Pawn Leads Blog

Category: Keywords

  • A Guide to WordPress Website Build for Pawn Shops

    A Guide to WordPress Website Build for Pawn Shops

    In today’s fast-paced and highly competitive business landscape, having an online presence is crucial for any business to stay relevant and thrive. Pawn shops are no exception to this rule, and having a well-designed and functional website can make all the difference in attracting and retaining customers.

    WordPress is one of the most popular website building platforms available today, offering a user-friendly interface and a wide range of customization options. With its flexibility, ease of use, and powerful features, WordPress has become a preferred choice for businesses of all sizes and industries.

    In this guide, we will provide you with a comprehensive step-by-step approach to building a WordPress website for your pawn shop. We will cover everything from keyword research and choosing a domain name to selecting a web hosting provider, installing WordPress, customizing your website, optimizing it for SEO, and promoting it to your target audience.

    With this guide, you can create a website that not only engages your customers, but also showcases your unique offerings, building your brand and improving your online presence. So, let’s get started and take your pawn shop business to the next level with a stunning WordPress website!

    keywords

    Keyword Research

    Before starting the website build, it’s essential to conduct keyword research. Keyword research involves identifying the terms people use to search for pawn shops in search engines. This research will enable you to optimize your website for search engines and attract more customers to your site.

    Some relevant keywords for pawn shops include “pawn shop near me,” “sell my items,” “pawn my items,” “pawn loan,” “jewelry,” and “electronics.” Use these keywords throughout your website in your page titles, headings, and content.

    Choose a Domain Name

    The domain name is your website’s address on the internet, and it should be easy to remember and relevant to your pawn shop. Consider using your pawn shop name or a variation of it as your domain name. You can register your domain name through WordPress or a domain registrar like GoDaddy.

    Select a Web Hosting Provider

    A web hosting provider is a service that stores your website files and makes them available on the internet. WordPress offers its own hosting service, but you can also use other providers like Bluehost or HostGator. Consider the provider’s uptime, customer service, and pricing when selecting a hosting provider.

    Wordpress Website

    Install WordPress

    Once you have a domain name and a web hosting provider, you can install WordPress. Most web hosting providers have a one-click installation option for WordPress. Follow the provider’s instructions to install WordPress on your website.

    Choose a Theme

    The theme is the design template for your website, and it determines the layout, colors, and fonts. WordPress offers a range of free and paid themes, and you can also purchase themes from third-party developers. Choose a theme that aligns with your pawn shop’s brand and aesthetics. Consider the theme’s responsiveness, customization options, and support when selecting a theme.

    Install Plugins

    Plugins are additional software that adds features and functionality to your website. WordPress offers a range of free and paid plugins, and you can also purchase plugins from third-party developers. Some essential plugins for a pawn shop website include:

    • Yoast SEO: a plugin that optimizes your website for search engines
    • Contact Form 7: a plugin that creates a contact form for your customers to reach out to you
    • WooCommerce: a plugin that adds an e-commerce store to your website
    • WPForms: a plugin that creates custom forms for your website

    Customize Your Website

    Once you have installed your theme and plugins, you can start customizing your website. Add your pawn shop logo, photos of your store, and descriptions of your services. Create pages for your pawn shop’s services, about us, and contact information. Ensure your website is mobile-friendly, and the content is easy to read and understand.

    Optimize Your Website for SEO

    SEO stands for search engine optimization, and it’s the practice of improving your website’s visibility in search engine results pages. To optimize your website for SEO, ensure your website is mobile-friendly, has relevant keywords, and high-quality content. Use descriptive page titles and headings, and optimize your images by adding alt tags.

    Promote Your Website

    Once you have built your website, it’s essential to promote it to attract customers. Promote your website through social media platforms like Facebook and Instagram. Consider running ads on Google or Facebook to reach a broader audience. Encourage your customers to leave reviews on your website or other review sites like Yelp or Google My Business.

    SEO Organic Traffic

    In today’s digital age, having a well-designed and functional website is essential for any business, including pawn shops. With the growing competition in the pawn industry, it’s crucial to have a website that stands out and appeals to potential customers. Building a WordPress website for your pawn shop is an effective way to achieve this.

    Throughout this guide, we have outlined the crucial steps involved in building a WordPress website for your pawn shop. From keyword research to optimizing your website for search engines and promoting your website, each step plays a critical role in creating a successful online presence for your business.

    By following these steps, you can create a WordPress website that engages your customers, showcases your pawn shop’s unique offerings, and ultimately, helps you increase your revenue. With the right theme, plugins, and content, your website can become a valuable marketing tool for your business, attracting more customers and building your brand.

    Building a WordPress website for your pawn shop may seem daunting at first, but with the right tools and guidance, it’s a manageable and rewarding process. Don’t let your business fall behind in the digital age. Start building your WordPress website today, and take advantage of the endless possibilities of the online world!

     

    Pawn Leads Logo

    You’ve read this simple guide and looked at the possibility of creating a well designed website for your pawn shop. 

