Category: Technology

  • Mastering Digital Presence: A Comprehensive Guide for 2023

    Mastering Digital Presence: A Comprehensive Guide for 2023

    In this digital era, the success of a business depends greatly on an effective online presence. Consumers are turning to web platforms more and more when it comes to researching products or services they wish to purchase, so learning how to stand out among other businesses is essential for making your mark in today’s market. This guide provides insight into all aspects of strengthening your digital footprint while maintaining relevance with potential customers. It covers tactics such as enhancing visibility, providing useful tools for monitoring and evaluating outcomes from marketing efforts. Get ready to transform your business by mastering the art of successful digital marketing! To do this successfully, you must understand what works best with particular target audience segments, to increase recognition within them that will have long-term positive effects across various channels.

    Short Summary

    • Digital presence is essential for businesses to increase visibility, engage with customers, and build brand recognition.

    • Building a successful digital presence requires optimizing SEO, executing content marketing strategies & leveraging social media channels.

    • Monitoring and measuring your digital presence can be done through web analytics tools, KPIs & customer feedback to optimize efforts.

    Understanding Digital Presence

    Marketing Tactics

    Digital presence is the totality of your brand being visible on online platforms, such as search engine friendly, engines and social media. It forms a base for digital marketing that enables potential customers to easily locate you by using these channels they usually spend time in, like reading, searching or shopping around.

    A strong digital presence means having an effective strategy, where businesses can engage with their target audience conveniently through popular networks like social media outlets. This ensures better access to prospects who are looking for them during searches across various spaces present on the internet today.

    What is Digital Presence?

    Creating a successful digital presence requires businesses to focus on key elements, such as website design, user experience, search engine optimization (SEO) for improved Google rankings, and appearing in the top results of search engines understand their SERPs. Content marketing efforts across social media channels are crucial for connecting with customers, while establishing trustworthiness within this competitive landscape. To be effective, online visibility must also incorporate other strategies, like online advertising, to help drive brand recognition and generate potential leads via web searches or SERP’s which display your SEO optimized company information clearly over competitors’.

    Why is Digital Presence Important?

    For businesses to engage with their desired customers, expand brand recognition, and encourage sales or conversions, having a solid digital presence is essential. A key part of this online existence is social media marketing – when done correctly, it can help boost web traffic, strengthen your reach, and form an own brand identity with which the public can easily identify.

    It’s also important to monitor data as part of successful social media marketing, since it is structured data that allows companies to evaluate how efficient their strategies are and make required modifications accordingly. By maintaining a constant presence on different platforms, it simultaneously helps maintain your business’s image across all outlets, ensuring its main message remains intact throughout them all.

    Building Your Digital Presence: Key Components

    Wordpress Website

    Now that we have acknowledged the relevance of having a digital representation, let us jump into forming a strong web presence for your company. Crucial ingredients to this process include website design and how customers experience it, search engine optimization (SEO), content distribution utilizing social media networks, as well as other search engines, such as using SM channels themselves.

    Each of these factors helps ensure your enterprise succeeds online effectively.

    Website Design and User Experience

    When it comes to keeping visitors and attracting potential paying customers, website design and user experience are critical. It is paramount for a website’s navigation to be intuitive, ensuring that users have the same satisfactory experiences on all devices they use when visiting your site. A carefully crafted web layout with comfortable usability elements, such as text links in navigation bars or HTML images, will positively contribute to delivering an improved user experience. Stay away from excessive advertisements while designing website content well into well-defined sections can also help enhance its readability, so that search engines get more information about what you offer before referring people there directly.

    Search Engine Optimization (SEO)

    Search engine optimization (SEO) is an effective way to increase visibility on search engines such as Google, driving more organic search for traffic and giving you a better opportunity to reach potential customers. By optimizing various elements like keywords, meta tags and internal links properly, your website can climb the ranks in Search Engine Results Pages (SERPs).

    Having knowledge of new algorithms used by modern search engines and industry tactics is essential for success with SEO. Having knowledge of all this can make things much smoother when it comes to navigating complexity issues, while keeping everything optimized for optimal search results, from the SERP’s perspective.

    Content Marketing

    Content Marketing

    Content marketing is a powerful way to get the attention of, interact with and convert your target audience through valuable content creation. It contributes significantly to shaping up an online presence, as it provides viewers with high quality content material that’s related and interesting – boosting authority in one’s niche, gaining trust from visitors, resulting ultimately in more sales or other desired conversions. Creating fresh and unique materials can help keep existing readers engaged while grabbing new ones. Producing such qualitative pieces plays an important role in building out any digital space.

    Social Media Channels

    Businesses have access to a multitude of potential customers by utilizing social media channels, and it is an effective way for them to interact with their target audience. By making posts, reposting content from other sources, running live streams and real-time polls or questions on the platforms available, they can keep people engaged while also increasing brand recognition. A consistent presence over time will not only increase brand awareness and make companies stay top-of-mind in consumers’ minds, but also drive more traffic towards websites associated with them.

    Enhancing Your Digital Presence Through Online Advertising

    Marketing Ads

    Having a strong digital presence through website design, SEO optimization, content marketing and social media are all important factors. Enhancing your online visibility even more. Is possible with the help of online advertising tactics like paid search ads, display advertising, and targeting potential customers by means of social media advertisements. To better understand each method, let’s dive into details.

    These strategies for extending one’s reach on the internet include utilizing different techniques that attract attention to products or services offered via paying platforms such as Google. Ads while also engaging users through visuals on websites and apps that drive traffic towards brands called Display Advertising, but most importantly growing awareness organically and building relationships with mobile users over Social Media channels, which can be optimized too, with sponsored posts seen only by those who may have an interest in the brand.

    Paid Search Ads

    Keyword research is key to successful paid search advertising, as Google takes the chosen keywords and search intent and matches them with applicable search queries. Advertisements will then appear at either the top or bottom of relevant Search Engine Results Pages (SERPs), creating a higher likelihood that potential customers will click on it and visit your site. Employing tools such as Google Search Console can provide valuable data about website performance, visibility in searches, etc., which allows continuous optimization of ads–leading to increased returns from investments made into marketing campaigns.

    Display Advertising

    Display advertising is a great way to get your product or service in front of potential customers. By leveraging this type of advertisement, you can reach an expansive audience based on their interests and behavior with visuals, such as video ads, such as images and videos, which appear across various websites or apps. Display ads will allow businesses to promote themselves online more efficiently, while targeting specific demographics for better results, increasing the chances that they are seen by those who would be interested in them. This method also boosts visibility and helps attract more traffic back into one’s website!

