Category: Social Media

  • The Power of Paid Advertising with Pawn Leads/Trimble Digital

    The Power of Paid Advertising with Pawn Leads/Trimble Digital

    In the dynamic digital landscape, the success of any business, including pawn shops, is increasingly tied to its online visibility. Paid advertising has emerged as a powerful tool, offering a strategic approach to boosting search volume and connecting with a targeted audience. In this in-depth exploration, we’ll explore the multifaceted advantages of paid advertising, highlighting how platforms like Google Ads and Facebook Ads can transform the online presence of pawn shops. Additionally, we’ll shine a spotlight on the expertise of Pawn Leads, powered by Trimble Digital, in paid advertising. As we navigate the promising landscape of paid advertising, we’ll also address the potential risks associated with it and offer insights on how to avoid common pitfalls.

    Paid Advertising

    The Power of Paid Advertising:

    Boosting Search Volume:

    At the core of paid advertising’s impact is its ability to significantly enhance search volume. By strategically placing ads on search engine results pages (SERPs) and social media platforms, pawn shops can capture the attention of users actively searching for pawn services or related products. This increased visibility translates into a higher likelihood of attracting potential customers.

    Targeted Reach:

    One of the standout advantages of paid advertising is its ability to precisely target specific demographics, interests, and geographical locations. This granular level of targeting ensures that pawn shops direct their marketing efforts towards a highly relevant audience, thereby maximizing the impact of their advertising campaigns.

    Instant Visibility:

    Unlike organic methods that require time to gain traction, paid advertising offers instant visibility. This is particularly advantageous for pawn shops aiming to quickly establish an online presence or promote time-sensitive offers and events. The immediacy of paid advertising allows for swift engagement with the audience.

    Measurable Results:

    Paid advertising platforms provide robust analytics tools that empower businesses to track the performance of their campaigns. Metrics such as click-through rates, conversion rates, and other key performance indicators offer valuable insights. The ability to measure results allows pawn shops to make data-driven decisions, optimizing campaigns for maximum effectiveness.

    Flexibility and Control:

    Paid advertising offers unparalleled flexibility and control over campaigns. Pawn shops can adjust budgets, target parameters, and ad creatives in real-time, allowing dynamic optimization based on real-time performance data. This adaptability is essential for staying responsive to changing market conditions.

    Marketing

    Pawn Leads/Trimble Digital Expertise:

    Pawn Leads, powered by Trimble Digital, distinguishes itself as an expert in paid advertising. Tailoring its services to meet the unique needs of pawn shops, Pawn Leads offers a range of features and strategies designed to maximize the impact of paid advertising campaigns.

    1. Customized Campaigns: Recognizing the individuality of each pawn shop, Pawn Leads crafts customized advertising campaigns. By aligning with the specific goals, target audience, and offerings of each client, Pawn Leads ensures that campaigns are tailored for optimal performance.

    2. Multi-Platform Integration: Pawn Leads understands the importance of a multi-platform approach to online advertising. By leveraging Google Ads and Facebook Ads simultaneously, Pawn Leads ensures a comprehensive and synergistic strategy that maximizes reach and engagement across diverse online spaces.

    3. Strategic Keyword Targeting: Keywords play a pivotal role in search engine advertising. Pawn Leads employs strategic keyword targeting to ensure ads appear in searches relevant to pawn services. This meticulous approach increases the likelihood of attracting customers genuinely interested in the offerings.

    4. Compelling Ad Creatives: Recognizing the significance of compelling visuals and copy, Pawn Leads focuses on creating ad creatives that capture attention, but also effectively communicate the unique value propositions of each pawn shop. The emphasis is on creating engaging content that resonates with the target audience.

    5. Continuous Optimization: Pawn Leads adopts a proactive approach to campaign management through continuous monitoring and optimization. By analyzing campaign performance, identifying areas for improvement, and making real-time adjustments, Pawn Leads ensures that advertising efforts consistently deliver optimal results.

    CRM for Pawn Shops

    Risks Associated with Paid Advertising:

    While paid advertising offers substantial benefits, it’s essential for pawn shops to be aware of potential risks and pitfalls:

    Budget Overruns:

    Without careful monitoring, advertising costs can escalate, leading to budget overruns. Pawn shops must set realistic budgets and closely manage spending to avoid financial strain. Regular reviews and adjustments to budgets based on performance are crucial.

    Click Fraud:

    Click fraud, where competitors or malicious entities repeatedly click on ads to exhaust budgets, is a concern. Utilizing click fraud prevention tools and closely monitoring analytics can help identify and mitigate this risk. Being vigilant against irregularities in click patterns is essential.

    Ineffective Targeting:

    Poorly defined target parameters can lead to ads being displayed to an audience who is not interested in pawn services. Precise targeting based on demographics, interests, and location is crucial. Regularly reviewing and refining target parameters enhances campaign efficiency.

    Ad Fatigue:

    Overexposure to the same ad creatives can lead to ad fatigue, diminishing the impact of the campaign. Regularly refreshing creatives and messaging helps maintain audience interest. A dynamic and varied approach to ad creatives prevents stagnation.

    Lack of Conversion Tracking:

    Failing to implement proper conversion tracking makes it challenging to measure the actual impact of paid advertising on business outcomes. It’s crucial to set up conversion tracking to accurately assess the return on investment. This data is invaluable for refining strategies and optimizing campaigns.

    Avoiding Pitfalls in Paid Advertising:

    Thorough Planning:
    Begin with a comprehensive advertising plan that outlines campaign objectives, target audience, and budget allocation. Thorough planning sets the foundation for a successful advertising strategy. Define clear goals and key performance indicators (KPIs) to measure success.

    Continuous Monitoring:
    Regularly monitor campaign performance using analytics tools. Identify trends, assess key performance indicators, and make informed adjustments to optimize results. Continuous monitoring allows quick responses to changes in market dynamics.

    Dynamic Ad Creatives:
    Keep ad creatives fresh and engaging. Rotate images, update copy, and experiment with different formats to prevent ad fatigue and maintain audience interest. A dynamic and varied approach to ad creatives prevents stagnation and keeps the campaign relevant.

    Budget Management:
    Set realistic budgets and regularly review spending against performance metrics. Adjust budgets based on campaign effectiveness and avoid unnecessary financial strain. Strategic budget management ensures a balance between investment and return.

    Conversion Tracking Implementation:
    Implement robust conversion tracking to measure the impact of advertising efforts on actual business outcomes. This data is invaluable for refining strategies and maximizing return on investment. Conversion tracking provides insights into the effectiveness of the campaign in driving desired actions, such as purchases or inquiries.

    Early holiday marketing

    Paid advertising, when executed strategically, can be a game-changer for pawn shops seeking to enhance search volume, reach a targeted audience, and elevate their online presence. The expertise of Pawn Leads/Trimble Digital in crafting customized campaigns for pawn shops further amplifies the impact of paid advertising efforts. While risks are inherent in paid advertising, careful planning, continuous monitoring, and a proactive approach to optimization can help businesses navigate these challenges successfully. By leveraging the power of paid advertising with Pawn Leads/Trimble Digital and implementing best practices to mitigate risks, pawn shops can unlock new heights of visibility, engagement, and business success.