    By following the steps, you can create a WordPress website that engages your customers, showcases your pawn shop’s unique offerings, and ultimately, helps you increase your revenue. Well, at least you hope so, but the whole idea of creating your own website is simply too much.

    Like Sam Reading, co-owner of Pawn Leads, LLC, would say “no problem, we can help.” Pawn Leads is a full service marketing solution for pawn shops and small businesses, and building websites is their expertise. Not only can they use WordPress to build websites, they also build websites that bring more traffic and more profit. 

    Pawn Leads is a Customer Communication System. It provides a full Marketing Solution for Pawn Brokers like you, who are too busy to sit down for a bite to eat, let alone follow up with every potential opportunity that comes through your doors.

    All communications from your customers are tracked in one convenient place, so you don’t risk losing that Post-It with notes. Custom automated follow-up text, email, web chat replies. Get phone call feedback to help close more deals. Integrated Marketing Solutions like Google and FB Ads.

    Contact them today for your marking needs. 

     

  • Do Google Adwords, Landing Pages, and Keywords Work?

    Do Google Adwords, Landing Pages, and Keywords Work?

    Do Google Adwords, Landing Pages, and Keywords Work?

    Google AdWords, an advertising platform, allows advertisers to display their ads on Google’s search engine results page. The search engine results page is the page that shows up when a searcher asks a question in their search bar. The goal is to work to show your business in the first three results on the results page.

    Making sure your business shows up in the first few listings is key to marketing success. Being in the top results increases the number of visitors your website will receive. Website traffic converts into potential paying customers, and that is what all businesses want.

    SEO

    SEO Best Practices

    By implementing SEO best practices, your business can outrank your competitors. SEO best practices include effective titles and headings, strong meta descriptions, optimizing all images, including internal links, optimizing page speed, using navigation and sitemaps, and making sure your webpage is user-friendly.

    Google Adwords

    Google Adwords is a pay-per-click online advertising platform. It uses keywords that target your audience. Keyword research is essential when creating Google Ads. You will only pay if your ad is clicked on. Google ads work!

    When users search a keyword, they get the results of their query on a search engine results page. When done right, your leads and sales will increase. Results can include paid ad that includes a targeted keyword meant to connect with the target audience.

    You may want to make a list of keywords that are relevant keywords to your business. Then you can place your ads in the search results by bidding on the keywords. If the competition is high for the relevant keywords, your cost per click may be too high to bid. Potential customers associate certain keywords and phrases with your business.

    Refining the keywords based on search terms you get, you can exclude negative keywords. Negative keywords are a list of keywords you don’t want to rank for on the search results page. Negative keywords indicate what your business’ products and services are not. They are typically semi-related to what you offer. The list will build over time, allowing you to filter out irrelevant words.

    Google AdWord marketplaces work like an auction where people bid for clicks. Google considers the quality score to ensure that the people clicking on the ads have the best possible experience. Google determines how your ad should rank, and the higher your quality score, the better your ads should rank. A lower quality score, the fewer people see your ad. Businesses can bid on a wide variety of search terms in the US and Canada. When you are bidding on keywords, what you actually pay for is search terms.

    Digital Marketing

    Landing Pages

    The quality of a landing page is the quality of the customer’s experience while on the landing page. The easier it is for customers to find their way around the landing page and to the checking out the page, the more likely they are to make a purchase.

    Components of Successful Landing Pages

    1. Compelling headline

    A headline is the first thing a person searching sees. Writing a compelling headline keeps visitors on the page and keeps them from bouncing as soon as they visit.

    • State the answer to the “how”

    • Ask a question and present the answer

    • Use humor when it is appropriate, so searchers remember your page

    • Provide value. Why should the searcher pick your product over someone else’s?

    Clarity

    A characteristic of a successful landing page is clarity. Get right to the point. Take time to explain your services or product, so there are no questions about what is being offered. People visit and stay on pages that answer their questions effectively.

    Relevancy

    Whatever your message is when a visitor finds your page, make it worth their while.

    Empathy

    People who search the internet are doing so to find answers. Be empathetic and imagine what the visitor is looking for and what answers they need. Present a solution to their problem.

    Smart Campaigns

    When you decide to start your Google Ads journey, smart campaigns help. The campaigns tailor the innovation and advertising technology that Google is known for to help business owners. Smart campaigns find the best targeting for your ads, so you get the best results.

    Smart campaigns highlight the selling points of your product and services and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers. Each campaign uses keywords that reach the target audience.

    The difference between Google ads and a smart campaign is that Google Ads track leads and have a few goal types.

    Smart campaigns have limited goals and a few presets that may or may not work for your business. Smart campaigns are three times better than traditional campaigns and get ads in front of the target audience.

    Conversion Tracking

    Conversion tracking allows you to track sales or other activities on your website or calls from your ads. The tracking tells you as a business owner exactly how many customers or leads you’ve acquired from your ad campaigns. This helps you understand your return on investment (ROI).