    Social Media Advertising

    Social media advertising is a type of digital marketing that uses social networks such as Facebook, Twitter, and Instagram to display paid ads targeting particular users. This approach allows businesses to access the massive user base on these platforms and pinpoint their market based on parameters like demographics, interests or behavior patterns.

    With this method, companies can effectively interact with potential customers while boosting their presence online, to reach out more efficiently using focused social campaigns. Consequently, they will acquire more traffic towards their website, driving more conversions thanks to social media advertising strategies they have successfully implemented.

    Monitoring and Measuring Your Digital Presence

    Digital Marketing

    To ensure that your efforts in the digital world are effective, it is necessary to monitor and gauge how well they work. You can do this by using analytics tools for the web, examining social media metrics, and keeping an eye on important performance indicators (KPIs). To better understand these processes, we will look into them further.

    Web Analytics Tools

    Utilizing web analytics tools can provide important information on the performance of a website, user conduct, and conversion rates of website visitors. Measuring metrics such as page views, average session duration, and bounce rate is key in understanding how visitors interact with your webpage, so that necessary changes are made for effective targeting towards your desired target audience.

    Google Analytics is an ideal tracking tool to monitor online traffic due to its straightforward setup. Regularly viewing analytic data enables you to make informed choices, which will improve digital visibility while ensuring successful engagement between yourself and this said audience.

    Social Media Analytics

    Businesses can use social media analytics to gain valuable insight into their target audience, content performance, and presence on digital platforms. By looking at engagement levels, demographic data, and reach of social media campaigns, they can optimize the strategies used for these purposes. Tools offered by sites such as Facebook, Twitter, Instagram and LinkedIn give companies a useful way to analyze this information, so that future endeavors can be improved accordingly based on what works best with audiences. To remain relevant when it comes to engaging individuals via social media methods, access to insights is key in making informed decisions about tactics being employed or amended where necessary.

    Key Performance Indicators (KPIs)

    KPIs (Key Performance Indicators) provide direction for businesses to reach their objectives. They are measurable metrics that teams use to track progress and set milestones to strengthen performance over time. To effectively keep up with the success of digital marketing initiatives, KPIs such as website traffic levels, conversion rates or social media engagement can be set to help businesses make informed decisions on how to improve their online presence. Constantly reviewing these indicators enables companies to remain focused on their business goals, while ensuring the development and improvement of its digital branding continuously grows.

    Continuous Improvement and Adaptation

    Marketing Customer Reviews

    To remain competitive and relevant in today’s online environment, businesses must focus on continually improving their digital presence. This can be done by keeping up with the latest industry trends, experimenting with A/B testing techniques, and utilizing feedback from customers to optimize user experience. Making small changes such as these allows maximum impact and ensures your business maintains its place within the ever-changing landscape of technology.

    Staying Updated with Industry Trends

    It is essential for businesses to stay current with industry trends to remain competitive and sustain a relevant digital presence. To ensure they make informed decisions, companies must be aware of the advances in mobile technology, search engine algorithms, AI integration, as well as fresh opportunities within the realm of digital marketing channels. Keeping up-to-date can be achieved through reviewing news outlets and journals associated with this field, attending conventions related to it, and gathering customer reviews concerning their experience.

    A/B Testing and Iteration

    A/B testing and iteration can help businesses maximize the impact of their digital presence by assessing various components, then utilizing what works best. This process helps keep online content, design, advertising campaigns, etc., up-to-date with user interests, so that engagement is encouraged from your target audience.

    To conduct A/B tests effectively requires creating a couple versions of either website elements or webpages for comparison purposes, before seeing which one succeeds better after it’s been executed. Allowing you to modify items as necessary accordingly, to maintain an optimal online experience moving forward.

    Leveraging Customer Feedback

    Having access to customer opinions allows companies to gain valuable insights into how they can better meet the expectations of their target audience in the digital space. By gathering and examining customers’ feedback, businesses can spot weak points that need improvement, discover current satisfaction levels with their products or services, and make educated decisions on enhancing users’ experience.

    Companies may acquire customer input through surveys or interviews. Social media comments, ratings/reviews. Inquiries from help desks etc. – by including this kind of information into strategy frameworks related to one’s digital presence, ensures that your business remains attuned as far as its clients’ needs & likes go, ultimately driving more sales while building a loyal user base simultaneously.

    Summary

    In summary, optimizing your digital presence is a must to succeed amid the current highly competitive online arena. Through focusing on significant aspects like website design, SEO optimization, content marketing strategies on social media outlets and online advertising campaigns, businesses can be successful in connecting with their target consumer base, as well as increasing sales or conversions. By tracking performance through analytics software for both websites and social networks, along with routinely updating methods, helps ensure that one’s internet reputation stays relevant, while intriguing potential clients seek them out from the immense web hubbub we experience today.

    At this juncture, it’s essential to begin taking charge of how you are viewed within cyberspace, enabling companies to convert into virtual entities with alluring presences worldwide. Armed now with proper approaches and relevant instruments, such organizations will soon ascend above banal trends, so they can draw near customers, plus remain undefeated against any evolution upon our ever-evolving automated landscape.

    Frequently Asked Questions

    What is an example of a digital presence?

    A business’s digital presence encompasses their website, social media profiles and online reviews. It is essential for them to pay attention to this aspect, since customers’ perceptions can be significantly influenced by it. All these components must be taken into account when crafting a successful digital presence strategy. Otherwise, the desired results may not materialize.

    What are the 5 types of digital presence?

    The key components to a successful digital presence are websites, social media platforms, optimizing for search engines, creating content and developing mobile applications. When these five elements come together properly, they create an effective online footprint.

    Why is a digital presence important?

    Having an online presence is critical for businesses. It broadens customer outreach and builds trust, while providing customers with a simple way to connect directly with the brand – which ultimately leads to increased visibility and new revenue opportunities.

    How do you establish digital presence?

    Building a digital presence is essential and requires an effective approach. To start with, you should compile an email list, and become proficient in SEO techniques. Aspire to produce value-added quality content more regularly while engaging with others online, plus measure the effects of your efforts. Explore different forums too, and be active on social media networks like Twitter or Instagram, for example – build a website that looks professional AND establish other outlets, such as setting up an ecommerce site.

    Optimize the websites for search engines so they can easily be found. Keep all internet directories updated when necessary. Utilize customer reviews positively to help conversion rates rise Still then use ad retargeting methods to cap it all off properly by creating strong visibility online.

    What does online marketing do?

    Online marketing is a way of advertising, which uses digital mediums and communication channels to contact consumers, push products/services associated with certain brands, and establish strong relationships. It includes search engines, social media platforms like Facebook or Instagram, mobile devices and applications such as emailing apps, text messages sent for promotions purposes, and multimedia content shared across web outlets.

