Pawn Leads Blog

Category: Instagram Ads

The Power of Paid Advertising with Pawn Leads/Trimble Digital
In the dynamic digital landscape, the success of any business, including pawn shops, is increasingly tied to its online visibility. Paid advertising has emerged as a powerful tool, offering a strategic approach to boosting search volume and connecting with a targeted audience. In this in-depth exploration, we’ll explore the multifaceted advantages of paid advertising, highlighting how platforms like Google Ads and Facebook Ads can transform the online presence of pawn shops. Additionally, we’ll shine a spotlight on the expertise of Pawn Leads, powered by Trimble Digital, in paid advertising. As we navigate the promising landscape of paid advertising, we’ll also address the potential risks associated with it and offer insights on how to avoid common pitfalls.

The Power of Paid Advertising:
Boosting Search Volume:
At the core of paid advertising’s impact is its ability to significantly enhance search volume. By strategically placing ads on search engine results pages (SERPs) and social media platforms, pawn shops can capture the attention of users actively searching for pawn services or related products. This increased visibility translates into a higher likelihood of attracting potential customers.
Targeted Reach:
One of the standout advantages of paid advertising is its ability to precisely target specific demographics, interests, and geographical locations. This granular level of targeting ensures that pawn shops direct their marketing efforts towards a highly relevant audience, thereby maximizing the impact of their advertising campaigns.
Instant Visibility:
Unlike organic methods that require time to gain traction, paid advertising offers instant visibility. This is particularly advantageous for pawn shops aiming to quickly establish an online presence or promote time-sensitive offers and events. The immediacy of paid advertising allows for swift engagement with the audience.
Measurable Results:
Paid advertising platforms provide robust analytics tools that empower businesses to track the performance of their campaigns. Metrics such as click-through rates, conversion rates, and other key performance indicators offer valuable insights. The ability to measure results allows pawn shops to make data-driven decisions, optimizing campaigns for maximum effectiveness.
Flexibility and Control:
Paid advertising offers unparalleled flexibility and control over campaigns. Pawn shops can adjust budgets, target parameters, and ad creatives in real-time, allowing dynamic optimization based on real-time performance data. This adaptability is essential for staying responsive to changing market conditions.
Pawn Leads/Trimble Digital Expertise:
Pawn Leads, powered by Trimble Digital, distinguishes itself as an expert in paid advertising. Tailoring its services to meet the unique needs of pawn shops, Pawn Leads offers a range of features and strategies designed to maximize the impact of paid advertising campaigns.
Customized Campaigns: Recognizing the individuality of each pawn shop, Pawn Leads crafts customized advertising campaigns. By aligning with the specific goals, target audience, and offerings of each client, Pawn Leads ensures that campaigns are tailored for optimal performance.
Multi-Platform Integration: Pawn Leads understands the importance of a multi-platform approach to online advertising. By leveraging Google Ads and Facebook Ads simultaneously, Pawn Leads ensures a comprehensive and synergistic strategy that maximizes reach and engagement across diverse online spaces.
Strategic Keyword Targeting: Keywords play a pivotal role in search engine advertising. Pawn Leads employs strategic keyword targeting to ensure ads appear in searches relevant to pawn services. This meticulous approach increases the likelihood of attracting customers genuinely interested in the offerings.
Compelling Ad Creatives: Recognizing the significance of compelling visuals and copy, Pawn Leads focuses on creating ad creatives that capture attention, but also effectively communicate the unique value propositions of each pawn shop. The emphasis is on creating engaging content that resonates with the target audience.
Continuous Optimization: Pawn Leads adopts a proactive approach to campaign management through continuous monitoring and optimization. By analyzing campaign performance, identifying areas for improvement, and making real-time adjustments, Pawn Leads ensures that advertising efforts consistently deliver optimal results.
Risks Associated with Paid Advertising:
While paid advertising offers substantial benefits, it’s essential for pawn shops to be aware of potential risks and pitfalls:
Budget Overruns:
Without careful monitoring, advertising costs can escalate, leading to budget overruns. Pawn shops must set realistic budgets and closely manage spending to avoid financial strain. Regular reviews and adjustments to budgets based on performance are crucial.
Click Fraud:
Click fraud, where competitors or malicious entities repeatedly click on ads to exhaust budgets, is a concern. Utilizing click fraud prevention tools and closely monitoring analytics can help identify and mitigate this risk. Being vigilant against irregularities in click patterns is essential.
Ineffective Targeting:
Poorly defined target parameters can lead to ads being displayed to an audience who is not interested in pawn services. Precise targeting based on demographics, interests, and location is crucial. Regularly reviewing and refining target parameters enhances campaign efficiency.
Ad Fatigue:
Overexposure to the same ad creatives can lead to ad fatigue, diminishing the impact of the campaign. Regularly refreshing creatives and messaging helps maintain audience interest. A dynamic and varied approach to ad creatives prevents stagnation.
Lack of Conversion Tracking:
Failing to implement proper conversion tracking makes it challenging to measure the actual impact of paid advertising on business outcomes. It’s crucial to set up conversion tracking to accurately assess the return on investment. This data is invaluable for refining strategies and optimizing campaigns.
Avoiding Pitfalls in Paid Advertising:
Thorough Planning:
Begin with a comprehensive advertising plan that outlines campaign objectives, target audience, and budget allocation. Thorough planning sets the foundation for a successful advertising strategy. Define clear goals and key performance indicators (KPIs) to measure success.
Continuous Monitoring:
Regularly monitor campaign performance using analytics tools. Identify trends, assess key performance indicators, and make informed adjustments to optimize results. Continuous monitoring allows quick responses to changes in market dynamics.
Dynamic Ad Creatives:
Keep ad creatives fresh and engaging. Rotate images, update copy, and experiment with different formats to prevent ad fatigue and maintain audience interest. A dynamic and varied approach to ad creatives prevents stagnation and keeps the campaign relevant.
Budget Management:
Set realistic budgets and regularly review spending against performance metrics. Adjust budgets based on campaign effectiveness and avoid unnecessary financial strain. Strategic budget management ensures a balance between investment and return.
Conversion Tracking Implementation:
Implement robust conversion tracking to measure the impact of advertising efforts on actual business outcomes. This data is invaluable for refining strategies and maximizing return on investment. Conversion tracking provides insights into the effectiveness of the campaign in driving desired actions, such as purchases or inquiries.

