: convert leads

Pawn Leads CRM: Transforming Client Acquisition & Engagement

In the rapidly evolving landscape of business, client relationship management (CRM) tools have become indispensable for organizations seeking to streamline processes and enhance client engagement. Pawn Leads, a CRM tailored for the pawn industry, is a powerful solution that helps manage customer relationships, but also acts as a robust foundation for client acquisition, nurturing, and revenue growth. In this blog, we will explore the added dimensions of niche lists and customer tagging within Pawn Leads, highlighting how these features contribute to effective client acquisition and retention strategies. Additionally, we will explore innovative approaches such as text messaging, email campaigns, promotions, giveaways, and loyalty clubs, emphasizing the importance of targeting specific niches, such as luxury handbags, gold, silver, designer watches, and tools, to enhance customer engagement.

The Foundation of Successful Client Acquisition
Pawn Leads goes beyond traditional CRM functionalities by allowing businesses to create niche lists, enabling a more targeted approach to client acquisition. This feature empowers businesses to categorize customers based on their preferences, allowing tailored interactions and a personalized approach. For a pawn shop dealing with various items, such as luxury handbags, gold, silver, designer watches, and tools, the ability to segment customers based on their preferences is invaluable.
Niche Lists: Tailoring Your Approach for Success:
Creating niche lists within Pawn Leads is a strategic move that enhances the efficiency of client acquisition efforts. For instance, if a customer has shown interest in luxury handbags, tagging them accordingly in the system ensures they receive information and promotions related to this specific niche. These niche lists serve as a targeted database, allowing businesses to craft more relevant and appealing communications to specific customer segments.
Customer Tagging: Precision in Targeting:
Pawn Leads takes client management a step further with the introduction of customer tagging. This feature enables businesses to tag customers based on specific criteria, such as their preferred product categories or past purchasing behavior. For instance, if a customer frequently buys designer watches, tagging them accordingly ensures they receive updates, promotions, and recommendations related to this specific product category.c

Text Messaging: A Direct Line to Niche Engagement for Client Acquisition
Incorporating niche lists and customer tagging into text messaging campaigns through Pawn Leads allows businesses to establish a direct line of communication to customers interested in specific products. This personalized approach fosters a sense of exclusivity, strengthening the bond between the business and its clientele. Send targeted messages about new arrivals, exclusive offers, or expert insights related to luxury handbags, gold, silver, designer watches, or tools ensures the content is not only relevant, but also more likely to capture the customer’s attention.
Email Campaigns: Precision Marketing for Niche Audiences:
Pawn Leads enhances the precision of email marketing campaigns by incorporating niche lists and customer tagging. Whether it’s showcasing the latest additions to the luxury handbag collection or offering exclusive discounts on designer watches, Pawn Leads enables businesses to tailor their emails for maximum impact and engagement. Crafting compelling messages becomes even more effective when businesses can segment their audience based on specific product interests.

Promotions: Tailored Offers for Targeted Results to Increase Client Acquisition:
Utilizing niche lists and customer tagging in promotions further refines marketing efforts. By offering specialized promotions based on customer interests, businesses can capture the attention of specific segments within their client base. Whether it’s a discount on gold transactions or a limited-time offer on tools, Pawn Leads allows businesses to create promotions that resonate with their audience, ultimately driving conversions and increasing customer satisfaction.
Loyalty Clubs: Nurturing Niche Communities:
The concept of loyalty clubs becomes even more potent when combined with niche lists and customer tagging. Members of the luxury handbag club, for example, can enjoy personalized perks and early access to exclusive releases, enhancing their experience and loyalty to the brand. By creating exclusive clubs tailored to specific product categories, businesses can foster a sense of community among customers who share similar interests.
Increasing Revenues through Targeted Marketing:
The integration of niche lists and customer tagging in Pawn Leads contributes significantly to revenue growth by ensuring that marketing efforts are highly targeted and relevant. Businesses can analyze the preferences and behaviors of specific customer segments, allowing for more effective marketing strategies. Whether it’s promoting high-end designer watches to a select group or offering special incentives for gold transactions, Pawn Leads empowers businesses to maximize their revenue potential by catering to the unique preferences of their clientele.
Pawn Leads CRM stands at the forefront of client relationship management by offering a comprehensive solution that goes beyond conventional CRM functionalities. With the introduction of niche lists and customer tagging, businesses in the pawn industry can elevate their client acquisition and retention strategies to new heights. This advanced approach, coupled with innovative techniques like text messaging, email campaigns, promotions, giveaways, and loyalty clubs, ensures that businesses not only connect with their clients on a personal level, but also target specific niches to enhance customer engagement and drive revenue growth. Embrace the power of Pawn Leads to transform your client relationships, target niche markets effectively, and position your business for sustained success in the competitive pawn industry.

January 30, 2024
Branding and Marketing, Is There A Difference?

Branding & Marketing Is There A Difference?

Branding and marketing are similar yet different, and they rely on each other!
Let’s first define these essential business functions. Marketing is used to promote a product or service, and branding is used to shape a brand actively and who you are as a business.
Each has a different strategy and purpose. Branding sets a long-term direction for a company, whereas marketing outlines short-term actions. Short-term actions would include what a company does to communicate key messages with its customers.
The end-all goal of a business is to increase sales and, consequently, profit. Marketing strategies are used to do this. A well-thought-out marketing strategy will include campaigns, content, press releases, and interaction with customers or the target audience.
A business can’t ignore the use of branding and marketing because they contribute to any business’s success.

Know Your Target Audience

What is a Target Audience?
Have you thought about what your target audience is or how you will reach this audience? A target audience is the people (consumers) you as a business owner want to communicate with, grab their attention, and connect with them through personalized experiences.
Many brands and advertisers are ready to snatch up potential customers and lure them in, so they buy their products and services. Knowing who your ideal buyer is and understanding what they need and want, you can make better decisions about the branding and marketing efforts you engage in so you can make informed decisions about media, messaging, and timing.
Target customers are people who, by age, gender, income, location, interests, and many other factors, want or need your product or services.
Millions of dollars are spent on branding marketing strategies that never reach the people interested in a business’s products or services. Depending upon what you sell, your target audience needs to be defined. Is it women? Is it men? Are you selling high-end products to a particular group of potential customers?
For example, as a pawnshop owner, who will come into your shop and need a pawn loan? What are the unique characteristics of these people? If you sell gold, silver, and fine jewelry, your branding and marketing efforts need to reach your potential customers through a connection, some meaningful communication that grabs their attention.

Know Your Audience, Your Avatar

There Is An Upside to Knowing and Understanding your Target Audience
Knowing your target audience and your “avatar” is essential as you set up your marketing strategy. Branding and marketing cost money, and by defining the potential consumers, you will know your return on investment and if the strategy works.
By knowing your avatar, you can create different marketing tactics and branding efforts that speak to specific audiences. Branding efforts can focus on their interests, their needs, and wants. Customer requirements today include an expectation that they are dealing with a company that treats them respectfully through a personalized approach to their needs, wants, and desires.
Which comes first, branding or marketing?