  • Do Google Adwords, Landing Pages, and Keywords Work?

    Do Google Adwords, Landing Pages, and Keywords Work?

    Do Google Adwords, Landing Pages, and Keywords Work?

    Google AdWords, an advertising platform, allows advertisers to display their ads on Google’s search engine results page. The search engine results page is the page that shows up when a searcher asks a question in their search bar. The goal is to work to show your business in the first three results on the results page.

    Making sure your business shows up in the first few listings is key to marketing success. Being in the top results increases the number of visitors your website will receive. Website traffic converts into potential paying customers, and that is what all businesses want.

    SEO

    SEO Best Practices

    By implementing SEO best practices, your business can outrank your competitors. SEO best practices include effective titles and headings, strong meta descriptions, optimizing all images, including internal links, optimizing page speed, using navigation and sitemaps, and making sure your webpage is user-friendly.

    Google Adwords

    Google Adwords is a pay-per-click online advertising platform. It uses keywords that target your audience. Keyword research is essential when creating Google Ads. You will only pay if your ad is clicked on. Google ads work!

    When users search a keyword, they get the results of their query on a search engine results page. When done right, your leads and sales will increase. Results can include paid ad that includes a targeted keyword meant to connect with the target audience.

    You may want to make a list of keywords that are relevant keywords to your business. Then you can place your ads in the search results by bidding on the keywords. If the competition is high for the relevant keywords, your cost per click may be too high to bid. Potential customers associate certain keywords and phrases with your business.

    Refining the keywords based on search terms you get, you can exclude negative keywords. Negative keywords are a list of keywords you don’t want to rank for on the search results page. Negative keywords indicate what your business’ products and services are not. They are typically semi-related to what you offer. The list will build over time, allowing you to filter out irrelevant words.

    Google AdWord marketplaces work like an auction where people bid for clicks. Google considers the quality score to ensure that the people clicking on the ads have the best possible experience. Google determines how your ad should rank, and the higher your quality score, the better your ads should rank. A lower quality score, the fewer people see your ad. Businesses can bid on a wide variety of search terms in the US and Canada. When you are bidding on keywords, what you actually pay for is search terms.

    Digital Marketing

    Landing Pages

    The quality of a landing page is the quality of the customer’s experience while on the landing page. The easier it is for customers to find their way around the landing page and to the checking out the page, the more likely they are to make a purchase.

    Components of Successful Landing Pages

    1. Compelling headline

    A headline is the first thing a person searching sees. Writing a compelling headline keeps visitors on the page and keeps them from bouncing as soon as they visit.

    • State the answer to the “how”

    • Ask a question and present the answer

    • Use humor when it is appropriate, so searchers remember your page

    • Provide value. Why should the searcher pick your product over someone else’s?

    Clarity

    A characteristic of a successful landing page is clarity. Get right to the point. Take time to explain your services or product, so there are no questions about what is being offered. People visit and stay on pages that answer their questions effectively.

    Relevancy

    Whatever your message is when a visitor finds your page, make it worth their while.

    Empathy

    People who search the internet are doing so to find answers. Be empathetic and imagine what the visitor is looking for and what answers they need. Present a solution to their problem.

    Smart Campaigns

    When you decide to start your Google Ads journey, smart campaigns help. The campaigns tailor the innovation and advertising technology that Google is known for to help business owners. Smart campaigns find the best targeting for your ads, so you get the best results.

    Smart campaigns highlight the selling points of your product and services and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers. Each campaign uses keywords that reach the target audience.

    The difference between Google ads and a smart campaign is that Google Ads track leads and have a few goal types.

    Smart campaigns have limited goals and a few presets that may or may not work for your business. Smart campaigns are three times better than traditional campaigns and get ads in front of the target audience.

    Conversion Tracking

    Conversion tracking allows you to track sales or other activities on your website or calls from your ads. The tracking tells you as a business owner exactly how many customers or leads you’ve acquired from your ad campaigns. This helps you understand your return on investment (ROI).

    marketing

    Image Ads

    A picture or image draws people’s attention away from the content on the webpage to the image. An image ad includes images that feature information about the product or services you offer. When the visitor clicks anywhere on your ad, they will be taken to your webpage.

    Good image ads use high quality images, show your brand or logo, may have a text overlay, show how people engage with your product or service, and have a focused message.

    The key to image ads that promote your products and services is that they need relevant. The need to resonate with your viewer. Irrelevant ads waste time and money, and visitors may get annoyed with them. and money.

    marketing

    Know Your Business Goals

    What goals do you have for your marketing efforts during the next quarter? Do you want to generate more phone calls, and app downloads, attract more leads to your website, or have more foot traffic in your store?

    Knowing and understanding what you want before building your Google Ads will help you fine-tune your ads automatically to focus on the outcomes you care about.

    Niche List

    Pawn Leads, LLC

    Pawn Leads is a full-service integrated marketing solution. The company is a Customer Communication System and provides a full marketing solution for pawn shops.

    All communications from your customers are tracked in one convenient place, so you don’t risk losing that contact, and covert leads to paying customers. Using automated follow-up text, email, webchat replies, Google Ads, and Facebook Ads, your business will be in the top search results.

    Pawn Leads has experts who will set up and run paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, they specialize in negative keywords, cost bid adjustments, and ads that convert into profit.

    Unlike other ad companies, they are constantly refining and adjusting to increase performance and reduce ad spend. The experts work with you, the business owner, to determine the maximum bid you want to spend and work to create an actual ad that meets that budget. The team understands specific keywords, relevant keywords, AdWord campaigns, running multiple ads, how to set up shopping ads, how to use advanced bidding strategy to get what you need, ad placement, banner ads, google analytics, and video ads so you get your business ranking on the top.

    They also will look through your web page and make suggestions about landing page improvements and how to improve how you look to internet users.

    From custom website builds to mobile ad-ons, they are here to help build your Pawn Shop Website. If you bring the content, and they are building the page they will work with you on cost and implementation.

    They offer custom solutions for all your business needs, including SEO, software, integrations, and more.

  • How Are QR Codes Generated, and Does My Business Need One?

    How Are QR Codes Generated, and Does My Business Need One?

    A QR code is a machine-readable code made of black and white squares. The QR code system was invented in 1994. Masahiro Hara worked for Denso Wave, a subsidiary of Toyota Motor Corporation, a Japanese Company. Initially, the code was made to track automobile parts and track vehicles during their construction.

    Denso Wave owns patents on QR code technology but has waived its rights to promote widespread usage of the QR code technology.

    QR stands for “quick response” for high-speed component scanning.