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    Image Ads

    A picture or image draws people’s attention away from the content on the webpage to the image. An image ad includes images that feature information about the product or services you offer. When the visitor clicks anywhere on your ad, they will be taken to your webpage.

    Good image ads use high quality images, show your brand or logo, may have a text overlay, show how people engage with your product or service, and have a focused message.

    The key to image ads that promote your products and services is that they need relevant. The need to resonate with your viewer. Irrelevant ads waste time and money, and visitors may get annoyed with them. and money.

    marketing

    Know Your Business Goals

    What goals do you have for your marketing efforts during the next quarter? Do you want to generate more phone calls, and app downloads, attract more leads to your website, or have more foot traffic in your store?

    Knowing and understanding what you want before building your Google Ads will help you fine-tune your ads automatically to focus on the outcomes you care about.

    Niche List

    Pawn Leads, LLC

    Pawn Leads is a full-service integrated marketing solution. The company is a Customer Communication System and provides a full marketing solution for pawn shops.

    All communications from your customers are tracked in one convenient place, so you don’t risk losing that contact, and covert leads to paying customers. Using automated follow-up text, email, webchat replies, Google Ads, and Facebook Ads, your business will be in the top search results.

    Pawn Leads has experts who will set up and run paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, they specialize in negative keywords, cost bid adjustments, and ads that convert into profit.

    Unlike other ad companies, they are constantly refining and adjusting to increase performance and reduce ad spend. The experts work with you, the business owner, to determine the maximum bid you want to spend and work to create an actual ad that meets that budget. The team understands specific keywords, relevant keywords, AdWord campaigns, running multiple ads, how to set up shopping ads, how to use advanced bidding strategy to get what you need, ad placement, banner ads, google analytics, and video ads so you get your business ranking on the top.

    They also will look through your web page and make suggestions about landing page improvements and how to improve how you look to internet users.

    From custom website builds to mobile ad-ons, they are here to help build your Pawn Shop Website. If you bring the content, and they are building the page they will work with you on cost and implementation.

    They offer custom solutions for all your business needs, including SEO, software, integrations, and more.

  • How to Grow Your Business

    How to Grow Your Business

    For a successful business, the business owner must take steps to analyze, plan, and evaluate “next steps.” There are key strategies small business owners can implement to grow. There isn’t a one-size-fits-all business strategy, but there are things that can be done.

    Pawn Leads is an automated customer service platform that helps pawn shops and small businesses with marketing, automated response tools, promoting customer nurturing for target populations, and increasing business. Pawn Leads offers an approach that focuses on three angles to grow a business without hiring additional employees.

    Customers

    There are only 3 ways to grow a business:

    1. Get new customers.

    2. Increase the transaction frequency (get them to buy/sell more often)

    3. Increase the size of the transactions (get them to buy/sell higher value items)

    Organic Search Traffic

    Get New Customers

    An Automated System

    All businesses have a target population. The target population is the potential consumers that want, need, or are curious about a business and their products.

    The key to defining a target population is to know the demographics who will use your products or services.

    Once defined, this population can be the focus of your sales team regular follow ups. The challenge is most sales teams are busy doing the day-to-day tasks of offering existing customers great customer service, pricing products, and proving the day-to-day tasks associated with your business.

    As you know, the customer experience from the first time they contact your store, call your team, or find you on the web will either bring you new business or turn the prospect away.

    Rapid growth depends on consistent and quick follow up. Direct competitors focus on their products and services. They too want to be the best at what they do. By developing strategic partnerships with your team, they can turn potential customers into loyal customers by building a connection they can depend on.

    Pawn Leads offers automated text and email responses to follow up with all new customers. The unique perspectives of the Pawn Leads team help you design meaningful messages that every potential customer receives, no matter how busy your team is with daily tasks.

    Increasing Sales – Transaction Frequency

    As part of increasing transaction frequency, the text message, auto call follow ups, and email campaigns within Pawn Leads can help your team follow up with existing customers and offer them additional services that makes sense to them. This helps existing customers explore opportunities to purchase a new or affordable item that maybe they hadn’t thought about before.

    As part of your business growth plan, it won’t happen overnight, but with some effort, you will see that Pawn Leads as part of your marketing plan, makes sense.

    Target Customers

    A Flow of New Customers

    A business can’t survive as status quo. There are new expenses, competitors, improved product line advantages, and larger companies who can do the same thing as your business with less cost. To stay ahead and increase your market share, you have to access and convert more customers to your business.

    Keeping customers returning to your business depends on customer relations and marketing strategies that set you apart from other industries.

    By doubling your traffic to get a stream of NEW customers into the marketing ecosystem, you can convert a larger percentage to loyal customers. A customer loyalty program includes thinking ahead and digital marketing like Facebook ads, press releases, Google Ads, Search Engine Optimization, and Blogs.

    Guiding and keeping new customers engaged with your business will help your business grow. Pawn Leads has a team of experts who use the automated system to post Blogs, and set up sales funnels and networking events to connect with customers.