  • The Power Trio of Digital Marketing: SEO, SEM, and SMO

    The Power Trio of Digital Marketing: SEO, SEM, and SMO

    In today’s digital age, where the internet is an integral part of our lives, businesses have to leverage online channels effectively to reach their target audience. Three essential acronyms dominate the digital marketing landscape: SEO, SEM, and SMO. While they share a common goal of improving online visibility and driving traffic, each plays a distinct role in the digital marketing ecosystem. In this blog, we will delve into what SEO, SEM, and SMO mean, explore their similarities and differences, and understand why all three are crucial for a successful marketing strategy.

    SEO Marketing

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    Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is the process of optimizing your website and its content to improve its visibility in organic search engine results. The primary objective of SEO is to enhance the quality and quantity of organic (non-paid) traffic to your website. It involves various strategies and techniques to make your website more search engine-friendly.

    Key Components of SEO:

    Keyword Research: SEO begins with thorough keyword research. It involves identifying the keywords and phrases your target audience uses when searching for products, services, or information related to your business.

    On-Page Optimization: This includes optimizing individual web pages by incorporating target keywords into titles, headings, meta descriptions, and content. It also involves improving the website’s structure and user experience.

    Off-Page Optimization: Off-page SEO focuses on building high-quality backlinks to your website from reputable sources. These backlinks help establish your website’s authority and credibility in the eyes of search engines.

    Content Creation: High-quality, relevant, and engaging content is essential for SEO success. Regularly publishing informative content that addresses your audience’s needs can boost your website’s rankings.

    Technical SEO: This aspect involves optimizing the technical elements of your website, such as page load speed, mobile-friendliness, and proper indexing by search engines.

    Marketing Ads

    Search Engine Marketing (SEM)

    Search Engine Marketing (SEM) is a paid advertising strategy that involves placing ads on search engines like Google and Bing to promote your website. It is often referred to as pay-per-click (PPC) advertising, because advertisers pay a fee each time their ad is clicked.

    Key Components of SEM:

    Keyword Research: Like SEO, SEM also relies on keyword research to identify the most relevant and effective keywords to target with paid ads.

    Ad Campaign Creation: Advertisers create text or display ads and bid on keywords they want to target. The ads are displayed when users search for those specific keywords.

    Ad Budget Management: Advertisers set daily or monthly budgets to control their ad spending. SEM platforms like Google Ads allow precise control over budget allocation.

    Ad Performance Monitoring: SEM campaigns require ongoing monitoring and optimization. Advertisers track key metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to assess campaign effectiveness.

    Ad Testing: A crucial aspect of SEM is A/B testing, where different ad variations are tested to determine which ones perform best.

    Social Media Optimization (SMO)

    Social Media Optimization (SMO) focuses on optimizing your presence on social media platforms to enhance brand visibility and engage with your target audience. SMO aims to leverage the power of social media to drive traffic to your website and build a strong online community around your brand.

    Key Components of SMO:

    Profile Optimization: Ensure your social media profiles are complete, accurate, and consistent with your brand’s image. Use relevant keywords in your profiles and descriptions.

    Content Strategy: Develop a content strategy tailored to each social media platform. Create and share content that resonates with your audience and encourages engagement.

    Community Building: Actively engage with your followers and build a loyal community. Respond promptly and professionally to comments, messages, and reviews.

    Hashtag Usage: Incorporate relevant hashtags in your posts to increase discoverability and reach a broader audience.

    Sharing and Engagement: Encourage users to share your content and engage with it through likes, comments, and shares. This boosts your content’s visibility within the social network.

    Similarities and Differences

    While SEO, SEM, and SMO all aim to enhance online visibility and drive traffic, they differ in several key ways:

    1. Nature of Traffic:

    SEO: Focuses on organic, non-paid traffic.

    SEM: Relies on paid advertising to drive traffic.

    SMO: Uses social media platforms to generate traffic and engagement.

    1. Cost:

    SEO: Generally involves lower ongoing costs, but requires significant time and effort for optimization.

    SEM: Involves direct costs for ad campaigns, with the potential for immediate results.

    SMO: Can be cost-effective when managing social media profiles in-house, but may require budget allocation for advertising on social platforms.

    1. Timing:

    SEO: Takes time to see significant results, often several months.

    SEM: Provides immediate visibility and results, but depends on ad spend.

    SMO: Offers relatively quick results in terms of engagement and brand building.

    1. Long-term vs. Short-term:

    SEO: Provides long-term benefits and a stable source of organic traffic.

    SEM: Offers short-term visibility and results directly tied to ad spend.

    SMO: Balances short-term engagement with long-term brand building.

    Why All Three are Important in Marketing

    Successful digital marketing strategies often involve a combination of SEO, SEM, and SMO. Here’s why each of these components is crucial:

    Comprehensive Online Presence: Together, SEO, SEM, and SMO ensure your brand is present across various digital channels, including search engines and social media platforms.

    Diverse Traffic Sources: Relying solely on one channel can be risky. Having a diversified strategy ensures that fluctuations in one channel won’t significantly impact your online presence.

    Immediate and Long-term Results: SEM can deliver quick results and traffic, while SEO and SMO work on long-term brand building and organic growth.

    Audience Engagement: SMO fosters engagement, community building, and brand loyalty, which can have a positive impact on your SEO and SEM efforts.

    Data and Insights: All three components provide valuable data and insights that can inform and improve your marketing strategy.

    SEO, SEM, and SMO are integral components of a holistic digital marketing strategy. While they have distinct characteristics, they work together synergistically to enhance your online presence, drive traffic, and engage with your audience. To stay competitive in the digital landscape, it’s essential to invest in all three and continually refine your strategies based on evolving trends and audience preferences. By striking the right balance between SEO, SEM, and SMO, you can maximize your online marketing efforts and achieve your business goals in the digital age.

    Marketing

    Empowering Pawn Shops with the Digital Marketing Power Trio: How Pawn Leads Can Help

    In the ever-evolving landscape of digital marketing, businesses, including pawn shops, must harness the power of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Optimization (SMO) to stay competitive and relevant. As a marketing company specializing in pawn shops, Pawn Leads understands the unique challenges and opportunities this industry presents. In this article, we will explore how Pawn Leads can help pawn shops leverage the digital marketing power trio for success.

    SEO Marketing

    Enhancing SEO for Pawn Shops

    SEO is the cornerstone of any successful online presence. It involves optimizing your website to rank higher in organic search results. For pawn shops, a strong SEO strategy can make all the difference in attracting local customers looking for pawn services or related products. Pawn Leads can help in several ways:

    Keyword Optimization: Pawn Leads conducts thorough keyword research to identify the most relevant and high-traffic keywords in your local market. By incorporating these keywords into your website’s content, meta tags, and descriptions, we can improve your website’s visibility.

    Local SEO: Local SEO is vital for pawn shops, as they primarily serve a local clientele. Pawn Leads can optimize your Google My Business listing and ensure your shop appears in local searches, Google Maps, and local directories.