    QR Codes For Business

    Brief History of the QR Code

    Growing from the popularity and convenience of traditional barcodes that were easy to use and quick, companies needed a similar product that could store more information and had more variation. In standard barcodes, information is encoded in vertical lines, and in QR codes, the data is encoded in the arrangement of the various squares. Mobile, Android, and iOS devices can scan QR codes.

    As the QR codes were improved, they came with the ability to increase the digits in the code and also the ability to include more than one code. Unfortunately, the size of the code and the printing space also increased. Each QR code has a specific number of squares and dots representing pieces of information and encoded data.

    Can The Small Square Really Store Data?

    Data type QR codes can store up to 7,089 numeric characters or 2,953 alphanumeric characters. They use numbers, letters, punctuation, and symbols to communicate. They are read in two directions, from left to right and top to bottom. This readability makes QR codes able to hold a significant amount of data.

    QR codes are used for production and shipping, and transactions. Since 2000, QR codes can be used worldwide. QR codes are found on bills, at checkout counters, on newsletters, in movies and production videos, on a company web page, and as a products marketing tool.

    QR codes are used for storing URLs or other information and can be scanned by a smartphone. The alphanumeric string of the URL into a collection of squares. The phone’s camera recognizes the three-position markers that make up the QR code.

    Types of QR Codes

    Here are a few QR Codes that customers can scan with their android device or another mobile device.

    Static QR codes are useful when the information on the QR code doesn’t need to be changed, like in a one-time marketing campaign with a URL with a fixed destination. Static QR codes don’t expire, and the only way it would become unscannable is if it was physically damaged and the pattern on the QR code was altered.

    Dynamic QR codes allow you to change your information as often as you want, so engagement is for fresh new information.

    Micro QR codes are used on product packages. They are used to track packages through the code’s data information.

    iQR codes are rectangle-shaped and are a matrix-type 2D code that holds smaller and larger data amounts.

    As a business owner, you must determine when and how to create a QR code. There are QR code generators online. You can design your code and then download the QR code.

    Vulnerability of QR Codes

    QR codes are, by their nature, secure technology. The purpose is to direct the user to data encoded. The data can be in the form of a website URL, a PDF file, landing page, questionnaire, video or audio, and more.

    QR codes are not licensed, published as an open ISO standard, and a QR code can’t be trademarked on its own.

    There are some dangers with QR codes. An attacker can place malicious QR codes in public over a legitimate code. There are Utube videos showing how to spot a malicious QR code.

    The QR code’s URL can take you, the unsuspecting consumer, to a phishing website that tries to get you to provide your user name and passwords. The URL can take you to a legitimate website and trick the website into doing something harmful, like giving an attacker access to your information or account.

    Phishing is a fraudulent practice of sending emails posing as if the email was sent from a reputable company. The purpose of phishing is to bait the consumer into giving personal information, credit card numbers, and passwords.

    Phishing is accomplished through various tactics. Here are three examples.

    A Fake Invoice Scam

    This scam relies on fear and urgency. Pressure is placed to get the receiver to submit a payment for genuine goods or services.

    Google Docs Scam

    By presenting as if the sender is someone known to the receiver and asking that the receiver clicks on a link to view an attachment, photo, or document. The page the receiver goes to looks almost like the genuine Gmail login page. There is an option to grant access to your Google account, giving the attack everything they need to get whatever they want from your account.

    PayPal Scam

    There are millions of users with PayPal accounts. The attackers will try to link to the platform to access your bank account or credit card.

    Keep Your Company and Customers Safe When Scanning QR Codes

    • Make sure the QR code has not been tampered with.

    • Do not download an app from a QR code.

    • Use your phone’s app store for download.

    • Check the URL to ensure it is the intended site and looks authentic.

    • Do not download a QR code scanner app.

    • If in doubt, call the business directly by looking up a phone number from a trusted site not related to the QR code.

    • If you receive a message from a “friend,” call and ask the friend if they sent you something BEFORE you proceed.

    Customer Engagement
    Coupon QR code on smart phone

    QR Codes (Quick Response Code) and Marketing

    Take a minute and look around. Shoppers, walkers, visitors, patients, and just about everyone have a mobile phone and use their phones for everything. Devices are used more frequently because of better, faster, and more accessible technology, and it seems to be all about speed, information, and connection.

    Using QR codes for marketing is a growing practice. QR codes are read and understood by mobile devices. They quickly provide potential customers and consumers with information about your brand, product, and service. The data is at their fingertips and can be pulled up at their convenience.

    Customer Engagement
    Discount campaign banner

    Marketing Approaches Have Evolved

    Marketing has drastically changed over the past ten years. Television commercials, radio ads, and billboard signs all had their place in casing noise about different brands. Grandparents would sit in their living room and “let your fingers do the walking through the Yellow Pages.”

    This approach got people’s attention and brought in new customers. Local newspapers got consumer attention through full-page ads or listing in the classified section.

    Word of mouth spread in small towns, providing quality goods and services was discussed, and new customers visited to get what they needed or desired. Retail stores placed posters in their front windows to draw attention, and business cards were handed out and stored in business card Rolodex.

    Quaint as old marketing practices were they don’t meet the needs of today’s businesses and aren’t effective. For companies like pawn shops or small businesses, employing new approaches is necessary to thrive. A marketing strategy focuses on positioning your brand, creating automated marketing approaches to reach potential customers quickly, and establishing a great workplace, so customers’ experiences are positive.

    What Do Your Customers Respond To?

    Positioning

    Let’s begin with understanding your potential customer/audience. In today’s terms, this is your avatar. Knowing who you want to reach and how they can be reached based on characteristics, desires, wants, and input will derail your marketing attempts.

    By asking for consumer input, you will gain insight into their perspective. Branding is all about customers’ perception of what you have to offer and your business’s approach to getting the customer what they need and want.

    Can you define your brand, your product, and your services? Branding is about the message given to the ideal audience. Are you clear about what your company offers and why your brand is different from your competitors?

    Have you considered that your competition may be a nation or worldwide? With the internet and social media, potential customers have instant access to information about products and services 24 hours a day, seven days a week.

    This means that a potential customer knows everything, okay, just about everything, they need to know before visiting your store. Your avatar can read reviews, look at prices, view product pictures and come to their conclusion before they buy.

    They can’t experience your authenticity and your team’s approach to the customer’s experience. This is unique to your company. This image needs to be consistently delivered so customers remember you and when they think of your business, they are pleased.

    Digital marketing is any marketing effort that happens online. The astronomical increase in business websites and the number of people (nearly 90%) who say they go online to research a business before making a purchase or hiring a service company make effective digital marketing crucial to your business.