Branding Comes Before Marketing

Branding vs. Marketing
Branding is all about how customers feel about a company and the products and services they receive. If the feeling is positive, customer loyalty is developed, and they will return. Branding will benefit a company because even if the cost of goods or services is higher at your store, the feeling of an emotional connection will bring them back.

Glass of cold soda over ice

Branding sends a message that resonates with a customer and ultimately creates loyalty. If you are old enough to remember the jingle that came out in the ’70s, you will smile when you recall, “I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper, wouldn’t you like to be a Pepper, too?” It was a catchy tune that caused you to hum or sing along and even resulted in clothing and accessories featuring “I’m a Pepper.” Years later, in 2022, your mind goes to Coca-Cola and Dr. Pepper, the sweet carbonated bubbles drink.
Dr. Pepper was first served in 1885 (one year before the introduction of Coca-Cola). It was marketed for sale in the United States in 1904. Initially advertised for its “medical benefits,” it claimed that the drink could help with digestion problems. By 1970 Coca-Cola had defined a new avatar and focused its branding and advertising efforts on a younger demographic ages 13-30.
A significant aspect of Coca-Cola’s marketing success is how the company emphasizes brand over product. It highlights and connects with customers through the concept of selling “Happiness” in a bottle (now can).

Branding creates an image in a customers mind they can’t forget

Branding Strategies
Line Extension Brand Strategy
Customers have needs and wants. The line extension brand growth strategy creates additional products or services based on the customer’s responsibility. Customers state what they need or want, and a company goes to work filling their needs. Instead of having these customers go to a competitor, the company welcomes the customer back with options to meet their needs.
Brand Extension Brand Strategy
This strategy involves a business introducing a new brand and a new market, and this branding strategy will introduce a new product within an already thriving area of the company. For instance, a pawnshop takes in name-brand tools and more extensive construction equipment like compressors, air-powered tools, and generators.
Using Coca-Cola, they sold Coke, then added other items like Dr. Pepper, 7-up shirts, caps, and memorabilia, including wall signs, soda fountain urns, napkins, pencils, and clocks.
New Brand, Brand Strategy
This strategy occurs when a business creates a new brand strategy for a new product. A new brand strategy can be expensive because costs such as advertising, sales personnel, manufacturing costs, and more contribute to the expenses related to this type of branding.
Pawnshops may buy, sell, and pawn against fine jewelry. They then introduce that they are now gold and bullion buyers and offer free appraisals. An entirely new product to the market that is already engaged will be able to capture market share by serving different needs.
Flanker Brand Strategy
A flanker is on opposite sides in sports. A flanker brand strategy is similar and described as a new brand or sub-brand introduced at the high and low end of the spectrum of products. The approach captures customers who like the brand but want one at a reasonable cost.
Fighter Brand Strategy
This strategy is used to fight brands that are competitors to target their customers to gain a share of the market.
Over the years, Coca-Cola has launched various flanker brands as part of its strategy to combat decreasing demand for its products.

Setting Up an Effective Branding Strategy
The first step to setting up a branding strategy is to explore and discover. It is essential to understand the industry and who is doing what. Take some time to learn areas where you can win against competitors. How can potential customers convert to loyal customers?
Where are the opportunities?
Do you know your potential customers, your avatar? What are their needs and wants? What logo will catch this population’s eye?
Branding makes your business identifiable to your potential customers and connects with these people, their needs, their emotions, and their competitive environment. The jingle for Dr. Pepper made a connection.
Branding makes a promise to the consumers and plays a role in how your customers view you. The promise is conveyed within the messages that communicate to customers. Coca-Cola connected by letting new customers know that the drink had medical benefits, or at least that was the claim at the time. They advertised “happiness” in a bottle and won customer loyalty by delivering a quality product every time, with a consistent image (red and white) labeling.
Coco-Cola customers know exactly what they can get from the brand each time they engage.
Great brands appeal to the emotions of their customers. Looking back at the Dr. Pepper jingle, “Be a Pepper” commercials featured such artists as Michael Jackson and the Jacksons, Chic, The Statler Brothers, Tanya Tucker, the Little River Band, Roy Bolgar, and Popeye the Sailor Man and the commercials included the memorable song and slogan.
Often, this emotional connection creates a feeling of community among customers. “Wouldn’t you like to be a Pepper too?” Emotional connection gives customers peace of mind and makes sense of community.
Develop and Nurture a Positive Company Culture
Customers know if your company is an excellent place by the employees who greet them. Your employees may be the best advocates for your brand strategy.
Happy company culture is felt by the service you deliver and the product you sell, and the company culture seeps into how your employees interact with customers. Something that can be felt by your customers, and it’s in the quality of the products that you produce.

Branding Personality – Sam Reading Idaho Pawn and Gold

Branding Personality
As a business owner, you need to ensure you use the correct language, imagery, and colors that target your potential customers. You reach customer requirements through your voice, personality, and message. Branding is the process of establishing these traits, so customers know what to expect.
This is true for social media and digital marketing as well. What are your brand voice, personality, and message on Facebook, Twitter, and Instagram? These things add to brand personality.
Brand building is achieved through you as a business owner asking how your want your business, as an owner, perceived? Are you corporate, formal, casual, approachable, trustworthy, or knowledgable? Whatever the answers are to these questions, a consistent image will help with brand building.

Marketing strategy planning with keywords and icons for business success concept

Marketing Strategy
Shifting now to marketing strategy, one of the key differences when comparing branding efforts and marketing strategy is marketing strategies have long-term goals to increase sales and profit. Marketing strategies include campaigns, text blasts, content, press releases, a quality website, a blog post that catches the eye of a potential customer, and a variety of other interactions with the target audience.
The main difference between branding vs. marketing is branding answers two questions, “who and why,” and marketing answers “how.” Marketing strategy uses tools and methods to promote your business, and marketing strategies build brand awareness, provide information to potential customers, and launces new products.
A quality marketing strategy includes a marketing campaign that enhances a solid branding approach. A marketing campaign promotes your business’ through strategic activities that are planned, consistent, and involve the target audience.
Text Campaigns are marketing activities where text messages or short messages (SMS) are sent to potential customers about discounts, promotions, new products, and more. These messages are sent directly to the customers’ mobile devices.
Email Campaigns are marketing activities where email messages are sent to potential customers about discounts, promotions, new products, and more. These messages may include flyers, stories, funny jokes, and more.
Offers and Contests create a buzz about your business. They are engaging, and people connect.
Websites may be the first place a potential look to find out about your product or services. A website needs to be engaging, provide the information people need, and rank on search engines, so your business is found.
Printed materials like flyers, door signs, and table toppers greet customers and let them know about discounts and special events.
For the long-term success of your marketing strategies, each marketing activity needs to be consistent and focused. ‘
There is no doubt marketing takes time.
You may not have the time to follow up with marketing activities consistently. Employing the benefits of an automated marketing solution like Pawn Leads may be helpful for you in managing each marketing promotion. Every thought, every action, and the ad has the effect of either inspiring or deterring brand loyalty.