    Quality Content Creation: Our team can create engaging, informative, and localized content that appeals to search engines, but also provides value to your potential customers. Regular blog posts, articles, and landing pages can improve your website’s authority and ranking.

    Paid Advertising

    SEM for Instant Visibility

    SEM, often referred to as pay-per-click (PPC) advertising, offers immediate visibility in search engine results through paid ads. It’s an excellent way to jumpstart your online presence, and Pawn Leads can help pawn shops make the most of it:

    Customized Ad Campaigns: Pawn Leads creates and manages custom SEM campaigns tailored to the unique needs of your pawn shop. We conduct keyword research, set budgets, create compelling ad copies, and continually optimize the campaigns for maximum ROI.

    Local Targeting: We ensure your SEM campaigns are precisely targeted to reach potential customers in your local area, minimizing wasted ad spend and maximizing the impact of your advertising dollars.

    Performance Tracking: Pawn Leads monitors the performance of your SEM campaigns in real-time. We track key metrics like click-through rates (CTR), conversion rates, and ad spend to provide you with actionable insights for ongoing improvements.

    Video Marketing

    SMO for Engagement and Brand Building

    Social Media Optimization (SMO) is about building a strong presence on social media platforms to engage with your audience and promote your brand. Pawn Leads can help you leverage SMO effectively:

    Strategic Social Media Management: We create and manage your social media profiles on platforms like Facebook, Instagram, and Twitter, ensuring your brand messaging is consistent, engaging, and relevant to your audience.

    Content Strategy: Pawn Leads develops a content strategy that aligns with your business goals. We create and schedule posts, run targeted advertising campaigns, and encourage user-generated content to boost engagement.

    Community Building: Engaging with your audience is crucial on social media. We respond promptly and professionally to comments, messages, and reviews, building a loyal online community around your pawn shop.

    Performance Analytics: Our team analyzes the performance of your social media campaigns, providing you with insights into what’s working and what can be improved. This data-driven approach ensures that your SMO efforts contribute to your overall marketing strategy.

    Pawn Leads Pawn Shop Lead Management

    The digital marketing power trio of SEO, SEM, and SMO offers immense potential for pawn shops to expand their reach, attract new customers, and build a strong online presence. Pawn Leads, as a specialized marketing company for pawn shops, understands the nuances of this industry and can tailor strategies to maximize results. By partnering with us, pawn shops can harness the full potential of digital marketing and stay ahead of the competition in an increasingly digital world. If you’re a pawn shop owner looking to elevate your online presence, Pawn Leads is here to help you succeed in the digital marketing landscape.https://help.pawnleads.com/

  • What Happens if A Pawn Shop Doesn’t Have a Content Marketing Strategy?

    What Happens if A Pawn Shop Doesn’t Have a Content Marketing Strategy?

    What Happens if A Pawn Shop Doesn’t Have a Content Marketing Strategy?

    As a pawnshop business, if you don’t have a content marketing strategy, it is likely you will miss out on potential customers and miss your marketing goals. Without a clear plan for creating, publishing, and distributing content, a business, like yours, may struggle to effectively communicate with its target audience and build a strong online presence. Additionally, the absence of a strategy can lead to inconsistent or ineffective content that fails to engage or convert prospects into customers.

    Content Marketing Strategy

    A content marketing strategy needs to come before your social media strategy. This is because search engines reward businesses that publish quality, consistent content. The content should address issues that potential customers care about.

    Part of the content should push people into the next step of engagement. For example, getting someone to your pawnshop page is only part of the journey. Keeping the person on the page through engaging content will help, and also getting them to take action will help turn searching customers into loyal customers.

    Types of Content Marketing

    There are several types of content marketing, including:

    1. Blog Posts: Blog posts are written articles published on a company’s website or blog. They can cover a wide range of topics, from industry news and trends to company updates and product information.

    2. Social Media Posts: Social media posts are short pieces of content published on social media platforms, such as Facebook, Twitter, and Instagram. They can include text, images, videos, and other media.

    3. Videos: Videos are a powerful form of content that can be used to educate, entertain, and engage with audiences. They can range from short, shareable videos on social media to longer, more in-depth videos on a company’s website.

    4. Infographics: Infographics are visual representations of information and data designed to be easily understood and shared. They can be used to explain complex concepts, present data and statistics, or share information visually appealingly.

    5. Ebooks: Ebooks are long-form pieces of content typically used to provide in-depth information on a specific topic. They can be used to educate potential customers, establish thought leadership, or generate leads.

    6. Webinars: Webinars are live or recorded events held online, and typically feature a speaker or panel of experts who discuss a particular topic. They can be used to educate potential customers, establish thought leadership, or generate leads.

    7. Case Studies: Case studies are detailed accounts of how a business has helped a customer solve a problem or achieve a goal. They are often used to demonstrate the impact of a company’s products or services and build trust with potential customers.

    These are just a few of the different types of content marketing that businesses can use. The best type of content marketing depends on the specific goals of the business and the preferences of its target audience. By using different types of content marketing, businesses can reach their target audience in multiple ways and improve their chances of effectively engaging and converting potential customers.

    The Buyers Journey

    The buyer’s journey refers to the process that a potential customer goes through to make a purchase decision. This journey typically consists of three stages: Awareness, Consideration, and Decision.

    1. Awareness: In the Awareness stage, the potential customer becomes aware of a problem or need they have, and begins to research potential solutions.

    2. Consideration: In the Consideration stage, the potential customer evaluates different options and compares their features, benefits, and costs.

    3. Decision: In the Decision stage, the potential customer makes a final decision about which solution to purchase.

    The buyer’s journey is important for businesses to understand, because it provides insight into the needs, motivations, and behaviors of potential customers. By understanding the buyer’s journey, businesses can create content and campaigns that are more likely to resonate with their target audience and effectively guide them through the purchase process.

    For example, a business might create content that addresses common questions or concerns during the Awareness stage, like frequently asked questions blog, provide detailed product information and comparisons during the Consideration stage, and highlight the benefits and features of their solution during the Decision stage. By aligning their marketing efforts with the buyer’s journey, businesses can improve their chances of successfully converting potential customers into buyers.

    Customers Want to Feel as if They are Connected to Your Business

    Potential customers often want to feel a sense of connection and belonging with your business. This sense of connection can be created in various ways, such as personalized experiences, customer engagement, and brand storytelling.

    Here is just one example: businesses can use customer data to provide personalized recommendations or tailored experiences, and can engage with customers through social media or customer service channels to build a sense of community. Additionally, businesses like yours can use storytelling to share your brand’s values, mission, and history in a way that resonates with their target audience and makes them feel part of something bigger.

    Creating a sense of connection and belonging with potential customers can help build trust, increase brand loyalty, and drive customer engagement and retention. Additionally, by making customers feel valued and appreciated, businesses can create a more positive and memorable customer experience, which can improve their chances of attracting repeat business and positive word-of-mouth referrals.