Paid advertising, when executed strategically, can be a game-changer for pawn shops seeking to enhance search volume, reach a targeted audience, and elevate their online presence. The expertise of Pawn Leads/Trimble Digital in crafting customized campaigns for pawn shops further amplifies the impact of paid advertising efforts. While risks are inherent in paid advertising, careful planning, continuous monitoring, and a proactive approach to optimization can help businesses navigate these challenges successfully. By leveraging the power of paid advertising with Pawn Leads/Trimble Digital and implementing best practices to mitigate risks, pawn shops can unlock new heights of visibility, engagement, and business success.
December 2, 2023
Do Google Adwords, Landing Pages, and Keywords Work?
Do Google Adwords, Landing Pages, and Keywords Work?
Google AdWords, an advertising platform, allows advertisers to display their ads on Google’s search engine results page. The search engine results page is the page that shows up when a searcher asks a question in their search bar. The goal is to work to show your business in the first three results on the results page.
Making sure your business shows up in the first few listings is key to marketing success. Being in the top results increases the number of visitors your website will receive. Website traffic converts into potential paying customers, and that is what all businesses want.

SEO Best Practices
By implementing SEO best practices, your business can outrank your competitors. SEO best practices include effective titles and headings, strong meta descriptions, optimizing all images, including internal links, optimizing page speed, using navigation and sitemaps, and making sure your webpage is user-friendly.
Google Adwords
Google Adwords is a pay-per-click online advertising platform. It uses keywords that target your audience. Keyword research is essential when creating Google Ads. You will only pay if your ad is clicked on. Google ads work!
When users search a keyword, they get the results of their query on a search engine results page. When done right, your leads and sales will increase. Results can include paid ad that includes a targeted keyword meant to connect with the target audience.
You may want to make a list of keywords that are relevant keywords to your business. Then you can place your ads in the search results by bidding on the keywords. If the competition is high for the relevant keywords, your cost per click may be too high to bid. Potential customers associate certain keywords and phrases with your business.
Refining the keywords based on search terms you get, you can exclude negative keywords. Negative keywords are a list of keywords you don’t want to rank for on the search results page. Negative keywords indicate what your business’ products and services are not. They are typically semi-related to what you offer. The list will build over time, allowing you to filter out irrelevant words.
Google AdWord marketplaces work like an auction where people bid for clicks. Google considers the quality score to ensure that the people clicking on the ads have the best possible experience. Google determines how your ad should rank, and the higher your quality score, the better your ads should rank. A lower quality score, the fewer people see your ad. Businesses can bid on a wide variety of search terms in the US and Canada. When you are bidding on keywords, what you actually pay for is search terms.
Landing Pages
The quality of a landing page is the quality of the customer’s experience while on the landing page. The easier it is for customers to find their way around the landing page and to the checking out the page, the more likely they are to make a purchase.
Components of Successful Landing Pages
1. Compelling headline
A headline is the first thing a person searching sees. Writing a compelling headline keeps visitors on the page and keeps them from bouncing as soon as they visit.
State the answer to the “how”
Ask a question and present the answer
Use humor when it is appropriate, so searchers remember your page
Provide value. Why should the searcher pick your product over someone else’s?
Clarity
A characteristic of a successful landing page is clarity. Get right to the point. Take time to explain your services or product, so there are no questions about what is being offered. People visit and stay on pages that answer their questions effectively.
Relevancy
Whatever your message is when a visitor finds your page, make it worth their while.
Empathy
People who search the internet are doing so to find answers. Be empathetic and imagine what the visitor is looking for and what answers they need. Present a solution to their problem.
Smart Campaigns
When you decide to start your Google Ads journey, smart campaigns help. The campaigns tailor the innovation and advertising technology that Google is known for to help business owners. Smart campaigns find the best targeting for your ads, so you get the best results.
Smart campaigns highlight the selling points of your product and services and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers. Each campaign uses keywords that reach the target audience.
The difference between Google ads and a smart campaign is that Google Ads track leads and have a few goal types.
Smart campaigns have limited goals and a few presets that may or may not work for your business. Smart campaigns are three times better than traditional campaigns and get ads in front of the target audience.
Conversion Tracking
Conversion tracking allows you to track sales or other activities on your website or calls from your ads. The tracking tells you as a business owner exactly how many customers or leads you’ve acquired from your ad campaigns. This helps you understand your return on investment (ROI).
Image Ads
A picture or image draws people’s attention away from the content on the webpage to the image. An image ad includes images that feature information about the product or services you offer. When the visitor clicks anywhere on your ad, they will be taken to your webpage.
Good image ads use high quality images, show your brand or logo, may have a text overlay, show how people engage with your product or service, and have a focused message.
The key to image ads that promote your products and services is that they need relevant. The need to resonate with your viewer. Irrelevant ads waste time and money, and visitors may get annoyed with them. and money.