Pawn Leads a total marketing solution for pawn shops and small business

Pawn Leads, LLC is a full-service integrated marketing solution.
Pawn Leads is a Customer Communication System and provides a complete Marketing Solution for Pawn Brokers and small businesses.
All communications from your customers are tracked in one convenient place: custom automated follow-up text, email, and webchat replies. Make connecting with your avatar easy. Get phone call feedback to help close more deals. The service provides text blasts, email campaigns, SEO, Google and FB ads, blog posts, press releases, and more tailored to your company.

June 22, 2022
Lead Generation Strategies In Marketing

Lead Generation Strategies In Marketing

The History of Marketing
Marketing dates back to ancient China and India when merchants communicated details about their goods for trading. Salespeople started with trying to present goods in a certain way for trading. During the Industrial Revolution, when purchasing goods began to be easier for consumers than trying to make products themselves, marketing approaches changed rapidly as innovations in both science and technology blossomed.
As mass-production influenced how products were made, industries had to develop avenues to get the word out to consumers about the details of the commodities available; by doing, so companies hoped to steer customers towards their business instead of their competitors.
In the 1940s, the competition was intense and marketing strategies needed to become more effective as an essential part of every business. Developing a brand and then marketing it to be a name brand would contribute to its long-term success or failure.
By 1960 the market for many industries was laden with the competition. Drawing in customers so they would buy a particular companies products was essential if a business was going to survive and, more importantly, become a leader in their industry.

Marketing Becomes a Profession

Marketing became a profession in itself to persuade consumers that the goods and services provided by one company were better than those of another company. Marketing management became an essential part of a business’s success. Presidents of companies involved the marketing team in strategic planning meetings in crafty ways to communicate information about products or services to consumers.

Slogans, labels, and brand jingles were all used to help consumers remember what a company had to offer. For example, Oscar Mayer’s “I Wish I Was an Oscar Mayer Weiner.” There is no denying that everyone knows this one and the company and product or service it refers to.

Branding – Improved Loyalty Built on Reputation

In the 1990s, the marketing industry became focused on branding as a process of giving meaning and worth to a business’s products or services. This is accomplished through creating a brand and image in the consumers’ minds so that when that customer wants a specific product, they are loyal to the company branding that product. Companies have to follow through and ensure their products are high quality and deliver what they promise. Branding became focused on awareness and reputation.

Marketing and the Web

There is no denying the evolution of the web, the development of websites, and the ability for consumers to search and discover information about companies and their products via the net contributed to branding and loyalty within consumer groups. In the 1990s, companies had text-based websites that provided essential information about their products.

Marketing is Complex and Now Focuses on Lead Generation Strategies

Over the past 20-25 years, companies have expanded how they use the web and search engines to market. Marketing is now more than sharing information and trying to illustrate unique qualities. Marketing strategies are complex and need to engage each potential customer in a meaningful way not to lose that customer—customers want to be connected and feel a part of the business they frequent. Knowing how to use the various tools, apps, platforms, and approaches available today will make a huge difference in bringing customers in and converting them to loyal customers.
“The History Of Marketing: From Trade to Tech” is an excellent article about how marketing has changed and will continue to evolve.
In today’s business environment, lead generation strategies are essential for businesses to grow and build profits. Lead generation and improving lead quality means having a plan that includes a way to attract interested prospects (leads) and convert them into paying customers by getting them to take action through lead magnets; by doing so, the business owner knows an involved target customer is potentially a long term customer.

Target Audiences

To increase leads, a company needs first to understand its target audience and who they reach. The audience is those prospects interested in a company’s particular products or services. If a business is selling winter clothing, but the audience they are targeting lives in Phoenix, Arizona, where it is mainly warm year-round, the product and target audience doesn’t align.
However, suppose that same company defines its audience as those living in cold climates and who need to stay warm. In that case, the potential buyers will be increasingly interested in the company’s brand and product.
Attracting customers that are the right customers saves both time and money.
Some leads are not qualified leads. In other words, lead qualification involves the prospect’s fit and how much engagement they took by their action towards getting involved with a business’ product.
Action completed by the right customer can take different forms. Did they give contact details showing they want some involvement with the product? Maybe they clicked on the get a free demo button and filled out a form indicating they wanted to be a part of the business’ contact database.
Once given an opportunity to engage, a target audience will take action and become a qualified lead, or they will avoid activity and not follow through.

Successful Lead Generation Strategies

Effective marketers may use lead magnets to get potential customers to become new leads. This works well when generating leads. Lead magnets are incentive-based, like sending out an email marketing campaign with a one-time discount for becoming a first-time purchaser or by getting the potential customer to fill out a form with their contact information to be a part of a lead capture database that can be drawn on at a later time when soliciting business for a particular product or service.
As part of the lead capture process, sales team members can gather relevant contact information from new visitors. With a well-thought-out lead capture system, a company now has the necessary information to target these prospects with incentives, information, and nurturing to build a long-term customer.
Based on the information gathered through the lead capture process, the business owner and sales team can work together to determine what steps need to be taken to convert these potential customers into long-term customers.
By working the information gathered through lead capture, lead segmentation can help segment leads based on a lead’s interests, needs, jobs, and hobbies, which the marketing team can then use to generate niche lists. Niche lists are helpful because they attract potential customers that are qualified prospects that the sales teams can convert to paying customers.

A Few Lead Generation Tools

Chatbot Conversations
As an excellent tool for building conversation and rapport with prospects, chatbots are available 24 hours a day, seven days a week. They are an automatic extension of your marketing team and sales team—chatbots help nurture potential leads by providing information and setting up future meetings.
As a lead generation tool, Chatbots can be designed to represent the personality of the sales team, which will help attract prospects because they can get answers to their question immediately. People don’t like to wait for the answers they want, and Chatbots are a quick and easy way to engage qualified leads.
Pop-ups that include Chatbots are helpful for leads and existing customers because they provide support. They can point leads to resources, products, current sale pages and guide leads into sales pipelines to create strong relationships with qualified customers. Hence, they invest in a business’s product. Chatbots can work with qualified leads as presale leads by having the customer fill out a form and engage. As part of sales tactics to convert sales leads, sales reps can follow through and close deals.