    Marketing
    Marketing Strategy

    Automated, Consistent Marketing Campaigns

    Each business will have an approach to marketing that works for it. A well-thought-out marketing strategy will be a mix of old marketing techniques coupled with digital marketing.

    Traditional Marketing Approaches to Complement Digital Marketing

    Flyers, mailers, posters, handouts, and newsletters have their place. Often the use of these can help engage customers like a flyer with a dynamic QR code so the customer can get a discount on their next visit.

    TV and radio ads are pricey. They reach listeners but need to be balanced, so the listener doesn’t hear the ad as noise, ultimately tuning it out.

    Online ads are available through Google and other platforms like Facebook. Business owners can pay for clicks and advertise a unique event, sale, or reason to engage.

    An optimized website, meaning it loads quickly, has relevant content, and has buttons and ways to engage with the person searching the web page, will bring in consumers.

    Engagement with a customer starts with building trust with the customer. Customers want to be involved with the business they choose to use for products and services, and they want to know the company and know that when they take action, the business will respond.

    Things like take action buttons, chat boxes, dynamic QR codes, and forms help with engagement.

    Social media marketing is a way to get the word out about your customer. Instagram, Facebook, and Twitter reach millions of people. Getting your avatar to engage by stories, pictures, videos, or whatever other social media marking you are doing as part of your marketing strategy will generate leads.

    Email marketing campaigns help with building leads. Including a QR code you made through a QR code generator to create QR codes is a great way to generate interest. QR codes work if they offer a discount or an Opt-in type action.

    Opt-in lists are easy to maintain with an automated marketing program like Pawn Leads. When potential customer scans a QR code with their camera app, they are instructed to go to your webpage, which will help them through the process of becoming a part of an exclusive list. The list comprises consumers interested in a specific product like gold or luxury watches.

    Niche List

    Automated Marketing Systems Like Pawn Leads

    Pawn Leads is a Customer Communication System and a full-service marketing solution for small businesses and pawnbrokers. Part of the system is an automated CRM (Customer Relation Management) solution that gathers information on potential customers; your avatar. It saves the information in a database so the data can be used for email campaigns, automated text messaging, auto text missed calls, record calls, and webpage builds.

    Email campaigns and text messages are designed and sent to your customers with QR codes if you desire. Pawn Leads works with SEO (Search Engine Optimization), press releases, and blogs. The company provides individualized flyer and add management as well as training.

    QR codes promote interaction and “hook” potential customers. Direct customers to a landing page/website. The team of Pawn Leads will help you generate quick response codes and how to use the codes to lead customers to your company’s landing page/website.

    For more information, contact www.pawnleads2.tempurl.host

  • Sam’s Secret Guide to Bullion Authentication for Pawn Shops

    Sam’s Secret Guide to Bullion Authentication for Pawn Shops

    I put this guide together for Pawn Brokers, as the community keeps growing their skills. In my 3 stores, we have become very skilled with buying, selling and trading Gold, Silver, and other precious metals. This has grown to the point, where I’m not a supplier for other Pawn Shops across the country. 

    There are some simple things we can do first to determine if a Coin, Round, Bar is fake. 

    The PDF Guide on Bullion Testing

    In the PDF guide I (Samuel Reading from Idaho Pawn & Gold, also the cofounder of Pawn Leads) put together, you will find the answers to testing and authenticating Gold and Silver Bullion, Coins, Rounds, and Bars. Not one device will tell you the answer. A combination of a DUX+C, also known as Density, Ultra sound, Xray, and Conducivity is needed to be sure. 

     

    Metals have different characteristics, and while some are the same or very close to other metals, some are far different.

     

    If you liked the guide, do me a favor and drop a Google Review at our newest Bullion Exchange Store!

    – Link here -> https://search.google.com/local/writereview?placeid=ChIJcztIacBTrlQRsttFeKVLwsk

    What are the main differences in Gold, Silver, Tungsten, Copper?

     

    Gold has similar density as tungsten, therefor a Gold Platted Tungsten Coin will feel, weigh, and measure almost exactly the same as a real Gold Coin. 

    Silver has similar conductivity and resistivity as copper, therefor it will test similar on a device like a Sigma which uses resistivity (I believe) but be far different in size/weight. 1 Troy Ounce of Silver if measured in millimeters will equal 2,964.7 cubic mm (volume). Basically you can measure the width, height and depth and multiple them together. For a round or coin like an American Eagle, it is 1 troy ounce, 40.6mm around (radius: 20.3mm) and 2.98mm thick. *you can use something like this calculator to help: https://www.calculator.net/ 

    Download my Secret Easy To Use Guide/Cheat Sheet, to have confidence in buying/testing your Bullion, Gold, Silver, Rounds, Coins and Bars. 

  • Searching, Looking, Finding

    Searching, Looking, Finding

    How do search engines work?

    Searching

    Here I sit staring at the bright screen on my laptop, or maybe you have a computer, tablet, or mobile phone and do the same so you can relate. It doesn’t matter if it is late at night, first thing in the morning, or on my lunch break., I find myself searching the world wide web for information each day.

    It seems I have a screaming need to know why a bird tweets, what holds clouds in the sky, are raindrops honestly drop shaped, or what the best CRM system is for my business. What are you searching for? Do you find particular search engines work better than others?

    I type in the search query; that’s the search bar in the middle of the screen., “How many months does it take to get into shape?” I am just finding out information for no reason, just to pass the time. An entry into the search bar is a question, and when I ask the question, I get back both paid and organic results. The first few have an “ad” in front of them, and the others don’t. I wish I could click one of the sites and just be in shape, but that wasn’t an option in the search results.

    I realize that the “Ad” stands for paid ads and the other results are organic search results, and the sites were all relevant websites.

    Paid results are the ads at the top of the page, and they have an “Ad” in front of them. Organic search results are free listings in Google Search, and these got to the top of the page because the result is seen as relevant to my search terms.

    Yellow ripped background with question mark visible through rip

    Search Queries

    Different search queries help search engines discover the answer to questions.

    1. Navigational: When a search request is entered, I am looking for a specific website. These are known as “Go” search queries to “go” to a particular website.

    2. Transactional: This happens when a search intends to purchase a specific thing or service or complete a transaction. An example would be if I were looking for an exact brand and product name like Gucci. Or maybe I would include that terms like to buy, order, or purchase.

    3. Informational: This happens when I want to learn how to, what if, or any other information-driven request.

    Based on my search question, I am looking for results from an information-driven request.

    Paid Search Results

    I got to thinking, are paid search results better or worse than organic search results, or is there a difference? When I see a search result with the word “Ad” in front of it, this means a company has paid to have its page show up at the front of the list. Each time a searcher clicks on their webpage, the company pays a fee.