    Niche Marketing

    Niche Lists

    Pawn Leads can manage and set up niche lists. A niche list is a list of customers interested in a specific product. It is product focused and satisfies market needs. Niche lists can focus on demographics, opt in customers, or potential customers as an indented target for the campaign.

    The marketing efforts are tailored to the niche.

    For example, if your pawn shops focuses on gold buying, selling, and pawning, you may decide as a company to target the people interested in these precious metal transactions. You could set up a text campaign to customers asking them to “opt in” to receive future deals about gold sales, purchasing, or pawning. By nurturing this population from the very early stages of their experience with your store, you can cater to their needs, provide a great customer service, and solidify these customers as part of your customer base.

    As a business, you want to grow your business without added costs. Pawn Leads uses a combination of automation and outsourcing to accomplish all these business growth opportunities without having to hire more employees.

    Pawn Leads will free up time and implement customer followups consistently in the business plan, not missing anyone.

    By analyzing business data and marketing strategies, Pawn Leads can help give the pawn industry insights into what works to increase sales and cash flow.

    If you’ve been struggling to grow revenue from your core business model, developing additional resources and automation platforms may be necessary. This could be Pawn Leads, that can automatically offer new services or products, new subscriptions or opt in campaigns, send ads and engagement fliers, or more.

    Pawn Leads Logo

    Pawn Leads, LLC

    Pawn Leads is a Customer Communication System and full Marketing Solution for Pawn Brokers like you.

    The company caters to pawn brokers and small businesses. The automated system provides solutions that automatically follow up on every potential opportunity that comes through your doors.

    All communications from your customers are tracked in one convenient place. Custom automated follow-up text, email, webchat replies, campaigns, and feedback help you close more deals.

    The system includes Texting

    • Emailing

    • Reviews

    • Forms

    • Landing Pages

    • Call Recording

    • Text Opt-ins/ Subscriptions

    • and so much more

    The company sets up and runs paid ads to generate more customers in your store, while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, we specialize in negative keywords, cost bid adjustments, and ads that convert into profit.

    Unlike other ad companies, Pawn Leads is constantly refining and adjusting to increase performance and reduce ad spend.

    Pawn Leads provides an SEO strategy including web page review and design, custom website builds to mobile ad ons, hosting, key word research, blog and content writing, press releases, internal links, external links, analytics and reporting, and much more.

  • Defining SEO and Making It Work for Your Pawn Shop

    Defining SEO and Making It Work for Your Pawn Shop

    Defining SEO and Making It Work for Your Pawn Shop

    Businesses today can touch the corners of the world with a click of a button. Web pages, social media, external links, internal links, and landing pages help reach those who want to find your brand.

    Search engine optimization (SEO) is the science of improving a website to improve and increase website visibility, search engine rankings, and google rankings.

    Customer Engagement

    Search Engines

    A search engine is a web-based tool that enables users looking for information to find what they need on the world wide web—understanding how search engines work is the first step in improving a website’s ranking. There are different SEO techniques to optimize a website owner’s results.

    Keyword Research

    Keyword research is discovering which words and phrases a consumer base or target audience will use to search for information from a website. Searchers want answers to questions, and Keywords, relevant keywords, and keyword phrases are all used on search engines to get answers.

    Keyword research provides vital information. It includes information on where keywords you use to rank for keywords, which keywords are accessible to rank, and what your competitors are using as keywords for ranking.

    Keyword research resulting in what keywords are used directly impacts search engine results.

    How your web page performs is affected by the keywords used on the page and content.

    On-Page Optimization

    When your customers and searchers find your web pages, on-page optimization is what the readers will see when they find your page. The information they see is mostly content. Content marketing focuses on ensuring the content on your website uses keywords based on keyword research, so search engines discover your site.

    The content as part of on-page optimization is informative and geared to rank well to provide the information and answers to questions searchers have. The content has to be perfect, informative, and better than anyone else’s.

    Including keywords in the title of your page, URL, first paragraphs, and sub-paragraph headings. Keywords should cover a specific topic.

    Your website must be easy for searchers to navigate and find the information they are looking for. Searchers don’t want to read complicated content that is hard to follow, and they want to read quick, easy, and informative information that answers their questions.

    It’s all about the experience.

    SEO Off-page Factors

    Defining off-page SEO is link building. By linking visitors to your site, you will get more visitors. It also tells Google that your site is one worth visiting, so Google will rank your web page higher. Having an authoritative website positively affects search page results.

    Backlinks are links on other websites that are not yours that go back to a page on your website. Backlinks are also called inbound links. It’s like your friend inviting their friend to your home.

    The quality of backlinks is essential too. If other sites, Facebook, Twitter, and other social media platforms, are talking about your site, other people will want to check out what you have to offer, which will get you more website traffic.

    Connecting, Linking

    Backlinks promote an online presence.

    Technical SEO Is an SEO Strategy behind the scenes.