Blog Posts, Press Releases, Newsletters

Find a way to keep prospects connected to a brand and/or business. People want to be connected and feel like they are a part of the businesses they use. Writing press releases and blogs nurture prospects.
Press Releases are articles about a newsworthy company. Maybe a business decides to launch a new brand or line of product, and press Releases keep potential consumers informed as part of a comprehensive marketing plan.
Blog posts can be informative and entertaining. They talk about the product or service a company wants to promote, or they might talk about the success stories of a particular brand. Blog posts have valuable content that leads want to read.
Blogs are an inbound marketing effort that engages with an audience by connecting them with helpful content. Blogs speak to a qualified lead in a way a banner ad or other ad can’t.
Newsletters can be fun to attract more leads by talking about a company and its brand. They need to be action-packed and have a must-read message.

Exclusive Content

Exclusive content will help generate leads. When a business includes free tools as part of its brand, potential leads become high-quality leads who evolve into engaged customers because they want the “freebie.”
Attracting quality leads is easy when a company has a future customer searching for a particular item on its website. They guide the customer to fill out a lead capture form to get a free resource. A free resource includes topics about a company’s brand, an e-book, a guide, a worksheet, or something similar with relevant content.
By the lead filling out the form with their information, they get a resource in return, and then the sales team can then focus on turning these customers into engaged customers.

Create an Event

Lead generation strategies are not just limited to online activities. Businesses can host an event either online or in person. Creating a webinar, a conference, or a meet-up to get people involved will draw relevant customers into the business. Gathering contact information through event registration on all prospects can build a business’s lead capture efforts. Events are an excellent way to meet customers and answer questions face to face within the target market.

Offers, Coupons, Discounts

Converting prospects is the key to practical lead generation efforts. Offering a special offer, coupon, or a discount to high-quality leads is a great lead magnet tactic. Because the prospects are interested in a business’s products and services, offering a coupon or discount as a lead magnet encourages the lead to take action and get involved with the company. An involved lead is a qualified lead who will easily convert to a long-term customer.
Offers, coupons, and discounts campaigns can be accomplished through text messages, email marketing efforts, and call to action buttons located on landing pages. Using engagement tools like offers and coupons will improve lead quality because having leads take action to get something will engage prospects and build brand loyalty.

Optimize Your Website

Website visitors have to find things easily on a business website if they stick around. Designing call to action buttons that drive site visitors toward a coupon or discount code will more than likely be remembered by your leads.

A homepage with a call to action button drives prospects to your product or service.
Creating landing pages for a blog post that has lead magnets at the end will increase actions taken by qualified prospects.
Use lead generation pop-ups that offer free tools, resources, and relevant content, so there is a consistent flow of new leads into the business. By filling out a form with information, these new leads obtained through website visitors who found some action they wanted to take will become a part of a contact database that sales reps can use to nurture these relationships. Through digital marketing and practical marketing campaign tools, leads become long-term customers.
Create an events page so that leads can get involved then optimize these pages for SEO.

Social Media Marketing

Paying for social ads is a lead generation strategy. Facebook, Instagram, Pinterest all have powerful targeting options that show paid ads to a target customer group that will most likely be interested in a particular brand or product. Social media marketing will target prospects at a micro or macro level. Posting ads, summary blogs, and sales contribute to social media marketing and potentially bring in opportunities.

Target Keywords

Prospective customers will search websites as website visitors. To attract interested prospects and drive them towards landing pages and lead magnets, a website containing both long tail and short tail keywords will bring more qualified visitors. Target keywords should include brand names and product names website visitors are trying to find.
Businesses that use the target keywords on landing pages, individual blog post pages, and social media have the best results.
Search engine optimization brings leads to a business because it improves the visibility and exposure to web pages, landing pages, and articles that leads need to find if they will get involved. The more visible a dedicated landing page is, the more interest and traffic it will generate from potential leads.

Dedicated Landing Page

One of the most effective lead generation strategies is to have landing pages built to convert website visitors into leads and paying customers. A call to action bottom directing the website visitor to a dedicated landing page will give the visitor a specific offer or discount. By doing so, visitors can be converted into qualified leads and eventual customers.

Email Marketing

As part of the process to start generating leads, emails can send out jokes stories, leveraging success stories and exciting facts to target customer groups can create personal touchpoints that will get prospects to get involved. An involved lead is a qualified lead and an eventual long-term customer. Having a consistent flow of high-end quality leads will feed a business’s success, improving through email marketing.

Retargeting

Retargeting is a marketing tactic that the business owner through the sales team uses to reconnect with prospects that didn’t convert to engaged customers during the first contact. Retargeting allows businesses to reengage with future customers who may need more nurturing and information on the company and the brand a few times before they convert into long-term customers. The lead generation process has to have a plan for retargeting to catch leads, so they don’t fall through the crack if they didn’t engage during the first contact.

Lead Generation Strategies Are Easier With an Automated CRM Platform

Pawn Leads is an automated marketing platform designed for the pawn industry.
Are you a pawnshop that needs to consider lead generation strategies to improve your bottom line?
An automated CRM platform is necessary to convert leads into long-term customers. Lead generation costs less and is more efficient with an automated marketing system that streamlines repetitive manual tasks. Pawnshop owners and managers are busy people with limited time to consistently follow up on all prospects. With automated CRM platforms, routine tasks are completed regularly, and leads feel connected with your pawnshop.
There are different automated platforms available, with a few free versions.

Pawn Leads is unique as an automated CRM platform because a pawnshop owner designed it for pawnshop owners.
Understanding the unique challenges pawnshop owners face when they are fine-tuning their lead generation efforts, the Pawn Leads lead generation tools are user-friendly and designed to meet the needs of pawnshop business owners.
From Optimizing Webpages to Writing Blogs
Pawn Leads has the experts and tools necessary for attracting prospects through optimizing web pages, building landing pages, creating lead magnets that work, building funnel pages and campaigns, tracking all inbound leads and conversations, writing automatic text campaigns, managing social media platforms, and advertisement like Facebook and Google ads. Pawn Leads understands how to use content marketing through press releases and blog posts to encourage quality leads to convert to paying clients.
Access to Lead Magnets and Templates
As a Pawn Leads client, you will have access to the same lead magnets we encourage you to produce for your quality leads. Pawn Leads has a chatbot to answer your initial questions and set up a follow-up call. By filling out a contact form, you have access to free guides, free learning tools, and resources necessary to help you understand how the automated marketing platform can make things more effective and efficient as you embark on a new lead generation campaign strategy.