Know Your Business Goals
What goals do you have for your marketing efforts during the next quarter? Do you want to generate more phone calls, and app downloads, attract more leads to your website, or have more foot traffic in your store?
Knowing and understanding what you want before building your Google Ads will help you fine-tune your ads automatically to focus on the outcomes you care about.

Pawn Leads, LLC
Pawn Leads is a full-service integrated marketing solution. The company is a Customer Communication System and provides a full marketing solution for pawn shops.
All communications from your customers are tracked in one convenient place, so you don’t risk losing that contact, and covert leads to paying customers. Using automated follow-up text, email, webchat replies, Google Ads, and Facebook Ads, your business will be in the top search results.
Pawn Leads has experts who will set up and run paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, they specialize in negative keywords, cost bid adjustments, and ads that convert into profit.
Unlike other ad companies, they are constantly refining and adjusting to increase performance and reduce ad spend. The experts work with you, the business owner, to determine the maximum bid you want to spend and work to create an actual ad that meets that budget. The team understands specific keywords, relevant keywords, AdWord campaigns, running multiple ads, how to set up shopping ads, how to use advanced bidding strategy to get what you need, ad placement, banner ads, google analytics, and video ads so you get your business ranking on the top.
They also will look through your web page and make suggestions about landing page improvements and how to improve how you look to internet users.
From custom website builds to mobile ad-ons, they are here to help build your Pawn Shop Website. If you bring the content, and they are building the page they will work with you on cost and implementation.
They offer custom solutions for all your business needs, including SEO, software, integrations, and more.
October 31, 2022
Is Throwing Away Profits by Not Using Digital Marketing Worth it to You?

Is Throwing Away Profits by Not Using Digital Marketing Worth it to You?

Let’s begin with a true story and how I figured out the facts about the digital marketer definition, and how digital marketing, social media marketing, and search engine optimization have made the difference in keeping my profits vs. throwing them away.

The Start of My Dream Did Not Include a Digital Marketing Strategy
January 2016 marks a significant milestone in my life, when I realized I knew nothing about marketing, advertising on a budget, or reeling in customers. I opened the front doors of my first pawn shop, Sam’s Locker (now Idaho Pawn and Gold) and I was proud.
I thought I knew it all; build a cool store front, give customer service, and have a desired product. Oh, little did I know until my bank account was dwindling, and my enthusiasm was bruised-I was wrong.
I jotted down ideas, talked to friends, and other shop owners. I didn’t have thousands of dollars floating around to get the word out that there was a new show in town. I did my research and knew there were free digital tools I could use to get more foot traffic.
My journey to employ my limited digital marketing skills began.
I knew about social media marketing, and how marketing efforts could make a difference in my bottom-line, but I didn’t have extra money to pour into marketing. So I began a journey and can say I am satisfied and seeing incredible results.

Google My Business
Google My Business is a free web tool. It helps local businesses get higher visibility for relevant local searches. Business owners can control and improve visibility.
I was sold. It was free, and the tutorials looked easy enough. I jumped in with both feet and started using Google My Business, started getting reviews and posting content to rank on Google Maps.

Google Reviews
Patrons of a business can place a Google Review for the business they shopped at and for the person that helped them. Then Google uses an algorithm, and the ratings appear on a scale of 1 to 5 stars.
Future consumers look at the reviews to determine if a business is a quality business and worth frequenting.
Seven years later, it has resulted in over 1000 reviews at the original location of Sam’s Locker. As the reviews rolled in, so did foot traffic. A new customer would come into the shop, and while checking out, the team would ask, “How did you hear about us?” The reply was consistently, “I googled for a pawn shop.”
I quickly understood that using Google My Business and getting reviews is one of the most powerful digital marketing tasks you can do. And it is free!