    Customer Engagement in Marketing

    Customer Engagement as a Part of Your Content Marketing Strategy

    Customer engagement is important in marketing, because it helps build a strong relationship between a business, your pawnshop and your target audience. When customers are engaged, they are more likely to remain loyal, make repeat purchases, and recommend your business to others.

    Engagement also helps generate valuable customer insights, which can inform product development, marketing strategies, and other business decisions. Additionally, when customers feel heard and valued, they are more likely to provide positive feedback and become advocates for your services and brand. Ultimately, customer engagement is a key driver of customer satisfaction and helps foster long-term business growth.

    Digital Marketing with Social Media

    Content Marketing Examples for Engagement

    1. Social media interactions – responding to customer comments and messages on social media platforms like Facebook, Twitter, and Instagram.

    2. Email marketing – sending personalized and targeted emails to customers to keep them informed and up-to-date.

    3. Online reviews and ratings – encouraging customers to leave reviews and ratings on third-party websites or on your business’s own website.

    4. Live chat – providing real-time customer support through a chat function on your business’s website.

    5. Content creation – producing and sharing relevant and valuable content (such as blog posts, videos, and infographics) that customers will find interesting and engaging.

    6. Surveys and polls – gathering customer feedback through online surveys or polls.

    7. Interactive elements – incorporating interactive elements such as quizzes, games, or calculators into the business’s website or marketing materials to increase engagement.

    Content Marketing

    How Do You Create High Quality Content as Part of Your Content Marketing Strategy?

    Creating quality content begins with understanding the hows. There are various content marketing tools, like Pawn Leads, LLC, a marketing solution for pawn shops. Here are a few tips:

    1. Define your target audience: Determine who you want to reach with your content, and what their needs, interests, and pain points are.

    2. Set your content marketing goals: Decide what you want to achieve with your content marketing, such as generating leads, building brand awareness, or establishing thought leadership.

    3. Conduct a content audit: Evaluate your existing content to see what has worked well and what can be improved.

    4. Choose your formats: Determine what types of content you will create, such as blog posts, infographics, videos, or podcasts.

    5. Plan your content calendar: Schedule your content in advance and ensure you are consistently publishing new material.

    6. Create your content: Write, design, or produce your content in a way that is engaging, informative, and relevant to your target audience.

    7. Optimize for search engines: Ensure your content is optimized for search engines by including relevant keywords and meta descriptions.

    8. Promote your content: Share your content on your own website and social media channels, and consider paid promotion options to reach a wider audience.

    9. Analyze and adjust: Regularly review your content performance and make changes to improve its effectiveness over time.

    Target Customers

    Do You Know Who Your Target Audience is?

    A target audience refers to the specific group of people your business is trying to reach with your marketing efforts. This group is selected based on characteristics such as demographics, behaviors, interests, and motivations.

    Targeting a specific audience is important, because it helps ensure that your business’s marketing efforts focus on reaching the right people with the right message. By understanding the needs, interests, and challenges of the target audience, your business can create content and campaigns that are more likely to resonate and be effective.

    Additionally, targeting a specific audience helps optimize marketing efforts, improve conversion rates, and maximize return on investment.

    Identifying and targeting a specific audience is crucial to ensure that your business’s marketing efforts are aligned with your goals. The goals need to have the desired impact on your target audience.

    Do Target Audiences Change?

    Yes, target audiences of your business can change over time. Your business’s target audience may evolve as the market changes, new competitors emerge, or your business expands its offerings.

    Additionally, the preferences, behaviors, and needs of the target audience may change, requiring a business to adapt its marketing strategy to remain relevant and effective.

    It is important for businesses to regularly review and assess their target audience to ensure that they are effectively reaching the right people. This may involve conducting market research, analyzing customer data, or monitoring market trends to identify shifts in the target audience’s demographics, behaviors, and preferences.

    By staying attuned to changes in the target audience, your business can ensure that your marketing efforts are aligned with the needs and expectations of the people you are trying to reach.

    Marketing Content with Blogs

    The Value of a Blog Post

    A blog post is a piece of writing published on a blog, which is typically a website that features regular updates in written articles or posts. Blog posts can be about a wide range of topics, and are often used to share information, opinions, or advice with a specific audience.

    Blog posts can be used for various purposes, such as:

    1. Building brand awareness: By publishing engaging and informative blog posts, businesses can increase their visibility and attract more visitors to their website.

    2. Establishing thought leadership: By sharing expertise and insights on a particular topic, businesses can position themselves as leaders in their industry and establish themselves as trusted sources of information.

    3. Generating leads: By including calls-to-action and lead magnets in blog posts, businesses can encourage visitors to take specific actions, such as signing up for a newsletter or downloading an ebook.

    4. Improving search engine optimization: By incorporating relevant keywords and optimizing for search engines, businesses can improve their website’s visibility and rank higher in search results.

    5. Engaging with customers: By allowing comments and encouraging readers to share their thoughts, businesses can engage with their target audience and build a sense of community.

    Blog posts are a powerful tool for businesses to reach and engage with their target audience and achieve their marketing goals. Blog content marketing is a powerful type of inbound content that allows for a lot of creativity in terms of their purpose and topic.

    With a blog, a business can promote other internal and external content and blog articles via links, add to social share buttons, and incorporate product information.

    Video Content Marketing

    Video Content Marketing

    Yes, video content can be a highly effective form of marketing. Video is a versatile and engaging format that can help businesses connect with their target audience in a meaningful way. Video content can be used to educate, entertain, and inspire potential customers, and can be used in various ways, such as:

    1. Product Demos: Product demos can be used to showcase the features and benefits of a product in an engaging and visual way.

    2. Customer Testimonials: Customer testimonials can be used to build credibility and trust with potential customers by showcasing the experiences and outcomes of other customers who have used the product.

    3. How-to Guides: How-to guides can be used to educate potential customers and help them solve a problem or achieve a goal.

    4. Brand Storytelling: Brand storytelling can be used to share the values, mission, and history of a brand in a way that resonates with potential customers.

    5. Live Streams: Live streams can be used to create a sense of community and engage with customers in real-time.

    By using video content in marketing, businesses can reach their target audience in a more personal and impactful way, and differentiate themselves from competitors.

    Additionally, video content can be highly shareable and help drive traffic and engagement on social media and other online channels. Overall, video content can be a valuable tool for businesses looking to reach and engage with their target audience in a meaningful way.

    Customers enjoy video content in marketing because it allows them to see and experience a product or service in a way that is engaging and entertaining. Videos can also provide a clearer understanding of how a product works, its features and benefits, and help customers make informed purchasing decisions. Additionally, videos can evoke emotions, making the content memorable and increasing the chances of customers taking action.

    Marketing

    Why is it Important to Have a Marketing Team like Pawn Leads, LLC?

    Having a marketing team is important, because it helps your pawn company effectively reach and engage your target audience. Pawn Lead’s dedicated marketing team is responsible for researching and understanding the target audience, crafting and delivering messages that resonate with them, and measuring the success of marketing efforts.