Free Trial

By signing up for a free trial, you can practice using the automated system and talk with a Pawn Leads expert so you understand how the service can improve your ability to convert quality leads into long-term customers. Lead generation strategies must be a part of all businesses today, including pawnshops. The templates available through an automated platform are designed with pawnshops in mind and have responses unique for pawnshops.
Analytics and Monthly Reviews
Lead generation strategies include analytics, seeing if lead magnets are working, and conversion rates. Once a month, meetings with your Pawn Lead expert will help you understand how to use your Facebook page to leverage it to bring in leads, how your webpage is performing, and how google ads are generating sales through sales qualified leads.
Pawnshop products and services are unique, and Pawn Leads, and we break down the sales lead gen process to help guide you as an owner so you understand the tips and tricks so you can use the platform to your advantage and generate leads efficiently and effectively.
It Works!
With Pawn Leads in place, you will have content marketing in place; your pawn shop can begin using lead magnets and lead capture to start nurturing quality leads so they can visit effective landing pages designed to optimize lead generation rates and create an overall better-performing inbound marketing strategy. With help from Pawn Leads experts to understand lead scoring is a methodology used to rank prospects against a scale representing the perceived value each lead represents to your pawnshop, which will help you determine which leads and tools to prioritize for successful conversions.
Success Stories
Parker Pawn and Jewelry discovered their Press Release written by Pawn Leads was picked up and distributed in their local newspaper BizFayetteville leading to an increase in prospects coming into their stores and becoming quality leads.
R&J Jewelry and Loan increased their website visitors because of press releases and blogs. Posting blog posts to your website raises business leads through site visitors engaging and discovering your pawnshop is where they want to do business.
Idaho Pawn and Gold posted a blog post about Rolex and luxury watches. A new watch came into the store because of the blog and was sold for a considerable profit.
Building your pawnshops online community through “noise” that gets visitors to engage directly with your business and understand your product brand is an essential marketing approach for lead generation strategies and will improve lead quality, making it easier to convert leads to paying clients.
Content marketing catches prospects’ interest and helps to get them started in a sales funnel that will offer your sales teams an opportunity to appraise and buy or loan on luxury items. Without the “noise” created by lead generation strategies, you are competing with other businesses in your area that provide similar services. Idaho Pawn and Gold buys and sells gold and silver. They have automatic text messaging, email marketing, press releases, and blogs set up by Pawn Leads. They have customers fill out contact details when they visit their store and website. They offer free guides and explain how to “opt-in” to niche lists as part of their lead capture, and it works! They market to quality leads on their niche lists and attract potential customers through word of mouth and “noise.” They use lead generation strategies to draw in curious people and then get them to engage by taking action. They recently posted a blog about luxury handbags, which resulted in five or more bags regularly coming into the store.
Pawn Leads automated CRM platform as a lead generation tool WORKS!

February 26, 2022
A B C – Always Be Closing

A B C – Always Be Closing

A Little About the Author

Sam Reading is the owner of two thriving Pawn Shops in Idaho. He is a family man. He makes each day a day to help other pawnshop owners through support by sharing his business, Pawn Leads, an automation platform designed explicitly for pawnshop owners, and through looking for solutions to help build the pawn industry to its most significant potential.
The only limit to our realization of fulfilled goals of tomorrow will be our doubts of today. You are never too old to set another goal or dream a new one.
There has been a ton of chatter about margins on bullion and precious metals. Gold is coming into pawnshops and going out at an all-time high. Customers continue to seek the highest price they can for their gold and silver. As a pawnshop, you want top dollar for gold melt. Invest your time and energy into earning more money through the concept of “Always Be Closing” this is the ABC of pawnshops.
Pawnbrokers wonder what to offer and have questions about the return on investments they have made buying gold. Some people say 60%, some 90%, some 98% over spot, and the answers differ vastly.
What is the best premium to charge? Is there a right or wrong answer?
The truth and foundation to any good business are to remember that no one knows another person’s company better than the business owner. Every business owner needs to figure out what works for them.
As the business owner of your pawnshop, you know your customers better than anyone. You know the essential elements of each lead that comes into your store and assist your team in closing the deal. Your company’s success depends on your unique knowledge and the model you have to achieve results.
There is a different answer for every operation, and you know what yours is.

Stop Listening to Others

The bottom line is to stop listening to the advice you receive from all the other pawn shops out there and figure out what works best for your business. Do you know your competitors, the ability contained in your team members, what model will work to make you successful, what pricing works for your customers, how about the personal needs of your team and your clients? All these things are unique to your business.
When you take a minute and look at your bank account, the revenue is left after paying overhead. What operating costs does your accounting firm regularly pay to keep your doors open? You understand very well that no one knows your business like you.
Other Pawnbrokers As Support
When others take the time to give you advice, they are doing so out of support and concern that you receive valuable information that will help your business thrive. The missing piece is they don’t know their business model, but they don’t know yours. They understand how to increase gross profit in their stores but don’t have an in-depth understanding of your investors, your buyers, the services you offer, how you implement these, and how you achieve day-to-day success.
Although other pawnshops may have similar characteristics, no other pawnshop is just like yours. You know the bottom line about your avatar, your customers. You understand the elements of your community. You know how to identify quality leads and potential customers. You know what negotiations work within your pawnshop and what negotiation process doesn’t work. You know how your sales team performs and what motivates them to close deals. You know how your team will aim to please you through an agreement made with a customer sent over by your competition and how they know what disappoints you.
Believing in a nice margin is motivating, and we strive to do it. All pawnshop owners want to sell large retail volumes and raise their pawn balance. How this is done is the key. Is what you are doing moving forward each day, taking you towards your goals. Pawn loans equal income. Remember that every deal has its place during the negotiated agreement—profitability matters within your threshold.
Have you considered that several smaller margin deals that close with minor effort and negotiations with the customer will add up to the same as a huge deal that closes and takes an excessive amount of time and effort on your sales team’s part as well as yours? Sometimes it is simply impractical or effective to focus on huge profits when a series of smaller margins add up quickly and raise your bottom line.

Let’s consider a pie cut into many small pieces, all equivalent to 1/16 of the pie compared to a pie cut into large half slices. The result is the pie is still the same size no matter how you cut it. The key is understanding if your store and the sales team have supported two half slices or 16 smaller slices. Which makes sense for your operational process and to your investors?

Some Key Takeaways To Consider:

Turn More Transactions
Every transaction is money in the bank, and instead, it is large or small; by closing a deal, you make some profit. Working with each customer to meet their needs and search for ways to get them involved in your business is a win-win. Customers want to be a part of a pawn group when they need it. Your clients will return again and again and become lifetimers if they feel the essential elements of the service you offer are honest and transparent.
Instead, the customer is selling items or buying them; they want to be involved and know your services meet their needs. Customers need to know that when they bring an item in for a collateral loan, the negotiation process will be apparent to all parties involved and that your team will work together for the best possible outcome.
Review Ratings
Do you ask for reviews from your clients when they leave? Reviews ratings are a great way to see how your store is doing within the context of the community you live. How do you measure up against your competitors? Reviews ratings are like a report card and tell businesses what their clients think about them.
Profit More Per Transaction
Each transaction is a business agreement that involves revenue. If you pay too high for a luxury item, you will not be able to sell it later at a reasonable rate so you can make a profit. If you loan too much on an item of value, you may not be able to recoup your cost should the customer default on the loan terms.
Successful business practices involve knowing and understanding how each transaction contributes to your bottom line.
Sales are significant, but understanding how the deal is essential and what works best for your business is critical.
Pricing strategies are essential, but understanding how prices affect your business and what works best for your business is a must. What is the best alternative to get the most out of each transaction based on your business characteristics?
So much of the input another shop gives is based on their operating system, what works for their area of service, and how their buyers respond to what they have on their sales floor. Another huge contributing factor to their perspective is how much money they have on hand to lend as a collateral loan or how much their investors are willing to chip in. If you don’t have the same characteristics, it is essential to remember what works for them may not work for your store.
Work On Your Overhead
One way to impact your business’s bottom line is to look at overhead. Are there areas of unexplained costs? Is there an example of cost savings involving supplies or other fixed costs you can reduce to increase the revenue left? Part of wealth management is knowing your costs, fixed costs, and the expense you experience by doing business.
The ideas and figures you come up with will be different for your business compared to someone else’s. No one knows your pawnshop company as you do, so remember to consider the wise words of other business owners but rely on your finance knowledge. Take the time to meet with your bookkeeper and go over your accounting to identify areas that interest you as a savings area.