    The design of your website needs to be responsive, and SEO strategy includes ensuring that your page loads quickly and scales to mobile devices, so mobile search results provide users with what they need. No one wants to wait to have a page load, and if the page loads slowly, you will lose visitors because they don’t want to wait.

    They are ensuring that images load quickly and there are detailed sitemaps and other technical factors that will help your website performance.

    The HTML on each page should be optimized.

    If search engines know through schema markup what is on your web pages, crawlers will figure out what is on your page, increasing your search engine results.

    Of all the search engine optimization factors, technical SEO sounds intimidating, but the fact is you need to provide a good experience for your users.

    If your site is fast and easy to use, you are making progress.

    Local SEO

    Many businesses, like pawn shops, have a physical location where they want customers to visit.

    More customers, more money.

    Google My Business is an essential local SEO strategy. This strategy ensures that your name, address, phone number, operating hours, reviews, and other helpful information is displayed in search engine results and on google maps.

    Good photos, descriptive information, and read reviews from customers provide users with what they need and want.

    SEO strategy includes embedding a Google Maps marker in your homepage, adding a region or city to your page titles, descriptions, and keywords, and displaying awards and trust symbols.

    Searchers like Apps – App store optimization

    Apps stores get many web searches every day. If you have an app store, you want to ensure your users get what they need.

    App store optimization is very similar to on-page SEO.

    App titles and icons are the first things users will see when they look at your app. The app needs to be descriptive and attractive and includes keywords based on keyword research, and Meta tags should also include keywords.

    YouTube SEO

    Based on a niche type optimization, it can increase the traffic you are getting. YouTube is one of the world’s most popular search engines.

    Posting and having your YouTube videos rank on a Google search will help with search engine optimization. The title needs to be descriptive and have relevant keywords, and a longer, keyword-rich description will help search engines know what your video is about.

    How-tos, reviews, and tutorials are always popular.

    Pawn Shop SEO Efforts

    If you want to boost your search engine rankings, you will need to use a variety of SEO approaches.

    A multi-faceted strategy works best to get search engines to discover and crawl all of your pages.

    Search Engine Marketing (SEM)

    Search engine marketing is often referred to as pay-per-click. The approach is cost-effective, and you pay when someone reaches your webpage. It can be a good marketing approach and good value for your money. The marketing focuses on your chosen audience according to location, language, interest, and device.

    Paid search engine marketing includes text ads that increase website tragic and gain more customers. It can also have Google AdWords to help you optimize your web content.

    Organic search traffic is free traffic, and organic traffic is searchers visiting your web pages from an unpaid source.

    Major Search Engines

    Undoubtedly, Google is one of the most popular search engines.

    YouTube, Bing, Baidu, Yahoo, Ask.com, and DuckDuck Go quickly fall in line. Search engines send crawlers and bots across the web pages found on the world wide web, searching for information that answers the questions a searcher asks and then indexes that information.

    Where your site lands on the search engine results page is a result of how search bots estimate precisely how well your website or web pages can give the searcher what they are searching for.

    Search results are based on relevant content, keywords, URL, load speed, readability, and how well your web pages provide the information needed. Search engine algorithms use all the components to rank your site higher in search results.

    Your site ranks are how it shows up on the search engine results pages, and the ideal place to be is in the top three spots. Because Google is the dominant search engine, SEO mainly revolves around what works best for Google.

    Pawn Leads Logo

    Pawn Leads – A Full Services Integrated Marketing Solution For Pawn Brokers Like You and Small Businesses

    Pawn Leads is a Customer Communication System and full Marketing Solution for Pawn Brokers like you.

    The company caters to pawn brokers and small businesses. The automated system provides solutions that automatically follow up on every potential opportunity that comes through your doors.

    All communications from your customers are tracked in one convenient place. Custom automated follow-up text, email, webchat replies, campaigns, and feedback help you close more deals.

    The system includes Texting

    • Emailing

    • Reviews

    • Forms

    • Landing Pages

    • Call Recording

    • Text Opt-ins/ Subscriptions

    • and so much more

    The company sets up and runs paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, we specialize in negative keywording, cost bid adjustments, and ads that convert into profit.

    Unlike other ad companies, Pawn Leads is constantly refining and adjusting in order to increase performance and reduce ad spend.

    Pawn Leads provides an SEO strategy including web page review and design, custom website builds to mobile ad ons, hosting, key word research, blog and content writing, press releases, internal links, external links, analytics and reporting and much more.

  • Google Ad Marketing As Part of Your Pawn Shop & Small Business Marketing Strategy

    Google Ad Marketing As Part of Your Pawn Shop & Small Business Marketing Strategy

    Google Ad Marketing As Part of Your Pawn Shop & Small Business Marketing Strategy

    Google has an enormous reach. With a click, you can reach each corner of the worldwide marketplace, and Google is everywhere. The word Google comes up in everyday conversation, and there are not too many people who don’t know what Google is.