A Digital Marketing Strategy
As your first step to digital marketing, establish a plan to get reviews on Google and other platforms.
Second, set a goal to get 100+ reviews by asking for them.
Third, train your team to talk to customers and ask for a review before they leave. Remember that by providing them a link to make the review, it is easy for them to do so.
Remember, each review butters your bread. Without them, you are throwing away thousands of dollars to competitors in your area.
The goal of Google
Google has a key goal. The goal is to get customers the answers to the questions they have, and Google wants to give searchers the best answer. If their question is about a similar product or service you provide through your business, then you benefit if Google sees your shop as the answer to the searcher’s question.
A simple example: If a searcher puts into their search bar, “Where is a pawn shop near me?” and you have several hundred reviews and content on your website that gives the best answer to the question the searcher asked, your business will rank in the top three results. This means you may get the searcher to stop into your store and convert to a paying customer.
You have to take time to set up Google My Business, then an avenue to get reviews, and finally add paid ads on Google.
Let’s do an experiment.
Search for “Gold Buyers Near Me.” Notice the ads at the top, these are paid ads. If searchers find your name and see your great reviews, they will quickly convert into a visiting customer to your store, called a lead.
Where did you plan on the results page?

Google Ads, Paid Ads
Before using paid ads, take a critical look at the number of reviews you have. Make sure you have over one hundred reviews. The more five star reviews, the better.
The world-wide web creates competitors everywhere. National buyers and platforms are running ads, thus taking your local market. But why let them? By engaging in digital marketing and running ads, you will not only compete with them, but also build on keeping a local customer, local.
Google Ads are ads that you pay for. Ads are a product used to promote a business, help sell products or services, and increase traffic to your business’ website. Google Ads is a way to create and change ads at anytime, and on any budget.
Getting the right people interested in your product, services, or brand is key to the success of a small business or pawn shop. Targeting specific audiences helps connect you with potential customers. It decreases the effort and costs associated with reaching out to customers who have no interest in what you have to offer as a business owner.
Running paid ads is a good digital marketing strategy.
When you use Google Ads, you are using a cost effective tool to promote your business. It works for all sizes of businesses and can reach potential customers worldwide. Using Google Ads as part of your successful digital marketing strategy is also flexible, because you can start, stop, adjust the cost per click and pause the ads whenever you want.
After I employed Google My Business, I stacked up a bunch of 5-star reviews, and started running Google ads. My foot traffic increased.
Google ads can also use video ads.

Video Ads
There are different types of video ads. Linear video ads are shown before, during, and after video content. They are like a commercial.
Non-linear video ads run concurrently with video content, so the ad is seen while viewing the video content.
Companion ads include text, images, and rich media; these ads don’t interrupt the video experience.
Customers want to connect to a business. I added both video ads and social media marketing as part of my next marketing efforts.

Social Media Marketing
Social media marketing uses social media apps to get the word out about your business. Social media platforms create an avenue for you to connect with potential customers.
Through social media marketing, I could make connections, build relationships, share expertise, increase visibility, drive traffic to my website, and provide immediate solutions.
Social media platforms like Instagram, Twitter, Facebook, Youtube, and some newer platforms like TikTok create an avenue to create engaging content. An engaged searcher is a potential consumer or lead.
Social Media Changes Quickly!
In 2017, US adults who engaged and used social media numbered about 213.19 million users. Today, there are about 302.25 million social media, according to Statista. They estimate there will be 323.07 million social media network users by 2026.
The world wide web has opened up communication across countries, and social networking has expanded its reach to make connections. Networking helps businesses recruit employees, find people with unique skills, and boost sales across the boundaries of the world. There is no doubt that social media marketing captures local consumers and tells them about your store.
With the advancement of social networking reach, advertisers have found that social media is a tool to reach a bigger audience than ever before. Social media advertising now has both a worldwide and local audience. So why not bring these leads in?
Let’s Understand Potential Customers and How They Spend Their Time Online
Today, Americans spend an average of 2 hours 27 minutes each day on social media. Tic Tok is the fastest growing social media platform. Social media users want to engage with businesses . They want to have their questions answered and be able to have a conversation with the team to understand what the business has to offer.
When it comes to the social platforms consumers use, YouTube is top: 73 percent of adults spend their screen time on the video-sharing site.
Social networking giant Facebook ranks second, with 68 percent of consumers spending time on the platform. Other sites included in survey data include Instagram (35 percent), Pinterest (29 percent), Snapchat (27 percent), and LinkedIn (25 percent). The last place belongs to Twitter, with 24 percent of consumers spending time on the site, according to mdg advertising. Since the article was written in 2018, Tic Tok has moved to the top list, competing with Facebook and Instagram.
There is no denying social media has a vast reach. The various social media networks can be used to drive traffic to your website.
Social media advertising can be completed manually, and this is the most cost-effective way to build brand awareness in your target audience. There are no ad management fees or agency fees, and you can develop your skills and learn as you build advertising campaigns.
By manually running an ad campaign, you can test out what works, and it doesn’t cost you.
Traditional marketing tools included fliers, mailers, newsletters, signs, and commercials. These tools still work, but are not as effective in attracting a larger consumer base. Digital marketing is a relatively new practice. It incorporates some principles of traditional marketing to approach consumers and understand their needs and behaviors. Sometimes you can combined traditional marketing techniques and digital marketing efforts for a mixed approach.
Learning the different social media platforms and what works for your business will take time. Unfortunately, business owners may not have the time to do their advertising, and it takes time and effort to get social media ads to a place of success.
No Social Media Advertising Budget – Some Time = Learn As You Go
If you have a limited budget and don’t have the funds to hire a marketing expert, learning and managing your social media advertising might be the best option. There are fewer overheads, it is cheap. Time may be expensive for you as a business owner when you learn about digital channels, search engine optimization, search engine marketing, influencer marketing, mobile marketing, social media channels, content marketing, digital marketing tactics, video marketing, digital technologies, PPC campaigns, how to increase brand awareness, and technical SEO.
If it all sounds overwhelming, take a breath, one step at a time.