    Having a marketing team that is experts in the pawn industry allows for specialization and the development of expertise in areas such as branding, advertising, public relations, and digital marketing. This can lead to the creation and implementation of more effective and efficient marketing strategies, which can drive your business growth and success.

    Moreover, a marketing team can also help your company stay up-to-date with industry trends and technology advancements, and can provide fresh perspectives and new ideas to keep your company’s marketing efforts relevant and impactful.

    Digital Marketing

    Who Is Pawn Leads, LLC?

    FOUNDED BY A PAWN SHOP

    Pawn Leads all started in little Boise, Idaho inside of a high school wrestling room. Two coaches, Sam Read and Lex Case, were talking about marketing, business, consistency, pawnshops, tomatoes (yes tomatoes), all while coaching the high school wrestlers. The conversation progressed over the years and resulted in a partnership between Pawn Shop Owner (Sam) and Lex Case, the “click funnel master.”  

    Successful marketing starts with a stable, smooth ecosystem. Having one place to manage it all is key to closing all leads. Founded by a pawnbroker, the system includes everything you need all in one, user friendly CRM system.

    A CRM (Customer Relationship Management) system is software designed to manage a company’s interactions with customers and potential customers. It typically includes features such as contact management, sales management, marketing automation, and customer service and support, with the goal of improving customer relationships, increasing customer loyalty, and driving sales growth.

    The Pawn Leads CRM system features 2-way texting, reviews, email marketing, website builds, progressive mobile websites that add onto your current site, web hosting, and custom development as needed/required. Pawn Leads offer Google Ads, SEO, and dedicated marketing support.

    Wondering how you will achieve effective content marketing, your answer is Pawn Leads. The Pawn Leads team’s content marketing efforts include blog posts, press releases, on page content, search engine optimization and keyword research, paid ads, social media platform marketing, and marketing tactics that work.

    You will get more value from Pawn Leads as a marketing team, because the team understands pawn shops. Visit Pawn Leads today and see how you can make them part of your content marketing strategy

  • Pawn Leads Can Help with Marketing Tactics and a Marketing Strategy

    Pawn Leads Can Help with Marketing Tactics and a Marketing Strategy

    Pawn Leads Can Help with Marketing Tactics and a Marketing Strategy

    What is a Marketing Strategy?

    Having a marketing strategy is important, because it helps a business define its target market, understand consumer behavior and preferences, and develop a plan to reach and engage those customers. A marketing strategy also helps a business allocate resources effectively, set goals and measure performance, and make data-driven decisions.

    Additionally, a marketing strategy can help a business stand out in a crowded market, differentiate itself from competitors, and build a strong brand. Overall, a marketing strategy is an essential part of any business plan and helps a company achieve its growth and revenue goals.

    Pawnshops are a unique business. To see business growth, they need to focus on a marketing strategy that identifies a target audience, gets the target audience’s attention, and get’s the target audience engaged.

    How this is accomplished within the marketing strategy is through the marketing tactics used.

    Marketing Tactics

    Understanding Marketing Tactics

    Marketing tactics are the specific actions or techniques that a business uses to implement its marketing strategy. They are the “how” of the marketing plan. Examples of marketing tactics include:

    • Advertising (e.g. TV, radio, print, online)

    • Public relations (e.g. press releases, media relations, events)

    • Direct marketing (e.g. email, direct mail, telemarketing)

    • Digital marketing (e.g. social media, content marketing, search engine optimization)

    • Trade shows and events

    • Sales promotions

    • Personal selling

    • Product placement

    • Sponsorships

    • Influencer marketing

    • Partnership and collaborations.

    Marketing tactics can be tailored to the unique needs and goals of a business, and can be used together to create a comprehensive marketing plan.

    Marketing Ads

    Online Advertising

    Online advertising, also known as digital advertising, is a form of advertising that uses the internet to reach consumers. It encompasses a wide range of tactics and formats, including search engine advertising, display advertising, social media advertising, video advertising, and mobile advertising.

    • Search engine advertising (e.g. Google AdWords) allows businesses to place ads in the sponsored results of search engines like Google and Bing.

    • Display advertising (e.g. banner ads, rich media) uses various formats to display ads on websites and mobile apps.

    • Social media advertising (e.g. Facebook Ads, Instagram Ads) allows businesses to place ads on social media platforms and reach users based on demographics, interests, and behaviors.

    • Video advertising (e.g. YouTube Ads, Pre-roll ads) uses videos to promote products or services.

    • Mobile advertising (e.g. in-app ads, SMS) uses mobile devices to deliver ads.

    Online advertising can be a cost-effective and highly targeted way for businesses to reach potential customers within their target audience. By using online advertising, businesses can measure their campaigns in real-time and optimize based on performance data.

    Direct Marketing

    Direct marketing is a form of advertising that directly reaches customers, without traditional advertising media such as television, radio, or newspapers. It is a way to communicate directly with the customers and prospects by mail, email, phone, or text. The goal of direct marketing is to generate a direct response from the customer.

    Examples of direct marketing include:

    • Direct mail: fliers, postcards, catalogs, brochures, etc.

    • Email marketing: sending promotional messages or newsletters to a list of email addresses

    • Telemarketing: making phone calls to customers or prospects to promote a product or service

    • SMS marketing: sending text messages to customers or prospects to promote a product or service.

    Direct marketing is important because it allows businesses to reach customers and prospects in a more targeted and personal way. By using direct marketing, businesses can gather customer data and create highly customized and relevant marketing messages.

    This often results in higher response rates and better return on investment (ROI) compared to other forms of advertising. Additionally, direct marketing allows businesses to test and measure the effectiveness of different marketing messages and offers, which helps them make data-driven decisions and optimize their marketing efforts over time.

    Pawn Leads is a full-service integrated automated marketing solution that provides automated text messaging, tracking all communication in one convenient location. Solutions include custom automated follow-up text, email, web chat replies. Getting phone call feedback helps close more deals.

    wordpress blog

    Press Release and Blog Post Tactics

    Marketing strategies and tactics include Press Releases and Blogs. Blogs and press releases are both important marketing tactics, because they can help a business establish its expertise, build its brand, and reach a wider audience.

    Blogs are a way for a business to share valuable and informative content with its audience. They can be used to educate customers about a product or service, provide industry insights, and generate thought-leadership. Blogs can also be used to attract potential customers to a business’s website through search engine optimization (SEO) and to engage with customers and prospects through comments and social shares.

    Press releases are a way for a business to share news and information about its products, services, or events with the media and the public. They can be used to announce new products or services, share company milestones, or provide expert commentary on industry trends. Press releases can help a business generate media coverage and increase visibility and credibility.

    Both blogs and press releases can help a business reach a wider audience and establish its expertise, while also building its brand and reputation as a thought leader in its industry. They can also be used to drive traffic to the business’s website and to help potential customers find the business through search engines.

    Video Content Marketing

    Short Form Video Advertising

    Short video advertising is an important part of a marketing plan because it can be an effective and engaging way to reach and connect with consumers. Here are a few reasons why short video advertising is needed in a marketing plan:

    1. Attention-grabbing: Videos are more likely to grab the attention of viewers than other forms of advertising, such as text or static images. They can be used to create a strong emotional connection with viewers and to convey information in a more engaging way.