    Digital Marketing

    Google

    The Oxford English dictionary adopted Google as a verb in the English language. Google is not just a search engine with a search engine results page; it is an email client, a social media site (Youtube), an official office suite (Google Drive), a mobile operating system (Android), and a marketing strategy that makes it easy for you to target to a specific audience (Google Ads).

    Google’s market share is about US$900 billion, with over US$110 billion made annually on marketing advertising alone. The audience potential is endless.

    Did you know that Google is just one more significant part of the overarching business Alphabet?

    Alphabet Inc. is a holding company founded by Larry Page and Sergey Brin, and it is the parent company of Google. The company’s segments include Google Cloud, Google Services, and Other Bets. Google is the critical segment, but the company has undergone several acquisitions over the past few years.

    The company was name Alphabet because it represents a collection of letters that represent language and one of the critical ways indexing occurs.

     

    Google Ads

    Google ads were formerly called Google Adwords, a service that can help promote your website online. The tool allows you to attract the right people for your business.

    Results

    Google ads can provide instant results. New businesses, businesses wanting to grow their potential customer list, and those starting with a new SEO strategy will find that the use of Google ads will provide faster results than other marketing strategies like content creation, blogging, and social media advertising.

    Visibility

    Google is set up, so a searcher sees the ads at the top of the search results pages and on the side of the screen. This information may be just what is needed to answer the questions the searcher has; consequently, the ads will catch the searcher’s attention and bring them straight to your website.

    These visitors can then be engaged as leads.

    What works and what doesn’t

    Google ads allow you to see what works and what doesn’t. Since you will pay per click, it is essential to use what works. Google ads allow you to test keywords and see which ones perform the best.

    You can run one set of service–based keywords one month and then run a different location the next month, determining which group drew potential customers to your site.

    Compare to determine what works

    The Google ads dashboard can help you compare and determine precisely how an ad campaign worked. You will be able to see which keywords are performing the best, what time of day searchers are clicking on your site, and which ads are converting into leads.

    Advertising isn’t cheap. Google ads is a pay-per-click service, and you can decide how much you want to spend on the service. Once the budget is exhausted, the system will automatically stop running the ad.

    Return on Investment

    Google ads are a good return on investment. There should be a 2x Return on Ad Spend with Google ads. With the analytics provided, you as a business owner can see how many conversations you get for every dollar spent.

    Fine-tune advertising where you want to focus

    Google ads campaigns can target a specific audience based on location, interests, keywords, time of day, device, age, and much more. This helps reduce advertising costs because you are only engaging those interested in your product or service.

    Target and Restrict Ads

    You can choose geographically where you want to target and restrict your ads. If you are a brick-and-mortar pawnshop in Illinois, you wouldn’t want to focus on a target audience in Europe. Smaller markets and local cities can be the ads’ focus and will impact the potential audiences in these areas.

    Pawn Leads Pawn Shop Lead Management

    What Does Google Ads mean for your company?

    Getting the right people interested in your product, services, or brand is key to a small business or pawn shop’s success. Targeting specific audiences helps connect with potential customers. It decreases the effort and costs associated with reaching out to customers who have no interest in what you have to offer as a business owner.

    Google ads allow you as a business owner to target specific audiences using keyword search terms.

    Keywords, Keyword Phrases, Negative Keywords, Keyword Planner

    Keywords are the words a searcher may use to find out what they are looking for. Target keywords are the words advertisers create as part of their text ads to rank on Google. The keywords allow advertisers to appear in search results.

    For example, you may have a target audience identified as people needing quick cash for an emergent situation. The keywords would include keywords and phrases like; short-term loan, sell your gold now, loan, pawn, and others. Target keywords wouldn’t include keywords and phrases like; how to survive a bear attack, bear whistle, or others. Target keywords help find the consumers who are potentially the most profitable for you.

    Negative Keywords

    Negative keywords are words or phrases that eliminate unqualified search queries. Negative keywords give you the ability to block words and phrases from trigging your ads and save you money. Negative keywords are a list of keyword terms you do not want to rank for.

    Keyword Planner

    Google Ads provides a keyword planner, and you can find new keywords to target. This tool helps you to search relevant keywords that perform the best for you and according to your marketing budget.

     

    Paid Advertising

    Let’s Talk Pay Per Click On Your Google Ads

    When you are putting together your advertising strategy, a huge plus is the pay-per-click system of Google Ads. For small businesses and pawn shops, this is a cost saver. You pay when a searcher decides to click on your ad and is taken to your landing page.

    SEO Content
    Landing Page

    Landing Pages

    Landing pages are pages that inform the search with the information they are looking for. A landing page can include relevant keywords and content about your product or services.

    Social media campaigns like Facebook will charge if a searcher views your ad. These are known as CPM payments. But if the searcher never visits your landing page, it is money spent for no results.

    Marketing Ads

    Google Ads campaign on a budget

    The budget you set aside for advertising is significant to your company. Google Ads allows any business to work with any budget size. You have complete control over how your money works for you. It’s easy to set a daily budget, set a maximum bid amount on your keyword search terms, and increase or decrease the ad spend to get the results you’re looking for.