    This is done through the company using Google Ads search campaigns and other paid ad marketing companies. Does this mean the company is not ranking, so it just bought space?

    What it means is the company determined that they needed to do more to get their website ranked higher. Hence, they decided to pay for ads put together with specific keywords to have more of a chance of being discovered because their ads are at the top of the ranking page. The search engines discover the keywords and determine their website as being relevant.

    This reminds me of when I was in school or waiting in line to get into a concert; being at the front of the line or the top of the search results on a search results page is good.

    According to Search Engine Journal, 25% of people click the first organic Google search result, which falls to 2.5% if the page ranks in the tenth position. Being on the top of the list, first in line, pays off for companies.

    Businesses will pay Google Ads to help them rank in the first few search results. According to Search Engine Land, Google makes $100M per day from Google Ads, approximately 91% of Google’s revenue. Oh my!

    Organic Search Results

    Organic Search Results

    Organic search results aren’t affected by a business paying for search results, and organic searches don’t rank businesses due to the quality of their service or product. These results are the algorithms that find high-value keywords and phrases to determine if the content quality is relevant to the searcher’s inquiry.

    Some companies have spent a great deal of time and money to fine-tune their search engine optimization (SEO) so that their website, pages, and content all use and have discoverable pages due to the keywords being used.

    This means there are methods used to help businesses obtain a high ranking on search engine result pages by using words or phrases used to search. If I ask about exercise, the keyword exercise needs to be used on the website to show search engines the website can answer my question.

    When websites rank high, they are significantly more likely to be clicked on. The longer I spend on a website, the higher the chance I will either buy something or turn into a longer-term customer.

    Images, videos, a blog post page, and frequently asked questions that all include keywords are all ranking factors and help with search engine results.

    What kind of search engines are there?

    • Google: Google search engine is one of the most popular search engines and is a product Google has to offer. Google is always searching to evolve and improve its algorithm to provide the “answers” to the questions asked. By constantly reviewing and improving the search engine algorithm, Goggle can give the best results to the end-user.

    • Bing: Launched in 2009, Microsoft developed Bing as the answer to Google. Bing is the default Microsoft web browser, and as Google’s Competitor, Microsoft is always in the process of making it better. Bing provides a way to search for images and web and video search.

    • As a competitor to Bing, Net Market Share reports that Yahoo has a 7.68 percent market share. Yahoo takes the lead as a free email provider.

    • Baidu: Founded by Eric Xu in 2000, this is China’s most used search engine. It has seventy to eighty percent of China’s online search market share. Focused on delivering search engine results for websites, audio files, and images, it provides maps, news, and cloud storage.

    • AOL: Once a leader in the search engine market share, AOL now has .59 percent of the market. Starting back in 1983 as Control Video Corporation, it was renamed in 1991 to AOL. They have advertising, mail, and the APOL platform. As a part of branding, I smile when I recall, “You’ve got mail,” and it is seared in my memory and associated with thinking of AOL.

    What is the best search engine fit? What is the best fit for each device and location I search from? Which search engine gives me the best results? The list above is not the only search engine; other search engines work. These search engines seem to be the most popular. The key for any search engine is to provide relevant results for my inquiry.

    Web Crawling Image

    How do search engines provide relevant results?

    An engine converts power into motion. Search engines are powerful moving crawlers called bots or spiders that move throughout the internet, discovering pages and new information on pages. The results pages have relevant results that answer the questions searchers have.

    Search Engine Crawlers (Web Crawlers)

    Search engine crawlers discover URLs and webpages and then categorize each one after reviewing them. Part of the process is to find hyperlinks to other web pages, and then those pages are added to the list for the crawlers to check. A crawler determines the importance of each webpage it reviews.

    Each crawler has its unique identifier. Google crawlers examine and review the internet every three days to four weeks. An algorithm is a program that uses different factors to decide where a website ranks in relation to the other websites in the search.

    Search engine crawlers are the first stage to finding out what pages exist on the world wide web.

    Search Engine Spiders

    A search engine spider is a type of bot that reviews and travels from website to website across the internet to determine its relevance. It travels by way of links. It is assumed that the more relevant a web page is because it is trustworthy and has authority, the more links it will have pointing to it.

    Search engine spiders are similar to search engine crawlers, and a crawler is sometimes called a spider bot or spider. The names are symphonious, and browse the web for web indexing.

    Search engines send out web crawlers and spiders to review website content quality.

    Search Engine Indexing

    Indexing (Search Indexes)

    Indexing is the process of ordering. Crawlers will search the web and gather keywords, metadata, and other related information to determine what order to rank content. Websites indexed higher will have more navigable, findable, and relevant content.

    The whole purpose of search engines is to answer the questions asked.

    Depending on the relevant pages a website has, the more likely the placement in the search results will be higher.

    Search Index is a record of all web pages on the world wide web, organizing them to allow association between keyword terms and page content quality.

    I think of indexing as the index in a good research book. Instead of reading the whole book for a piece of information I am looking for to complement my research study, I can go to the index and locate the page where the data is contained.

    Search engine indexed pages are similar. Indexing allows me to find content faster by looking for specific terms (keywords) or phrases. It would be nearly impossible to find the information I am searching for if I had to wade through nonindexed information.

    The Google index is an extensive database where information is stored. Based on the user query, Google indexing helps determine how relevant content, text images, and video files are to answer a user query accurately. By using the exact words, the user used google algorithms to determine the search intent so it can determine if the indexed web pages gathered in the huge database have the relevant information to provide answers.

    Finding the most relevant information takes the rhythm of crawling, indexing, and ranking a web page.

    top view image of loading bar with colorful wooden

    Page Speed

    All the pages on a web page need to have good page speed, and nothing is more frustrating than watching “glue dry.” Slow page speed will directly affect the ranking of web pages, and page speed is a factor in understanding how search engines index pages.

    The bounce rate is reduced when a web page loads quickly. I know I don’t want to wait around for images and relevant content to load if I am in a hurry. I am sure most people rely on the indexing process to make sure the top-ranking sites load quickly.

    Google and other search engines have page speed algorithms that check for page speed, and slower loading pages will rank lower on search rankings.

    Bounce Rate

    Bounce rate is the number of users who only spend a small amount of time on one page and then leave it on a different website. They don’t have the time to wait on a page’s load speed.

    Page speed or the time it takes to load is a huge factor that impacts the search experience. Bounce rate is also affected by ad-heavy pages, call-to-action-buttons, external links, and a confusing structure.