    2. Shareable: Videos are easily shared across social media platforms, which can help increase the reach and visibility of a business’s message.

    3. Optimized for mobile: With the increasing use of mobile devices, video advertising is optimized for mobile viewing, which allows businesses to reach customers wherever they are.

    4. Measurable: Videos can be tracked and measured, allowing businesses to see how well they perform and make data-driven decisions on how to optimize their marketing efforts.

    5. Cost-effective: Short videoadvertising can be cost-effective, especially compared to traditional forms of advertising such as television commercials.

    Short video advertising is an important tool in a marketing plan, as it allows businesses to effectively reach and connect with their target audience in a memorable and engaging way.

    A blog post can be combined with short videos as part of the marketing goals to reach the target audience and get the engaged.

    Call Recording

    Customer Retention is a part of Marketing Tactics

    Customer retention happens when potential customers experience your business and feel they are part of it.

    Building customer retention involves creating a positive experience for customers and encouraging them to continue doing business with a company. Here are a few things that need to happen to build customer retention:

    1. Delivering high-quality products or services: Customers are more likely to return if they are satisfied with the quality of what they received.

    2. Providing excellent customer service: Responding promptly to customer inquiries and addressing any issues that may arise in a professional and courteous manner can help build trust and loyalty.

    3. Building relationships: Getting to know customers and understanding their needs can help a business create personalized experiences and anticipate their needs.

    4. Communicating effectively: Keeping customers informed about new products or services, promotions, or important company updates can help keep them engaged.

    5. Offering loyalty programs or incentives: Offering rewards or discounts for repeat business can encourage customers to return.

    6. Continuously seeking feedback: Asking for feedback and taking the time to listen to customer concerns can help to identify areas for improvement and to make necessary changes to keep customers satisfied.

    7. Continuously improving: Continuously improving the products or services, or the customer service and the overall customer experience can help to keep customers engaged and satisfied.

    Ultimately, building customer retention requires a combination of factors such as quality, service, communication, incentives, and continuously seeking feedback and improvements.

    Using Pawn Leads fully integrated automated marketing solutions will help with customer engagement and retention through regularly scheduled marketing campaigns, a schedule for frequent and consistent social media post, web page design, automatic text messaging, paid ads, running ads, blog content focused on relevant keywords, incentive, niche lists, and easy to read landing pages.

    Niche List

    Pawn Leads LLC

    Pawn Leads is focused on helping pawn shops and small businesses achieve their marketing goals, so they can identify and capture more leads and increase sales. They have a team of experts who understand how strategic actions can lead to more profits.

    Having the right tool to help is important. Pawn Leads works with their customers to develop strategies and tactics that work.

    Loyal customers mean returned business, and these customers are identified and retained through each marketing goal identified and set in place. Loyal customers means increased sales.

    Helpful content is achieved through each blog post, press release, landing page, and short video. Pawn Leads can help with this and help a company provide value to customers, and building trust and loyalty.

    Helpful content provides education The content can educate customers about a product or service, or provide them with industry insights. This can help them make informed decisions and understand the value that a business can provide.

    Relevant content builds trust by providing helpful information. A business can demonstrate its expertise and commitment to helping customers. This can help build trust and credibility, which can lead to increased engagement and loyalty.

    Well written, informative content and short videos help prompt customers to take action, such as leaving a comment or sharing the content with others. This can help increase engagement and build a sense of community around a business.

    SEO

    SEO or search engine optimization is increased by providing valuable and relevant content, a business can improve its search engine rankings and increase the visibility of its website to potential customers.

    HavingPawn Leads help provide valuable content, a business can differentiate itself from competitors and become a go-to resource for customers.

    Customer engagement is achieved through creating content that works because it can educate, build trust, encourage engagement, improve search engine optimization and differentiate a business from the competition.

    With the worldwide web, competitors are everywhere. Using Pawn Leads and the team of experts to advance your business marketing strategies and tactics can help to create a positive relationship between the business and its customers, which can lead to increased customer retention and loyalty.

    Pawn Leads will evaluate their client’s marketing tactics to ensure that the right marketing tactics are being used to promote their business and get them the results they need. Visit them today at: https://help.pawnleads.com/




  • Do Google Adwords, Landing Pages, and Keywords Work?

    Do Google Adwords, Landing Pages, and Keywords Work?

    Do Google Adwords, Landing Pages, and Keywords Work?

    Google AdWords, an advertising platform, allows advertisers to display their ads on Google’s search engine results page. The search engine results page is the page that shows up when a searcher asks a question in their search bar. The goal is to work to show your business in the first three results on the results page.

    Making sure your business shows up in the first few listings is key to marketing success. Being in the top results increases the number of visitors your website will receive. Website traffic converts into potential paying customers, and that is what all businesses want.

    SEO

    SEO Best Practices

    By implementing SEO best practices, your business can outrank your competitors. SEO best practices include effective titles and headings, strong meta descriptions, optimizing all images, including internal links, optimizing page speed, using navigation and sitemaps, and making sure your webpage is user-friendly.

    Google Adwords

    Google Adwords is a pay-per-click online advertising platform. It uses keywords that target your audience. Keyword research is essential when creating Google Ads. You will only pay if your ad is clicked on. Google ads work!

    When users search a keyword, they get the results of their query on a search engine results page. When done right, your leads and sales will increase. Results can include paid ad that includes a targeted keyword meant to connect with the target audience.

    You may want to make a list of keywords that are relevant keywords to your business. Then you can place your ads in the search results by bidding on the keywords. If the competition is high for the relevant keywords, your cost per click may be too high to bid. Potential customers associate certain keywords and phrases with your business.

    Refining the keywords based on search terms you get, you can exclude negative keywords. Negative keywords are a list of keywords you don’t want to rank for on the search results page. Negative keywords indicate what your business’ products and services are not. They are typically semi-related to what you offer. The list will build over time, allowing you to filter out irrelevant words.

    Google AdWord marketplaces work like an auction where people bid for clicks. Google considers the quality score to ensure that the people clicking on the ads have the best possible experience. Google determines how your ad should rank, and the higher your quality score, the better your ads should rank. A lower quality score, the fewer people see your ad. Businesses can bid on a wide variety of search terms in the US and Canada. When you are bidding on keywords, what you actually pay for is search terms.

    Digital Marketing

    Landing Pages

    The quality of a landing page is the quality of the customer’s experience while on the landing page. The easier it is for customers to find their way around the landing page and to the checking out the page, the more likely they are to make a purchase.

    Components of Successful Landing Pages

    1. Compelling headline

    A headline is the first thing a person searching sees. Writing a compelling headline keeps visitors on the page and keeps them from bouncing as soon as they visit.

    • State the answer to the “how”

    • Ask a question and present the answer

    • Use humor when it is appropriate, so searchers remember your page

    • Provide value. Why should the searcher pick your product over someone else’s?