An Example of a Skilled Negotiator

The underlying premise:
Look for reasons to say Yes and close a deal.
Letting a deal walk with profit on the table from a customer you want to do business with lets money walk out the door.
As a pawnshop owner, I believe that the value of pawnshop services is wrapped up in a nice margin. I’ve been called out for making 1ok on a deal on more than one occasion when I should have paid more to the customer, and I have also been called out for making less. I believe that every deal has its place during the art of a skilled negotiation process—profitability matters within your threshold. I’ve done deals on 100k+ in bullion with as little as $800 margin at the time. Because it made sense, and I was aware of other issues that needed to be addressed and were more important than just the money I was hoping to make.
Good wealth management starts with understanding how to coordinate all the moving parts of your business financial portfolio and situation into a comprehensive plan. This is much like negotiating within your financial situation, so you know how to and where to include tax savings, how to have investments, and when to leverage outside money to help close a big deal.
The pay at the end of the day is dependent on your ability and effectiveness with wealth management.
Profits start by knowing your own business, your team, your competitors, your clients, your process, your buyers, your sellers, your community, your investors, the market price on retail items, your negotiation skills, the value of a deal lost as well as the value of a deal closed, how one party can impact your business by a positive review as well as be detrimental with a poor review, and lastly know your strategies to find solutions if something isn’t working.
Why because I know my pawnshop business, and I know what works and hasn’t for me.
Cost Per Transaction vs. Profit Per Transaction an Example In My Shop
It is near too impossible to be a leader in a community with crazy margins all the time. No doubt like I have done, you have considered in your strategies how to achieve your business goals pricing objectives best, whether you want to achieve maximum short-term or long-term profits, achieve market stabilization, or increase market share.
For me, team member time value is probably more important to me than the profit percentage on the dollar. Reducing the “cost per transaction” and increasing the “profit per transaction” is what comes down to in my company. This is similar to inventory turn.
If we have 2 500 transactions a month or $10,000, how much are my labor costs, and how much is my fixed overhead per transaction? How can I increase the margin per transaction over the total amount of transactions to net more at the end of the month?
Here’s something to consider. Let’s compare one $20k transaction that my business makes $250 on (1.2% margin) with a deal worth $100 that I make $30 on (30% margin).
As I said before, every deal every day has a place. Are you so cash-flush you need to have more out on the street through a collateral loan? Are you cash tight and need to turn more?
Is your focus on customer satisfaction and building relationship compared to your competition which focuses on profits? Have you set the goal for your business this year to hold the market share of all gold, silver, and precious metals transactions? Maybe as courses by topic this year for your sales teams is to provide each of them with education on negotiation, good negotiated agreement examples, and how to use the negotiating process to their advantage.
One party isn’t better than another. What’s the saying by CS Lewis, “Two heads are better than one, not because either is infallible, but because they are unlikely to go wrong in the same direction.”
Working Together
Working together as pawnshop owners to help each other negotiate different solutions to meet individual strategies and goals is very helpful. But keep in mind that the other party sees things from their perspective and their business example, which may differ from yours. Pawnshop ownership isn’t set in stone, and one party isn’t infallible while the other is. Problem-solving and considering suggestions will lead to a broader understanding of options. How you choose to apply the tips will lead to your successful business adventures. Key takeaways from the information your provided will help you in moving forward to achieve those dreams you have for your shop.

February 15, 2022
Lead Generation – Customer Lifetime Value
Lead Generation – Customer Lifetime Value

Pawn Leads A Legacy Worth Living Up To!

Marketing today is about lead generation strategies, promotional programs, customer base and retention, and customer lifetime value.
By 2025 customer lifetime value (CLV) will be the leading key performance indicator (KPI) the growing business sector will strive to understand and put into place.
The underlying premise is it costs less to retain a customer base than to create a new one.
Did you know that it takes about 25% less to keep a customer than to find, build, and establish a new one? In the past, acquiring a new customer was seen as costing five times more than retaining an existing customer.
However, according to Forbes, customer lifetime value is the key to creating long-term profits.
Creating new customers is essential for all businesses but retaining customers is critical for long-term profit. Existing customers want to purchase product or service items from your company because they trust you.
You don’t have to spend the time and energy on them to help them understand what brand you have to offer. They already have existing brand loyalty with you.
Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70% while selling to a new customer is 5-20%.
Defined CLV is the total worth of your business throughout the relationship you have with your customer.
Knowing how to calculate this value contributes to effectively planning for customer lifetime value (CLV).
To calculate CLV, you need to know how to calculate the average purchase value and then multiply that number by the average number of purchases to determine the customer value. Now that you know the average customer lifespan, you can multiply that by customer value to determine the customer lifetime value (CLV).
Pawnshops are no different than any other business. Owners desire to provide a service to their community while making a reasonable profit for the product or service they offer.
Strategically owning and managing a pawnshop business effectively leads to profits, and all companies have to cover costs to remain in business. One strategy is to know your customer base; This is essential if your business will boom.
Another essential business strategy is to understand that customers desire to feel a part of the business they do business with.
Maintaining and involving your customers in your business is how you will enhance relationships and keep customers coming back. People want to be a part of something. How can you set up your lead magnets and content marketing to help promote involvement from your customers?
A returning customer is like money in the bank, and your connection with them will ensure they think of your business first when they need the product or service you have to offer.

Marketing Team Efforts

Know Your Avatar
Your team’s initial efforts in marketing are to initially attract potential customers and let communities know about your business. Sales leads, lead magnets, branding, digital advertising, and setting up a lead generation campaign are all ways to draw clients in. Leads for your business focused on the target audience in your area are a must. Do you know your target audience? The target audience is your avatar.