    Another factor for search ranking is that the longer a user is on a web page looking around, the more relevant the web page is, according to search engine algorithms. The higher the web page will rank on the search engine results page.

    Search Engine Results

    Each search engine will provide different results. The algorithms used in each search engine provider determine how the search engine behaves. No search engine guarantees that I will get results on the ranking pages if I am a business owner.

    I had been searching for ways to get into shape. Now I was thinking about how I might get my business page to rank. I had heard that site owners have to work at improving search engine optimization (SEO), using effective keywords,

    What about the keywords and keyword phrases I have used? Maybe as one of the many website owners out there on the worldwide web, I had simply missed the boat on how to get better at discovered pages, understanding how search engines work, ranking web pages I thought would just rank on their own, and when to and not to add new pages.

    I hadn’t considered SEO or blog post material, or site speed. I knew people could set their language, filter out not such excellent results like explicit materials, and how my search history would bring up similar search results. Still, I hadn’t thought about how I could work on my business website to improve search engine rankings, and if I am ranking low, how to help search engines find me. I could hope and dream I would just appear in a future customer’s past search history, but this probably wasn’t the best marketing solution.

    I focused on marketing companies for pawn shops and small businesses as part of my late-night searches. In the top few search engines results, I clicked on Pawn Leads.

    Pawn Leads Logo

    Pawn Leads

    Pawn Leads is a full-service marketing solution that provides two-way texting, email campaigns, web chat replies, Google and Facebook Ads, and SEO. I noticed that the company offers a free 7-day trial. I wasn’t too interested in some of the products right now, but I was intrigued by the optimization of search engines.

    I knew that my website didn’t have an effective crawling, indexing, and ranking rhythm mainly because I hadn’t given much thought to my search engine ranking and the ranking factors I could improve to ensure Google discovers my business.

    I knew that search engines decide what is relevant content and what isn’t, and this is built on search engine algorithms, but I didn’t even know where to start to find keywords and keyword phrases that would perk the attention of the search engines. Frankly, I didn’t have the time either.

    I talked with Jordan T. at Pawn Leads. He is Pawn Leads SEO Manager, and he was a delight to talk to. He shared with me about how to optimize website speed, how to have important pages like landing pages to drive users so their questions are answered and how to keep users on pages for a more extended period so that google and the other search engines see these important pages as trustworthy and relevant.

    Jordan explained that part of the SEO service includes a blog post written weekly, bi-weekly, or more often to help with page relevance. He explained recently that one of the blogs written was the blog A Silver-Haired Blogger Answers How Do I Write Blog Posts? which might help me write my blogs. Oh no, I didn’t want to write a blog.

    As part of the blogs, Jordan said images are labeled with “rich text” and keywords to help with the indexing process. He added he could help with links pointing to my pages and how not all backlinks are created equal. Jordan explained he could help with pages from my website that were previously in google’s index but are no longer showing up in the index again.

    When I looked at the different information on the Pawn Leads site, I read about snippets and Google Ads on the same site. Impressed with the monthly feedback I can get to show that what I am doing is working was a win for me. I wanted to understand the details of my search engine results page and how I could improve my rankings as a website owner.

    I was sold! Pawn Leads will help me with how Google discovers me and how Jordan’s knowledge of “how to do search engines work” will take me to the next level as I grow my business.

  • Technologies in Marketing – Let’s Create a “Buzz!”

    Technologies in Marketing – Let’s Create a “Buzz!”

    Technologies in Marketing – Let’s Create a “Buzz!”

    Marketing efforts in today’s business environment, you can not ignore “noise” and how technology can help you either create unpleasant noise or a pleasant “buzz.” Social media marketing, virtual technology, digital marketing, automatic marketing systems, content marketing, email marketing, and social media marketing make sense. How you balance these tools to attract potential customers or leads is increasingly essential if your business grows.

    Noise versus Buzz – It’s all in the Jingle

    We can’t ignore the noise, and it can be unpleasant like a racket or considered unpleasant, loud, or disruptive. There is no distinction between noise and the desired sound from a physics standpoint.

    In technology trends today, marketing noise is used to create a “buzz.”

    A “buzz” are strategies that make beneficial marketing noise like advertising, promotions, “opt-in” options, and something consumers can do that will help them identify your product brand and recall your business when they need what you have to sell.

    Remember the Oscar Mayer jingle? “I wish I were an Oscar Mayer Weiner; that is what I’d truly love to be an Oscar Mayer wiener. ‘Cause if I were an Oscar Mayer wiener, everyone would be in love with me. Oh, I’d love to be an Oscar Mayer wiener.

    The jingle created a “buzz,” and everyone recognized the tune, the lyrics, and the brand. In today’s technology world, there are new opportunities for companies to use lead generation, digital marketing, social media marketing, and other efforts to make their company and products stand out when consumers use search engines to find what they are looking for.

    Consumers are nationwide and worldwide because of the worldwide web, and new technologies make this possible! As a business, you have the globe as your consumer base.

    Understanding technology trends and how to use the tools is essential if companies maximize their social media presence through various social media platforms and use automatic marketing tools to advance their business.

    Consumer engagement is the key, and using technology effectively is the door that will build trust and draw new customers in.

    What is a Business Marketing Eco-System?

    Ecosystem marketing is defined as the process of positioning your business ideas so that your business gains visibility, engages prospects and turns them into qualified leads, and captures consumer attention through “buzz” so that new customers turn into long-term customers.

    Most businesses are chasing the shiny new technology system that will do it all and help their business succeed by creating a competitive edge. Still, if you don’t understand the basics of your business marketing ecosystem, the shiny new technologies add nothing to your customer engagement and eventual financial success.

    From start to finish, marketing ecosystems identify potential consumers, establish branding, and get potential customers involved through the action like lead magnets to become qualified leads. It is a purposeful interaction of digital strategies.

    Ecosystem strategy considers the characteristics of the population it markets to, the avitar, and deliberate, dynamic intent and action, so these consumers engage as active participants.

    Knowing your customers’ characteristics, intent, and overall consumer behavior is the first step to successful marketing efforts.

    Ecosystems focus on lead generation and encouraging leads to engage with the company, so they want to be long-term customers. These strategies are part of the marketing tools used to create “noise” and get noticed. Customers want to be a part of a business; they want to connect, and consumer engagement does this.

    To begin with, your website is the backbone of the rest of your digital marketing strategies.

    It is where consumers will land when your advertising and marketing messages draw them in. Predictive analytics will gather data and allow you to understand the nuances about your customers leading to an increase in customer acquisition. Big data allows businesses to understand more about their customers, ultimately leading to more customer acquisition.

    Consumer experience is essential.