    Clarity

    A characteristic of a successful landing page is clarity. Get right to the point. Take time to explain your services or product, so there are no questions about what is being offered. People visit and stay on pages that answer their questions effectively.

    Relevancy

    Whatever your message is when a visitor finds your page, make it worth their while.

    Empathy

    People who search the internet are doing so to find answers. Be empathetic and imagine what the visitor is looking for and what answers they need. Present a solution to their problem.

    Smart Campaigns

    When you decide to start your Google Ads journey, smart campaigns help. The campaigns tailor the innovation and advertising technology that Google is known for to help business owners. Smart campaigns find the best targeting for your ads, so you get the best results.

    Smart campaigns highlight the selling points of your product and services and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers. Each campaign uses keywords that reach the target audience.

    The difference between Google ads and a smart campaign is that Google Ads track leads and have a few goal types.

    Smart campaigns have limited goals and a few presets that may or may not work for your business. Smart campaigns are three times better than traditional campaigns and get ads in front of the target audience.

    Conversion Tracking

    Conversion tracking allows you to track sales or other activities on your website or calls from your ads. The tracking tells you as a business owner exactly how many customers or leads you’ve acquired from your ad campaigns. This helps you understand your return on investment (ROI).

    marketing

    Image Ads

    A picture or image draws people’s attention away from the content on the webpage to the image. An image ad includes images that feature information about the product or services you offer. When the visitor clicks anywhere on your ad, they will be taken to your webpage.

    Good image ads use high quality images, show your brand or logo, may have a text overlay, show how people engage with your product or service, and have a focused message.

    The key to image ads that promote your products and services is that they need relevant. The need to resonate with your viewer. Irrelevant ads waste time and money, and visitors may get annoyed with them. and money.

    marketing

    Know Your Business Goals

    What goals do you have for your marketing efforts during the next quarter? Do you want to generate more phone calls, and app downloads, attract more leads to your website, or have more foot traffic in your store?

    Knowing and understanding what you want before building your Google Ads will help you fine-tune your ads automatically to focus on the outcomes you care about.

    Niche List

    Pawn Leads, LLC

    Pawn Leads is a full-service integrated marketing solution. The company is a Customer Communication System and provides a full marketing solution for pawn shops.

    All communications from your customers are tracked in one convenient place, so you don’t risk losing that contact, and covert leads to paying customers. Using automated follow-up text, email, webchat replies, Google Ads, and Facebook Ads, your business will be in the top search results.

    Pawn Leads has experts who will set up and run paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, they specialize in negative keywords, cost bid adjustments, and ads that convert into profit.

    Unlike other ad companies, they are constantly refining and adjusting to increase performance and reduce ad spend. The experts work with you, the business owner, to determine the maximum bid you want to spend and work to create an actual ad that meets that budget. The team understands specific keywords, relevant keywords, AdWord campaigns, running multiple ads, how to set up shopping ads, how to use advanced bidding strategy to get what you need, ad placement, banner ads, google analytics, and video ads so you get your business ranking on the top.

    They also will look through your web page and make suggestions about landing page improvements and how to improve how you look to internet users.

    From custom website builds to mobile ad-ons, they are here to help build your Pawn Shop Website. If you bring the content, and they are building the page they will work with you on cost and implementation.

    They offer custom solutions for all your business needs, including SEO, software, integrations, and more.

  • Is Throwing Away Profits by Not Using Digital Marketing Worth it to You?

    Is Throwing Away Profits by Not Using Digital Marketing Worth it to You?

    Is Throwing Away Profits by Not Using Digital Marketing Worth it to You?

    Let’s begin with a true story and how I figured out the facts about the digital marketer definition, and how digital marketing, social media marketing, and search engine optimization have made the difference in keeping my profits vs. throwing them away.

    Digital Marketing

    The Start of My Dream Did Not Include a Digital Marketing Strategy

    January 2016 marks a significant milestone in my life, when I realized I knew nothing about marketing, advertising on a budget, or reeling in customers. I opened the front doors of my first pawn shop, Sam’s Locker (now Idaho Pawn and Gold) and I was proud.

    I thought I knew it all; build a cool store front, give customer service, and have a desired product. Oh, little did I know until my bank account was dwindling, and my enthusiasm was bruised-I was wrong.

    I jotted down ideas, talked to friends, and other shop owners. I didn’t have thousands of dollars floating around to get the word out that there was a new show in town. I did my research and knew there were free digital tools I could use to get more foot traffic.

    My journey to employ my limited digital marketing skills began.

    I knew about social media marketing, and how marketing efforts could make a difference in my bottom-line, but I didn’t have extra money to pour into marketing. So I began a journey and can say I am satisfied and seeing incredible results.

    Digital Marketing

    Google My Business

    Google My Business is a free web tool. It helps local businesses get higher visibility for relevant local searches. Business owners can control and improve visibility.

    I was sold. It was free, and the tutorials looked easy enough. I jumped in with both feet and started using Google My Business, started getting reviews and posting content to rank on Google Maps.

    Digital Marketing

    Google Reviews

    Patrons of a business can place a Google Review for the business they shopped at and for the person that helped them. Then Google uses an algorithm, and the ratings appear on a scale of 1 to 5 stars.

    Future consumers look at the reviews to determine if a business is a quality business and worth frequenting.

    Seven years later, it has resulted in over 1000 reviews at the original location of Sam’s Locker. As the reviews rolled in, so did foot traffic. A new customer would come into the shop, and while checking out, the team would ask, “How did you hear about us?” The reply was consistently, “I googled for a pawn shop.”

    I quickly understood that using Google My Business and getting reviews is one of the most powerful digital marketing tasks you can do. And it is free!

    Digital Marketing

    A Digital Marketing Strategy

    As your first step to digital marketing, establish a plan to get reviews on Google and other platforms.

    Second, set a goal to get 100+ reviews by asking for them.

    Third, train your team to talk to customers and ask for a review before they leave. Remember that by providing them a link to make the review, it is easy for them to do so.

    Remember, each review butters your bread. Without them, you are throwing away thousands of dollars to competitors in your area.

    The goal of Google

    Google has a key goal. The goal is to get customers the answers to the questions they have, and Google wants to give searchers the best answer. If their question is about a similar product or service you provide through your business, then you benefit if Google sees your shop as the answer to the searcher’s question.

    A simple example: If a searcher puts into their search bar, “Where is a pawn shop near me?” and you have several hundred reviews and content on your website that gives the best answer to the question the searcher asked, your business will rank in the top three results. This means you may get the searcher to stop into your store and convert to a paying customer.

    You have to take time to set up Google My Business, then an avenue to get reviews, and finally add paid ads on Google.

    Let’s do an experiment.

    Search for “Gold Buyers Near Me.” Notice the ads at the top, these are paid ads. If searchers find your name and see your great reviews, they will quickly convert into a visiting customer to your store, called a lead.

    Where did you plan on the results page?

    Digital Marketing

    Google Ads, Paid Ads

    Before using paid ads, take a critical look at the number of reviews you have. Make sure you have over one hundred reviews. The more five star reviews, the better.