An avatar is a profile of perfect buying potential customers.
Knowing what the customers look like, enjoy, their habits, what they do for fun, what challenges they may have, what excites them, and any other facts you can gather about them will help your team reach them. Are you in an area where luxury handbags and diamond jewelry are highly sought after? Maybe you are in a place where gently used tools are needed for construction projects.
It is not only about prospective customers; it is about knowing those customers, and by knowing them, you can attract prospects who will buy or shop at your business. Knowing them well helps you promote collateral loans and turn first-time visitors into high-quality leads for your business.
For example, if you are marketing to a community in Los Angeles, California, your approach will differ from marketing to Santa Fe, New Mexico. All community members may require pawn loans, same-day cash, gold, silver, and luxury items, but the approach to getting the word out about your service and product will differ. If you are a new business or are branching out and want to focus on different luxury items, your marketing strategies will be paramount in generating leads for your business.

Investment

Investment is defined as the action or process of investing money for profit or material result but is it?
According to Yigal Adato on page 76 in his book Pawn Profit Pillars, he writes that he learned from his coach that “Make money, hold money, and grow money.” You have to make money to pay your bills; you have to hold money for emergencies. You gotta grow money and not just keep it. For me, cash isn’t just cash; You can deposit “cash” into your marriage by communicating more effectively and going on date nights. You’re depositing “cash” into the lives of your children when you can leave the store early or take an additional day off to spend time with them. And finally, every dollar put back into our communities is another step towards building something greater together – a legacy worth living up to!”
Is an investment just money, cash, or profit? When you stop and think about investing, think a little further. Is knowing your potential customers an investment? By understanding the profile of the people who will shop in your store, you can fund retail items that your customers will purchase for fun and enjoyment; you can invest in solutions to solve their challenges. Without knowing your customers’ profiles, you can’t invest your time and efforts wisely to build lifetime customers.

Marketing Team as an Investment
Marketing teams are essential to a business’s success. These teams are necessary to build awareness about your services, brand, products, and how you meet your customer’s needs. Your sales team will work with your marketing department to help search engine optimization and generate quality leads for your business. The whole purpose of these teams is to develop marketing channels to get your product or service out to customers for them to purchase. Additionally, marketing teams generate “noise” and awareness that you may have just what they need should an unmet need arise.
Four Main Marketing Channels
Knowing the main channels will help you develop your strategies; direct selling, selling through intermediaries or groups and individuals who make it possible for customers to have access to your products, dual distribution of simultaneously getting out what you are selling through two or more channels, and reverse channels where the customer seeks you the business and your company’s product or service.
Isn’t it awesome when a customer seeks your business because they heard or saw from what they wrote in the search engines that you were the one-stop-shop offering to buy, loan, and sell scrap gold or luxury handbags? Instead of going to another shop, they reached out to your business. Your team’s job is to keep them through excellent customer service.

Customer Service as an Investment
Attracting prospects and eventually turning them into paying customers starts with engagement. People are social creatures who want comfortable engaging interaction. Attracting prospective leads is just the start of increasing profits and building those lifetime customers. Through quality, transparent, honest communication, potential leads are converted into long-term customers. When first-time potential customers, known as new leads, come into your store, they are eager to be a part of your business.
How are you using their customer profile, and what do you already know to convert them to paying customers? Does your team begin by greeting them by name? Does your sales team offer to show them around the store? Does the lead pawnbroker ask what exciting item they are searching for or what challenges they may have that need a solution, a solution you may have?
Do your return customers ask for a team member by name? Does that team member welcome them with open arms, and is the member ready to promote all you have to offer them?
How does your team follow up on potential leads who call and ask for a quote? Do they call them back? Does your team ask for online reviews when someone comes into your store? Does anyone do a call after the customer leaves to ensure they were satisfied with their experience at your store? All of these small things added together sum up to return life-long customers.
Knowing the ideal customer who comes into your store and all of their nuances will quickly turn into a quality lead and become a lifetime customer who will only lead to your success. Sales teams need to know how to invest their time and energy into a direct engagement that helps the ideal customer feel like they are a part of your business and your product or service is something they must have.
As a pawnshop business owner, you must take the time to set goals for your sales teams and train these team members so every qualified lead results in future customers and long-term retention.
Customer service makes the difference in someone returning to your business or not. It will either solidify the lead into a buying customer or set up a roadblock so that lead never returns.

Sales Teams as an Investment
The people on your sales team will lead to an increase in high-quality leads or a decrease in high-quality leads. Although they aren’t a free tool, they directly connect the new customer and the returning customer. Your sales team is a unique lead capture mechanism, and with training and support, they will be able to turn looky-Lous and first-time customers into customers who eventually purchase from you or secure a short-term loan. How the potential leads that come into your business are interacted with, assisted, given advice to, and have their needs, wants, and desires met will impact your business directly.

Customer service is just that “service.”

It takes good customer service to earn the trust of a potential customer. Overlooking its importance can be detrimental to your business.
It only takes one bad interaction to result in poor goggle reviews, the spreading of substandard services, or the unpleasant image of your product or service being shared across the web. Customers and most leads who visit your store expect service, not just everyday service but exceptional service.
Service is defined as an act of helpful activity.
The business owner will impact potential clients by effectively training their sales team in quality customer service. Teaching your team about customer services begins with your team knowing the strategies and goals you have for your company, your company’s product, or your service. Your team needs to understand your plans for the pawnshop and how to meet those through good customer interaction.
The strategies and goals should teach ways to provide customers with the best service experience possible. How will your team deal with customers, those who are good and those who are bad? How will your team become experts about your product or service? A boss invested in their team’s long-term success will help build their teams’ knowledge on products and services and keep them updated as things change.

How will the communication between upper management and the sales team be accomplished so team members stay updated on changing products and services? By investing in your teams’ customer service skills, you are investing in your pawnshop business and helping customers turn into lifetime customers.

Online Customer Service

Because there is currently a vast digital marketplace, online customer service is also a necessary training investment. With health concerns in public, gas prices soaring to new levels, and people working from home, eCommerce is growing. Many pawnshops have eCommerce store options. It would be best to educate your team members on working with online questions and requests, so the customer feels confident that you are the business they need. Because customers can post reviews, complaints, and comments on social media pages, news travels fast.

Keeping a close eye on what is being said on social media like your Facebook page is of paramount importance so you can address issues promptly.
Training team members to handle complaints with “kid gloves” yet effectively. Remember to teach your team to tackle complaints head-on and take extra effort to keep the customer happy. This approach will help build trust and eventually result in more leads for your business.

An Automated Software Platform Investment

Owning and managing a business is time-consuming, and understanding how to leverage your time and talent is vital to ensure your business is profitable. Selecting and utilizing an automated software platform will help you automate your marketing and sales engagements so you can generate leads, focus on your lead generation strategy, follow up on prospective customers, close more deals, and accurately measure marketing success.
Today, several automated marketing platforms are available for businesses to purchase and use to increase lead generation.

When selecting the right automated system for your business, it is essential to consider these seven things:
First user interface design
How user-friendly, simple, or overwhelming is the platform’s user interface? User interface design or user interface engineering is used to designing user interfaces for various machines, software, and mobile devices. These tools can be easy, and they can be difficult. How is the design, and does it maximize usability? Is the platform one that speaks to your customers and your team?