No Time, Find an Automated Platform and Hire an Expert
If you don’t have time and a limited marketing budget, using an automated platform may be the answer. Once you learn the automated software, it will take less time.
You might find that your business will only meet its business goals by highering a marketing management service. These experts know what they are doing and how the vast field of social media advertising works. They understand the ends and outs of marketing automation tools that can increase your visibility and get you more customers.
The chances you will get your desired results are higher simply because it is their job. You would pay for the service, and the goals would be that advertising would turn into sales and long-term customers. It is an investment that pays off.
When looking at who to hire, do your research to spend money on advertising results. The advertising analytics will show how many users turn into website conversions and paying customers. This information will help you determine if you get the best bang for your buck.

Automated Marketing Platforms
An Automated Software Platform Investment
Owning and managing a business is time-consuming, and understanding how to leverage your time and talent is vital to ensure your business is profitable. Believe me, I know. Over the past seven years, I have become an expert and continue to grow my skills. In fact, I started an automated marketing company to assist other pawn brokers, so they can use digital marketing tactics and online marketing tactics to gather and pull in their target customers.
Selecting and utilizing an automated software platform will help you automate your marketing and sales engagements so you can generate leads, focus on your lead generation strategy, follow up with prospective customers, close more deals, and accurately measure marketing success.
Today, several automated marketing platforms are available for businesses to purchase and use to increase lead generation.
When selecting the right automated system for your business, it is essential to consider these seven things:
First user interface design
How user-friendly, simple, or overwhelming is the platform’s user interface? User interface design or user interface engineering is used to design user interfaces for various machines, software, and mobile devices. These tools can be easy, and they can be difficult. How is the design, and does it maximize usability? Is the platform one that speaks to your customers and your team?
Features and Integrations
With so many platforms to choose from, make sure you are shopping for one that maximizes its usability, has customer support, learning resources, user-base reviews, set-up, easy on boarding, and features and native integrations that suit your needs. Don’t settle!
Will the Platform Fit Your Skills?
If you need a platform that automates marketing campaigns and interacts with social media platforms, ask the questions to ensure the platform can do these tasks easily. If you or your team spend hours trying to figure out how to post for sale items in your eCommerce store, you aren’t spending time with customers building relationships.
Suppose you have customers come into your store, and you want to follow up regularly with them. In that case, you want to ensure that the platform you choose has quality lead generation tools, is capable of completing email marketing campaigns, tools to promote funnels and opt-in campaigns, text messaging, and learning tools that will help you use the platform to its fullest capability.
Let’s Talk Pawn Shop Platforms
There are several platforms available for pawn shops to consider, and there are pros and cons for all of them.
After I opened the first pawn shop, tackled digital marketing cost and efforts, I opened two more stores. In the meantime I decided after searching for my own business needs that there wasn’t a pawn shop friendly automated platform I was satisfied with, so I decide to start Pawn Leads. I am the co-owner of Pawn Leads.
Why, because “point of sale and marketing platforms lack often lack technical advisors and implementors needed to automate things with a focus on customizability.” Pawn Leads brings state-of-the-art software to the Pawn Industry by having a development team and the resources to bring integrations and customizability needed to generate improved quality leads to each pawnshop.
This decreases the worry that you are throwing away profits by not using digital marketing.
I know that by offering a platform designed and used by a pawnshop owner, you will be assured that the Pawn Leads platform is designed to fit your rhythm and operational process, and Pawn Leads is an excellent choice.
I guarantee that as a Pawn Leads customer, you will have quality direct engagement with me as the owner or an expert team member to discuss your prospective leads, understand your business leads, how you will benefit from the platform as a paying customer, and how you can be assured that the buying process for the platform is quick and easy.