    Google search ads are powerful because the method includes finding customers when they’re looking for services, a product, or a brand. Keywords are paramount in helping searchers find your website.

    Google ads work!

    Target Customers
    Target

    Google Ads Retargeting

    Google Ads retargeting is a feature that allows you to customize your display ads campaign for people who have already visited your site. You can tailor your google ads when they search on the web or use apps.

    Retargeting uses “cookies” or small pieces of data stored by the web browser that remember who visited the google ad or webpage. By serving ads to the visitor repeatedly, visitors can turn into customers.

    Youtube videos can be a powerful tool for retargeting and increasing visibility.

    Google ads have an option to use video ads.

    Video Ads

    There are different types of video ads. Linear video ads are shown before, during, and after video content. They are like a commercial

    Non-linear video ads run concurrently with video content, so the ad is seen while viewing the video content.

    Companion ads include text, images, and rich media; these ads don’t interrupt the video experience.

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    Pawn Leads

    Pawn Leads is a complete marketing solution that includes Google ads. The team will assist you in setting up a Google Ads account. The skilled experts will work with you to set a budget and determine a focus for keywords using the keyword planner to help guide your investment. They will check the Google ads campaign often to ensure that you are satisfied with your ad spend and buy.

    Your assigned representative will work with you to set up a google ad campaign that makes sense to the target audience types you need to have so they are converted into paying customers. The conversion tracking will be discussed with you, so you see how using google ads work and are a good return on investment.

    In addition, to Google ads, Google ad campaigns, and making sure google ads work for your company, Pawn Leads has an automated marketing solution that will track all of your calls, text, and conversations, compile customer data, review and build websites, and landing pages to meet your needs. The company offers SEO, content marketing strategies, blog writing, and Press Releases.

     

     

     

     

  • A Picture Speaks a Thousand Words and Increases Webpage Engagements

    A Picture Speaks a Thousand Words and Increases Webpage Engagements

    Indeed, no one is surprised that businesses have to work to keep their followers, customers, and searchers’ interests to keep them engaged. Catching your target audience’s attention is only part of the battle; sustaining their attention is another thing altogether.

    Strategically placed images can help drive more visitors to your website and including images effectively promote social sharing.

    Images aren’t just photos. They can be infographics, cartoons, GIFs, or other visual elements. They need to look and feel fresh and not staged and set up.

     

    Websites with images get more views.

    It’s estimated that websites containing images receive 94% more views than pages with no photos. Why? Because images bring products and services to life, pictures tend to set in action what you as a business owner are trying to say in words.

    For example, someone telling you a story with words can describe the setting of the story dynamically. But once you see an image of the scene, that image will resonate in your mind. You can visualize the image anytime the words are spoken or thought about the picture you saw.

    The same goes for products and services. Include an image that shows someone using your product or service, and the service becomes ‘real.’

    It takes about 100 milliseconds to identify an image.

    When you take the time to carefully chose an image that reflects your product, there’s no more talking about it, the image captures the searcher’s eye, and they want to know more. It’s as if the image is seared in the potential customer’s mind, and they can recall it quicker when they hear a name that suggests your store.

    Horseshoe magnet attracting golden pawns over black background. Concept of inbound recruiting and attracting talents to the enterprise. 3d illustration.

    Images on your site improve conversion rates.

    Google and other search engines like images. There are many reasons why this is the case. Properly labeled pictures with metadata and captions will create more content for search engines to find and index. The value of images can’t be overstated.

    Because search engines use keywords to find your site, they will also use images giving you more ‘bang for your buck.’ Taking quality pictures of your business is a great place to start if the photos are relevant to your shop. Some examples of webpage-relevant pictures could be a pawnbroker showing a customer electronics, jewelry, or a wedding set for a future marriage.

    Social media writers, blog writers, and other websites may want to use your pictures if your image quality is fantastic. Don’t be afraid to share. You can extend your reach by having someone use your images and then backlink them to your site, improving search results from interested parties.

    Having relevant pictures of your merchandise will encourage searchers to ‘click’ on the photo and engage with your site. Let’s do a test. Go to your search browser and put in something you are interested to find out more about.

    The thumbnail images that show up draw your interest, and you are more inclined to click on the sites with the thumbnail images. This results in more engagement with your company.

    Other buttons that include GIFs, pictures, or cartoons to fill out forms to complete a subscription will help with customer engagement. The form will have the contact information of the customer, and this can be used to set up intentional interactions in the future.

    The definition of customer engagement is the relationship between your company and the search user or potential customer. With intentional, consistence nurturing, your company provides long-term value for each interaction. Getting a potential customer to take action improves loyalty.

    The act of being involved with your customers.

    Stores located in or providing services to a particular location can use Google maps to help determined customers find the store.