    Most customers expect to be treated with respect in a timely fashion. Marketing strategy needs to make the customer’s interaction with your business great. This can be done by personalized text messages, email campaigns, smart assistants, and ai powered chatbots.

    Prospective customers need a place to experience your brand. Having a responsive website with landing pages and quick access will help. Years ago, having a webpage, email messages, and text messages wasn’t a thing. Today there is a part of our marketing ecosystem.

    A Well Thought Out Automated Ecosystem Saves Time and Money

    As a business owner, you must understand time per task within your marketing ecosystem. How would an average business owner have time to send out individual text messages or emails? They wouldn’t. Knowing what brands of automatic marketing platforms are available will help you decide how these services and apps can save you time.

    Marketers know that time is money, and creating an effective “buzz” that brings new leads takes time. You are no longer in a technological world where you can sit back and depend on word of mouth on the street to carry your message out to the world.

    A digital strategy is crucial!

    When you build your marketing strategy, consider starting with predictive analytics and how to use big data and data analytics to make data-driven decisions along the way. By watching the trends found in the charts and numbers, you will understand how to adjust your efforts.

    pawn leads crm

    Pawn Leads Automated CRM

    Chose an automatic marketing tool that saves you time. There are several options available. As an owner of a pawnshop, you can turn to using Pawn Leads as a marketing automation tool.

    Sam Reading and co-founder Lex Case are both small business owners. They are family men who want their customer experience to be the best and have time for their commitments.

    Sam owns two pawn shops, so he has designed Pawn Leads with pawnshops’ success in mind. From lead generation, website builds, landing pages, SEO, content marketing and branding content, email marketing, automatic text messaging, ai powered chatbots, lead magnets, opt-in programs, and data analytics, Pawn Leads knows and understands what works with pawnshops.

    Sam, Lex, and the Pawn Leads team provide services to other small businesses looking to expand their opportunities. The long-term goal for Pawn Leads is to be a global leader in pawnshop marketing strategies through the use of automation. I

    f you can save 30 minutes of your day by simply implementing new technologies in your work routine, you do online marketing correctly. Including mobile marketing strategies as a tool is also wise. A significant component of viral communication is the message, and Pawn Leads understands how to do this for pawnshops.

    The trade-offs for using an automatic tool like Pawn Leads are it saves time and money, engages clients nationwide, and has tools and 24-hour availability through artificial intelligence.

    Pawnshop consumers are bombarded with brands and products on their social media channels like Facebook and Instagram, Google searches, webpages, TV screens, phone apps, and more.

    Good marketing technology understands the touchpoint when a potential consumer converts to a paying customer and achieves this efficiently by creating a “buzz” and not just noise.

    Pawnshops don’t necessarily pay marketers to help them achieve their business goals. Owners are busy running their businesses. Having a dedicated automated marketing platform like Pawn Leads will help pawnshop owners seize at any moment an opportunity to convert a potential consumer into a long-term customer through the use of technology.

    For example, a future customer who lives out of state goes out on the internet and finds your web page through their search engines at 2 am. Your webpage is well done and grabs people’s interest. They are looking for a diamond ring at an affordable price.

    The ai powered chatbots on your pages catch their attention and ask if they have questions. They say they like this one particular ring and need more information. The chatbot reaches back out to them and engages them.

    Engaging Clients While You Sleep

    You, as the pawnshop owner, are home asleep in bed. The artificial intelligence asks them to fill out a contact form with their information and contact number. This engages the customer in a meaningful activity.

    The form is a lead magnet, and by filling out the form, they can save 10% on their purchase. This exchange is done when the consumer engagement is more likely when they are most likely triggered by emotion.

    Contact Form as a Lead Magnet Your Digital Marketing

    The customer is happy to do so, and this contact information is automatically stored in the nurturing database list. You are still sleeping. The customer comes into the store the next day with a good idea of what ring they want to see and try on.

    Your trained and dedicated staff have already checked any new contact information that came in the day prior, greeted the customer by name, and delighted. The team also knows what ring they want to see and took the time to clean it up and set it aside.

    The customer experience is exceptional, and in the potential buyer’s mind, this won’t be forgotten. They are well on their way to becoming a loyal customer who will remember your brand above most brands.

    They try on the ring and admire it under the light. You let them know how pretty it is and point out the unique qualities of the piece. As part of the services provided by the pawnshop, your team explains they will receive a text asking to score the service they receive, and the text will give them the option to opt-out at anytime.

    Automated Text Campaigns

    The team explains that in the future, they will also receive notice of other sales, programs, and incentives that may save them money in the future.

    These campaigns are set up through Pawn Leads and are personal and unique to your pawnshop. Pawn Leads has several templates to choose from that can be altered to meet each pawnshop’s needs.

    The satisfied client leaves the store admiring their new ring. About a half-hour later, they receive a text thanking them for visiting the store and asking them to fill out a short survey. The client looks down at their newly purchased diamond ring and smiles, thinking that the business sure had honest and respectful service.

    This same customer receives a text about an upcoming sale two weeks later. The client remembers how well they were treated, and the interaction they experienced, and they return to the store to see what other treasures they can’t live without.

    The process built by the digital marketers at Pawn Leads, with pawn shops in mind, plants the image of the pawnshops brand in the consumers’ minds in a positive and meaningful way.

    This process was done through Pawn Leads with no effort on the sales team’s or owners’ part because it was automated.

    The consumer searched, found your shop, engaged, came in, bought your product, left please, provided information as part of the customer relationship management (CRM) offered through Pawn Leads, and will now have engagements and “buzz” that will turn them into a long term client.

    Marketers know that the process used in technologies in marketing through customer relationship management platforms must build trust in the consumers it reaches. Marketers know that consumers will remember businesses if the initial and continued “buzz” they receive is wanted “buzz” through opt-in programs, notices, friendly email and text messages, and good honest customer service.

    Pawn Leads CRM marketers on the team know that knowing and understanding performance marketing, trends, social media marketing, youtube videos, data analytics, how to use artificial intelligence to engage, and how to plant lead magnets for action add up so consumer acquisition and loyalty.

    Pawnshops and other businesses are learning how, during the past year, customer relationship management (CRM) has been a considerable part of marketing strategies and an effective ecosystem. In 2021, according to the latest CMO Survey, 56% of businesses were changing their go-to-businesses models to capitalize on digital opportunities. Traditional marketing is taking a backseat, with brands relying more than ever on their digital strategies; in 2021, 4.66 billion people will use digital channels as part of daily life, creating a vast potential customer base.

    Pawn Leads CRM and its team of digital marketers are available to assist your pawnshop in jumping to the next level by creating a “buzz” through the time savings marketing efforts found in the automated marketing platform.