Focused primarily on Pawn Shops in the USA, Pawn Leads offers our Pawn Leads CRM system (2-way texting, reviews, email marketing, blog post writing and SEO services, landing pages, etc.), website builds, progressive mobile websites that add to your current site, web hosting, and custom development as needed/required. We also offer Google Ads and dedicated marketing support (flyer creating, holiday marketing, etc.) to enhance your marketing efforts.
Understanding that traffic to your website is essential to attract potential customers, Between me and my team we will start with reviewing your website with you and providing consultation about how Pawn Leads can work best for your company.
Pawn Leads is the most affordable rate in the industry at $97 Monthly! We want to assist pawnshops by web hosting, Site Speed Enhancements, and Quick Website Launches.

You will understand your specific lead scoring through monthly individual marketing meetings with your Pawn Leads representative if you are on dedicated services. Lead scoring is a method to rank customer prospects against a scale representing each lead’s perceived value to your pawnshop. This, along with monthly reports and analytics, will give you a proper understanding of how you are performing regarding Google ads, Facebook ads, blog posts, and press release ranking. These tools designed with your pawnshop in mind, will help plan for future activity to generate leads and grow your business.

Pawn Leads CRM
Pawn Leads is a Customer Communication System that provides a complete marketing solution for pawnbrokers and small businesses. By using a customized automated conversation through two-way texting, email, and webchat, potential customers can engage and convert to paying long-term customers.
Pawn Leads provides user-friendly, integrated marketing solutions through social media platforms like Google and Facebook Ads. Understanding how ad formats will bring unique traffic, Pawn Leads will help encourage people to engage in your website through dynamic ads that reach a larger audience than your business before.
Landing Pages
Organic posts and stories can be an excellent way to boost traffic to your business website. Social media advertising can be linked to a landing page on your website or a product page, leading to quick and easy engagement, giving you the maximum advantage of your social media advertising. Pawn Leads will work with you as a business owner to identify your business goals and marketing strategies. This way, you can pinpoint exactly who you want to reach to maximize how the Pawn Leads CRM can help, so you get the best bang for your buck.

Pawn Leads Will Review Your Website
When Pawn Leads reviews your webpage with you, we will discuss building a landing page or two. A landing page is a follow-up and is the next step toward becoming a paying customer. A landing page may include a form to gather customer information for future campaigns, and it may offer a discount, a call to action button, or an “opt-in” deal in return for providing contact info. Once the information is obtained, the data is stored in the customer relationship management (CRM) database for future use to build long-term customers.
When you have a compelling message to get out, Pawn Leads will provide the tools to send an email marketing campaign to your leads. Email campaigns can be a valuable tool to generate web traffic and help you achieve those goals.

Video Ads and Lead Magnets
Short videos posted on your business Facebook page, along with your company name, and a compelling lead magnet like a form or button, do wonders to improve conversions. Pawn Leads will work with you to develop fliers, text message campaigns for holidays and special events, and email campaigns to generate paying customers. At the end of each month, social media advertising analytics and performance indicators will be reviewed to ensure that your social media advertising aligns with your identified business goals. Social media posts work and we want to stay on top of the analytics to ensure that digital platforms reach potential consumers.
There are several social media advertising platforms available to businesses. Understanding how an advertising medium works is essential to expanding how your product, brand, and service are introduced to users. It is vital to understand how the platform uses a call to action button to hook a customer or encourage people to visit your business. Pawn Leads are experts, and this is our job. We know how to optimize each digital marketing tactic to bring the best results.

Pawn Leads Follows Best Practices When Building Social Ads
As co-owner, I have worked with my partner Lex Case to create a business model that follows best practices when working with each company to build social ads.
Identify the Potentials
First, we work with you, the business owner, to identify your target audience with all its unique characteristics.
Is Pawn Leads Right For You?
Second, we work with you, the business owner, to ensure that the Pawn Leads software is the best platform for you. Then, we help you identify which social media platforms will give you the best results. We understand that businesses leverage digital channels and have their preferences.
We will help you build connections with current and prospective customers one post or ad at a time.

Pawn Leads knows that customers want digital conveniences. To keep the profits in your company, it is important to adapt and use digital marketing. Pawn Leads also understands that you are busy as a business owner with many competing demands. So convenience is also important when considering how to improve social media marketing and digital marketing strategies.
Providing a phone or text quote instantly, and web chat, is a must if you want to keep profits. As technology advances, and digital customer interface becomes the new norm, multi channels to message will be the ticket to success. Pawn Leads can automate these tasks.

Think about it, there are a 1000 ways for people to get cash for their items. If someone down the road is providing the easiest path for someone to get a quote, and you are not, then you may be throwing away thousands of dollars. People will travel the path of least resistance.
There are plenty of systems to connect all messaging traffic (email, text, web quotes, Facebook Messenger, Instagram, utilizing niche lists, text blasts, and others). I recommend investing in an automated system that helps save you time. Pawn Leads is here for you. Closing one quote a month will pay for the cost of the system.