    Data points can help you as a business owner measure the success of your plan with your marketing team and how to use pictures, keywords used in each sentence on your site, and intentional interaction to cultivate confidence in your customers and brand recognition.

    At a pawn shop, getting items at an affordable price is one of the services offered. Also, obtaining a loan on several things is fast and easy, and money is easily obtained through a secure loan at a pawn shop.

    Pawn shops buy electronics, jewelry, gold, and other luxury items. Defining the process and letting them know your pawn shop is a great place to get a loan and affordable merchandise is essential in getting potential customers to engage.

    Think of a customer and your business as an arrangement that nurtures the customer’s involvement with your company, so the customer feels a part of what you have to sell.

    Customers want to be connected. Using your pictures to market your business is a way to help customers ‘know’ you, and these types of ads contribute to them feeling like the arrangement between you as a business and customers is genuine.

    When you develop a regular process to include phrases, pictures, or a deal when a potential customer asks a question, these things will encourage customers to engage and keep coming back. Of course, the effectiveness of what you say and how you use a word or engagement noun can go a long way in customers participating in your store.

    An engagement noun is a pledge, an appointment, or an arrangement.

    There are different types of engagements in business. There is the engagement of convenience, emotional engagement, contextual engagement, and social engagement. In the past, colors, pictures, and messaging created emotional bonds with customers. This is important because 99 percent of brand buying decisions made by customers are from an unconscious emotional space, emotional engagement.

    The engagement noun of convenience

    Looking at the engagement of convenience, does your business have a quote or chat button on your website, giving customers a ‘convenient’ way to engage? This would be a start.

    The engagement noun of emotion

    Understanding emotional engagement, in today’s world of the internet, web pages, digital images, GIFs, videos, and other digital elements, it is easier to engage customers emotionally and respond.

    For instance, do you post drawings they can enter with a push of a button or blog posts they can read about your store that tells them a story with pictures, so they know you are genuine?

    The engagement noun of context

    Contextual engagement is noise or a ‘buzz’ about your business. Sending a text blast or a push notification that encourages a customer to join an opt-in deal group is very helpful in promoting customers to engage.

    The engagement noun of experience

    Customers are social beings, and they want social engagement. This is achieved through experience. The experience on your webpage, the experience with your brand, and the experience when they visit your store all build positive social engagements. Sending a text message to ask if their questions were answered after they engaged is a great way to use contextual engagement to support the positive social engagement they experienced.

    words spelled out on wall

    Phrases, Words, and Keywords

    Phrases and words used effectively help customers find your business when the user puts the words in their search bar on their browser. Google crawls the web and indexes different sites that have particular keywords so they can use the sites to quickly answer user questions. These words will also help with your ranking.

    There are keywords that need to be used in your content and when you label pictures or start writing content on your pages. You can complete a keyword search to help you figure out the most effective ones to use.

    What would a dose of engagement each week do for customer retention?

    As a business owner, what would customer retention grow if people want to engage and you engage once a week through an engagement with meaning, a picture or GIF, and a response button?

    Pawn Leads Logo

    Pawn Leads CRM System

    After testing the waters and taking a walk down the possibilities of social, contextual, emotional, and convenience engagement through the use of an automated customer relationship management (CRM) marketing system, Sam Reading and Lex Case, owners of Pawn Leads, know what it will take to engage regularly.

    As the owner of two pawn shops and a couple of small businesses, the owners researched and knew what they could expect from the mainstream tools available on the market today.

    Both owners were busy with all it takes to manage a company, employment issues, trying strategic planning and problem-solving, inventory and supply acquisition, and running their ads. They quickly knew how difficult it is to be an owner of stores and do all it takes to generate leads, increase profits, and grow.

    There was no time left at the end of a day to nurture potential customers, new customers, or returning customers.

    They didn’t have time to add pictures to the web pages to improve the number of clicks they were getting or writing context that had meaning for the reader on any device.

    They decided to enter into a joint venture, design Pawn Leads, an Automated Marketing Solution for themselves, and then offer it to others like them, pawnbrokers and small business owners.

    Primarily focused on Pawn Shops in the USA and small businesses, Pawn Lead offers a CRM system (2-way texting, reviews, email marketing, etc…), website builds, progressive mobile websites that add onto your current site, web hosting, and custom development as needed/required. Pawn Lead offers Google Ads, SEO, Press Releases, Blogs, and dedicated marketing support (flyer creating, holiday marketing, etc…).

    Pawn Lead marketing solution is the answer to your automated engagement needs saving you the business owner time while increasing conversions.

    It is the Pawn Lead teams’ job and they take what they do seriously.

    The team wants pawnbrokers and small businesses to buy, sell, and loan on more merchandise, increase the number of engagements, and increase the total interactions and connections, while saving time. This will give more money to pay for other necessary things and develop and grow profits.

    The Pawn Leads team of experts understands what an engagement noun is and how to use different engagement tools like lead magnets, email marketing, text blasts, click now buttons, follow-up text messages, images, and relevant content to keep customers engaged so they become loyal customers.