Features and Integrations
With so many platforms to choose from, make sure you are shopping for one that maximizes its usability and has customer support, learning resources, userbase reviews, set-up, easy onboarding, and features and native integrations that suit your needs. Don’t settle!
Will the Platform Fit Your Skills?
If you need a platform that automates marketing campaigns and interacts with social media platforms, ask the questions to ensure the platform will do these easily. If you or your team are spending hours trying to figure out how to post for sale items in your eCommerce store, you aren’t spending time with customers building relationships.
Suppose you have customers come into your store, and you want to follow up with them regularly. In that case, you want to make sure that the platform you chose has quality lead generation tools, tools to promote funnels and opt-in campaigns, text messaging, and learning tools that will help you use the platform to its fullest capability.

Let’s Talk Pawn Shop Platforms

There are several platforms available for pawn shops to consider, and there are pros and cons for all of them.
According to Sam Reading, the co-owner of Pawn Leads, “point of sale and marketing platforms lack often lack technical advisors and implementors needed to automate things with a focus on customizability.” Pawn Leads brings state-of-the-art software to the Pawn Industry by having a development team and the necessary resources to bring integrations and customizability needed to generate improved quality leads to each pawnshop.
Sam, who owns two thriving pawnshops, understands that each has its own unique set of needs and customer profile, its avatar. By working with a platform designed and used by a pawnshop owner, you will be assured that the Pawn Leads platform is designed to fit your rhythm and operational process, and Pawn Leads is an excellent choice.
Sam guarantees as a Pawn Leads customer, you will have quality direct engagement with him as the owner or an expert team member to discuss your prospective leads, to understand your business leads, how as a paying customer you will benefit from the platform, and how you can be assured that the buying process for the platform is quick and easy.

Focused primarily on Pawn Shops in the USA, Pawn Leads offers our Pawn Leads CRM system (2-way texting, reviews, email marketing, blog post writing and SEO services, landing pages, etc.), website builds, progressive mobile websites that add to your current site, web hosting, and custom development as needed/required. We also offer Google Ads and dedicated marketing support (flyer creating, holiday marketing, etc.) to enhance your marketing efforts.
Understanding that traffic to your website is essential to attract potential customers, Sam and his team will start with reviewing your website with you and providing consultation about how Pawn Leads can work best for your company.
Pawn Leads is the most affordable rate in the industry at $97 Monthly! We want to assist pawnshops by web Hosting, Site Speed Enhancements, and Quick Website Launches.
You will understand your specific lead scoring through monthly individual marketing meetings with your Pawn Leads representative if you are on dedicated services. Lead scoring is a method to rank customer prospects against a scale representing each lead’s perceived value to your pawnshop. This, along with monthly reports and analytics, will give you a proper understanding of how you are performing regarding google ads, Facebook ads, blog posts, and press release ranking. These tools designed with your pawnshop in mind will help plan for future activity to help generate leads and grow your business.

By working closely with you and the managers of your pawnshop, a landing page can be designed to place an opt-in form so customers can opt into different niche campaigns. This is important when converting qualified leads into paying clients and increasing website visitor traffic to bring in clients to your shop.
A paying customer will select your store over someone else’s through a well-designed sales funnel. Sam and his co-partner Lex are experts in generating leads and will help you by giving you a few tips to add new leads and new business to your company.
In the end, every owner wants every customer coming through their door or visiting the online business to purchase something or use their service eventually.
Pawn Leads has a support team and training modules for its paying clients. All training modules included with Pawn Leads are free tools to help you use the automated platform to your advantage. Understanding how to use the platform you have invested in is essential if you offer a lead magnet to generate leads. Trial subscriptions, samples, an opt-in form, an email marketing campaign, a blog post, and text campaigns are all a part of digital marketing and advertising. Knowing how to use these tools to your business’ advantage is paramount for business growth and increased profits.
Lead Generation Strategies
Sam and his team at Pawn Leads will tell you that one of the most effective lead generation strategies is to set up landing pages to convert website traffic into quality leads and customers. A call to action (CTA) to a dedicated landing page is often overlooked.
A call to action is the action that gets customers involved. Remember back at the beginning of the article when we talked about customers wanting to feel like they are a part of your business and ensuring that you aim to understand and improve your customer lifetime value?

Getting customers involved in “buy it now” or “opt-in,” or any other message that compels a client to take action is a great way to turn those leads into a paying customer.
Now treat that customer with excellent customer service, including getting involved in conversations with them, including them on a targeted list of a niche they are interested in, sending a thank you for stopping by text, all improve their experience with you and consequently turns them into a lifetime customer. They will come to you when they need a gold ring, luxury watch, or pawn loan.

Some Ways to Generate Leads

Birthday campaigns
Thank you for visiting text messages or asking if their needs were met
Develop niche lists to invite clients to join
Make follow up calls
Send cold emails
Send an email story blast
Set up a live chat widget on your website
Send out holiday campaigns with a call to action buttons
Ask for reviews
Use SEO to increase traffic

Sam Reading, the owner of Pawn Leads, believes that pawnshops have been held back by the lack of integrations available to larger platforms. By keeping an open mind, and API available, Pawn Leads partners and develops on top of the best software available to catapult the busy pawn store owners into the next age of eCommerce presence meshed with brick and mortar operations.
With pawnshops having a fixed location and the community they serve, most pawn shops have also developed an online business presence. Pawn Leads has the expertise and tools to design digital marketing with your pawnshop to improve lead quality, convert leads, reduce the time you spend on mundane routine tasks that have to be done to keep your clients connected with the ultimate goal of increasing profit and increasing the lifetime value of each customer.
Being a family man, Sam knows firsthand that was owning and managing his two pawnshops is time-consuming. He understands how to leverage time and talent to ensure his business is profitable. He selected and utilized Pawn Leads automated software platform in his stores before making it available nationwide. He is vested in assisting any pawnshop owner in automating marketing and sales engagements. His team of experts works directly with owners, managers, and sales personnel to understand how every interaction is a foundation for a lifetime customer. Sam will talk with pawnshop owners to identify and set up a lead generation strategy and provide feedback through monthly reporting so changes can be made to ensure your shop can close more deals with less effort.

Yigal Adato, the author of Pawn Profit Pillars, talks about investment. Sam knows you can invest in more things in a business than just money, cash, or profit. He’s taken his investment perspective and focused on investing in people, his team, and his family. Using Pawn Leads, he invests in people, letting them know about his business, how to save money on items they want to purchase, and how to borrow money in times of need. He invests in his marriage, children, and family by decreasing his time at the shop doing the necessary mundane things because the Pawn Leads system is fully automated. He invests in his community and pawnshops by working with each store to build something more significant than what was available before.

In Yigal’s words, “a legacy worth living up to!”
February 1, 2022