October 14, 2022
Social Media Marketing, Are You Ready To Take The Plunge?

Social Media Marketing, Are You Ready To Take The Plunge?

In the big world of social media advertising, you want to get your business discovered. Social media marketing (SMM) uses social media and networks for marketing your business’ products and services. You can engage with existing customers and reach new potential customers through social media as a business owner.

Social media advertising platforms, ad campaigns, Twitter ads, dynamic ads, dynamic ads, landing pages, text ads, youtube videos, LinkedIn ads, messenger ads, carousel ads, and many other advertising options can be confusing.

Social Media Changes Quickly!

In 2017 US adults who engaged and used social media were about 213.19 million users compared to 302.25 million social media users today, according to Statista. They estimate there will be 323.07 million social media network users by 2026.

The worldwide web has opened up communication across countries, and social networking has expanded its reach to make connections. Networking helps businesses recruit employees, find people with unique skills, and boost sales across the boundaries of the world.

With the advancement of social networking reach, advertisers have found that social media is a tool to reach a bigger audience than ever before. Social media advertising now has a worldwide target audience, not just a local audience. Social media advertising was first used to connect to existing customers, and direct social media advertising can engage with customers worldwide.

Let’s Understand Potential Customers and How They Spend Their Time Online

Today, Americans spend an average of 2 hours 27minutes each day on social media, with TikTok being the fastest growing social media platform. Social media users want to engage with businesses with a conversational voice and answer their questions.
When it comes to the social platforms consumers use, YouTube is tops: 73 percent of adults spend their screen time on the video-sharing site. Social networking giant Facebook ranks second, with 68 percent of consumers spending time on the platform. Other sites included in survey data include Instagram (35 percent), Pinterest (29 percent), Snapchat (27 percent), and LinkedIn (25 percent). The last place belongs to Twitter, with 24 percent of consumers spending time on the site according to mdg advertising. Since the article was written in 2018, TikTok has moved to the top list, competing with Facebook and Instagram.
According to Web3Lab, “TikTok hasn’t stopped growing since it launched. And the growth is anything but slow.”
There is no denying social media has a vast reach. The various social media networks utilize tahr, pages you like and visit, other details that can be used to drive traffic.
When the target audience matches the user demographics of a social media platform, advertising to these audiences can lead to new customers, and conversion rates go up.

Advertising Platform Choices Are Everywhere

Google ads

This is a paid advertising platform. Beginners can use Google ads to advanced advertisers, and Google provides support services to teach businesses how to use their ads to meet their business goals. The google ads manager is a platform for large users and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

Bing ads

This is a paid advertising platform. There are fewer users on Bing and use Google’s keyword auction technique. One advantage is you don’t have to outbid Google’s massive user base.

Facebook Ads

This uses the demographics of the Facebook user and targets the user based on this information. Once you create an ad, you can set a budget and bid for each click or impression your ad receives. Facebook is a reliable choice when deciding where to advertise, and its audience of Facebook users covers many different characteristics allowing for unique traffic targeting. Facebook automatically reads your Facebook page and feeds and identifies the best posts and ads to send to each target market accordingly. If you are advertising on Facebook Stories, you can include a photo that will show for six seconds, and photo ads display in full-screen format for your audience.

Instagram Ads

This offers five different types of ads. Image ads. Story ads, video ads, carousel ads, collection ads, explore ads, IGTV ads, and shopping ads. Using the information they have gathered about their users, Instagram can reach a target audience that may have an interest in your business. Instagram provides an Instagram advertising guide to help set up your ads. Story ads can get your brand out there, and a survey suggested that these ads increase paying customers as a lead generation tool.

TikTok Ads

This can reach younger audiences. It focuses on product ads in “For You” feeds like brand takeovers. A brand takeover appears for nine seconds when the app is opened. The full-screen ad is presented to your target audience, getting your message right in front of them. The ads have a call to action button to “shop now,” which brings users to the eCommerce site to buy what they want quickly.

Pinterest Ads

This has an extensive professional user base that reaches corporate audiences, and it is geared towards a female user base. Because it uses Pinterest boards, it is not as distracting to users as other advertising platforms.

LinkedIn Ads

Like Pinterest, this advertising platform has an extensive professional user base that targets customers based on their job skills and qualification, and it focuses on a corporate audience. Sponsored messaging is Linkedin’s email marketing solution, and the message goes to the user’s LinkedIn inbox, where the user can interact via a chatbot or a human customer rep. Text and digital ads are only visible to desktop users, not mobile devices.

Managing Your Social Media Advertising

There are several additional social media advertising platforms available. Social media advertising can be completed manually, and this is the most cost-effective way to build brand awareness in your target audience.

By running an ad campaign manually, you can test out what works, and it doesn’t cost you. There are no ad management fees or agency fees, and you can develop your skills and learn as you build advertising campaigns.

Learning the different social media platforms and what works for your business will take time. Unfortunately, business owners may not have the time needed to do their advertising, and it takes time and effort to get social media ads to a place of being successful.

No Social Media Advertising Budget – Some Time = Learn As You Go

If you have a limited budget and don’t have the funds to hire a marketing expert, learning and managing your social media advertising might be the best option.

There are several third-party social media advertising platforms available. Some advertising platforms are hard to use, and optimizing social media ads and understanding results might be a challenge. Facebook ad campaigns can be run and analyzed once their app is installed on your desktop.

Advertising platforms can focus on using automated tools to spend your time in other areas of your business, but they may cost money. You risk spending money on the ad with no results with any platform or posting your ads on a paid social media advertising platform.

No Time – Some Social Media Advertising Budget = Find a Platform

If you don’t have time and a limited marketing budget, using a social media advertising platform may be the answer. Once you learn the automated software, it will take less time.

No Time – A Social Media Advertising Budget = Hire an Expert

You might find that your business will only meet its business goals by highering a marketing management service. These experts know what they are doing and how the large field of social media advertising works.

The chances you will get your desired results are higher simply because it is their job. You would be paying for the service, and the goals would be the advertising would turn into sales and long-term customers.

When looking at who to hire, do your research to spend money on advertising results. The advertising analytics will show how many users turn into website conversions and paying customers. This information will help you determine if you get the best bang for your buck.

Pawn Leads CRM

Pawn Leads is a Customer Communication System that provides a complete marketing solution for pawnbrokers and small businesses. By using a customized automated conversation through two-way texting, email, and webchat, potential customers will have an opportunity to engage and convert to paying long-term customers.

Pawn Leads provides user-friendly, integrated marketing solutions through social media platforms like Google and Facebook Ads. Understanding how ad formats will bring unique traffic, Pawn Leads will help encourage people to engage in your website through dynamic ads that reach a larger audience than what your business was doing before.

Landing Pages

Organic posts and stories can be an excellent way to boost traffic to your business website. Social media advertising can be linked to a landing page on your website or a product page, leading to quick and easy engagement, giving you the maximum advantage of your social media advertising. Pawn Leads will work with you as a business owner to identify your business goals and marketing strategies. This way, you can pinpoint exactly who you want to reach to take maximum advantage of how the Pawn Leads CRM can help, so you are getting the best bang for your buck.

Pawn Leads Will Review Your Website

When Pawn Leads reviews your webpage with you, they may discuss building a landing page or two. A landing page is a follow-up and is the next step toward becoming a paying customer. A landing page may include a form to gather customer information for future campaigns, and it may offer a discount, a call to action button, or an “opt-in” deal in return for providing contact info. Once the information is obtained, then the data is stored in the customer relationship management (CRM) database for future use to build long-term customers.

When you have a compelling message to get out, Pawn Leads will provide the tools to send email campaigns to your leads. Email campaigns can be a valuable tool to generate web traffic and help you achieve those goals.

Video Ads and Lead Magnets

Short videos posted on your business Facebook page along with your company name and a compelling lead magnet like a form or button do wonders to improve conversions. Pawn Leads will work with you to develop flyers, text message campaigns for holidays and special events, and email campaigns to generate paying customers. At the end of each month, social media advertising analytics and performance indicators will be reviewed to ensure that your social media advertising aligns with your identified business goals.

There are several social media advertising platforms available to businesses. Understanding how an advertising medium works is essential to expanding how your product, brand, and service are introduced to users. It is vital to understand how the platform uses a call to action button to hook a customer or encourage people to visit your business. Pawn Leads are experts, and this is their job.

Pawn Leads Follows Best Practices When Building Social Ads

Sam Reading, co-owner of Pawn Leads, understands pawn shops because he owns two in Idaho. Lex Case, co-owner, has used social ads to build his small business. Both owners designed Pawn Leads to meet the needs of small businesses and pawnbrokers.

As part of the business model, they follow best practices when working with each company to build social ads.

Identify the Potentials

First, they work with you, the business owner, to identify your target audience with all its unique characteristics.

Is Pawn Leads Right For You?

Second, they work with you, the business owner, to make sure the Pawn Leads software is the best platform for you, and then they help you identify which social media platforms will give you the best results.

Monthly Social Media Advertising Reviews

Thirdy they set goals for your social media ads and review these monthly making changes if needed.

Quality Tone, Pictures, and Your Own Videos

Fourth, they work with you to set your brand tone and voice and choose high-quality pictures for photo ads as part of your advertising solution.

Landing pages are often overlooked, so they work with you to create dynamic landing pages with lead magnets that get your customers involved. Every business is a bit different so having experts to help you determine what call to action button is essential in driving traffic to your store.

It matters in today’s social media advertising world if you use Instagram, TikTok, Facebook, Pinterest, or one of the other social networks. Pawn Leads can help if you are ready to take the plunge. Visit us today.

April 13, 2022