    The world-wide web creates competitors everywhere. National buyers and platforms are running ads, thus taking your local market. But why let them? By engaging in digital marketing and running ads, you will not only compete with them, but also build on keeping a local customer, local.

    Google Ads are ads that you pay for. Ads are a product used to promote a business, help sell products or services, and increase traffic to your business’ website. Google Ads is a way to create and change ads at anytime, and on any budget.

    Getting the right people interested in your product, services, or brand is key to the success of a small business or pawn shop. Targeting specific audiences helps connect you with potential customers. It decreases the effort and costs associated with reaching out to customers who have no interest in what you have to offer as a business owner.

    Running paid ads is a good digital marketing strategy.

    When you use Google Ads, you are using a cost effective tool to promote your business. It works for all sizes of businesses and can reach potential customers worldwide. Using Google Ads as part of your successful digital marketing strategy is also flexible, because you can start, stop, adjust the cost per click and pause the ads whenever you want.

    After I employed Google My Business, I stacked up a bunch of 5-star reviews, and started running Google ads. My foot traffic increased.

    Google ads can also use video ads.

    Video Ads

    There are different types of video ads. Linear video ads are shown before, during, and after video content. They are like a commercial.

    Non-linear video ads run concurrently with video content, so the ad is seen while viewing the video content.

    Companion ads include text, images, and rich media; these ads don’t interrupt the video experience.

    Customers want to connect to a business. I added both video ads and social media marketing as part of my next marketing efforts.

    Digital Marketing with Social Media

    Social Media Marketing

    Social media marketing uses social media apps to get the word out about your business. Social media platforms create an avenue for you to connect with potential customers.

    Through social media marketing, I could make connections, build relationships, share expertise, increase visibility, drive traffic to my website, and provide immediate solutions.

    Social media platforms like Instagram, Twitter, Facebook, Youtube, and some newer platforms like TikTok create an avenue to create engaging content. An engaged searcher is a potential consumer or lead.

    Social Media Changes Quickly!

    In 2017, US adults who engaged and used social media numbered about 213.19 million users. Today, there are about 302.25 million social media, according to Statista. They estimate there will be 323.07 million social media network users by 2026.

    The world wide web has opened up communication across countries, and social networking has expanded its reach to make connections. Networking helps businesses recruit employees, find people with unique skills, and boost sales across the boundaries of the world. There is no doubt that social media marketing captures local consumers and tells them about your store.

    With the advancement of social networking reach, advertisers have found that social media is a tool to reach a bigger audience than ever before. Social media advertising now has both a worldwide and local audience. So why not bring these leads in?

    Let’s Understand Potential Customers and How They Spend Their Time Online

    Today, Americans spend an average of 2 hours 27 minutes each day on social media. Tic Tok is the fastest growing social media platform. Social media users want to engage with businesses . They want to have their questions answered and be able to have a conversation with the team to understand what the business has to offer.

    When it comes to the social platforms consumers use, YouTube is top: 73 percent of adults spend their screen time on the video-sharing site.

    Social networking giant Facebook ranks second, with 68 percent of consumers spending time on the platform. Other sites included in survey data include Instagram (35 percent), Pinterest (29 percent), Snapchat (27 percent), and LinkedIn (25 percent). The last place belongs to Twitter, with 24 percent of consumers spending time on the site, according to mdg advertising. Since the article was written in 2018, Tic Tok has moved to the top list, competing with Facebook and Instagram.

    There is no denying social media has a vast reach. The various social media networks can be used to drive traffic to your website.

    Social media advertising can be completed manually, and this is the most cost-effective way to build brand awareness in your target audience. There are no ad management fees or agency fees, and you can develop your skills and learn as you build advertising campaigns.

    By manually running an ad campaign, you can test out what works, and it doesn’t cost you.

    Traditional marketing tools included fliers, mailers, newsletters, signs, and commercials. These tools still work, but are not as effective in attracting a larger consumer base. Digital marketing is a relatively new practice. It incorporates some principles of traditional marketing to approach consumers and understand their needs and behaviors. Sometimes you can combined traditional marketing techniques and digital marketing efforts for a mixed approach.

    Learning the different social media platforms and what works for your business will take time. Unfortunately, business owners may not have the time to do their advertising, and it takes time and effort to get social media ads to a place of success.

    No Social Media Advertising Budget – Some Time = Learn As You Go

    If you have a limited budget and don’t have the funds to hire a marketing expert, learning and managing your social media advertising might be the best option. There are fewer overheads, it is cheap. Time may be expensive for you as a business owner when you learn about digital channels, search engine optimization, search engine marketing, influencer marketing, mobile marketing, social media channels, content marketing, digital marketing tactics, video marketing, digital technologies, PPC campaigns, how to increase brand awareness, and technical SEO.

    If it all sounds overwhelming, take a breath, one step at a time.

    Digital Marketing

    No Time, Find an Automated Platform and Hire an Expert

    If you don’t have time and a limited marketing budget, using an automated platform may be the answer. Once you learn the automated software, it will take less time.

    You might find that your business will only meet its business goals by highering a marketing management service. These experts know what they are doing and how the vast field of social media advertising works. They understand the ends and outs of marketing automation tools that can increase your visibility and get you more customers.

    The chances you will get your desired results are higher simply because it is their job. You would pay for the service, and the goals would be that advertising would turn into sales and long-term customers. It is an investment that pays off.

    When looking at who to hire, do your research to spend money on advertising results. The advertising analytics will show how many users turn into website conversions and paying customers. This information will help you determine if you get the best bang for your buck.

    Niche List

    Automated Marketing Platforms

    An Automated Software Platform Investment

    Owning and managing a business is time-consuming, and understanding how to leverage your time and talent is vital to ensure your business is profitable. Believe me, I know. Over the past seven years, I have become an expert and continue to grow my skills. In fact, I started an automated marketing company to assist other pawn brokers, so they can use digital marketing tactics and online marketing tactics to gather and pull in their target customers.

    Selecting and utilizing an automated software platform will help you automate your marketing and sales engagements so you can generate leads, focus on your lead generation strategy, follow up with prospective customers, close more deals, and accurately measure marketing success.

    Today, several automated marketing platforms are available for businesses to purchase and use to increase lead generation.

    When selecting the right automated system for your business, it is essential to consider these seven things:

    First user interface design

    How user-friendly, simple, or overwhelming is the platform’s user interface? User interface design or user interface engineering is used to design user interfaces for various machines, software, and mobile devices. These tools can be easy, and they can be difficult. How is the design, and does it maximize usability? Is the platform one that speaks to your customers and your team?

    Features and Integrations

    With so many platforms to choose from, make sure you are shopping for one that maximizes its usability, has customer support, learning resources, user-base reviews, set-up, easy on boarding, and features and native integrations that suit your needs. Don’t settle!

    Will the Platform Fit Your Skills?

    If you need a platform that automates marketing campaigns and interacts with social media platforms, ask the questions to ensure the platform can do these tasks easily. If you or your team spend hours trying to figure out how to post for sale items in your eCommerce store, you aren’t spending time with customers building relationships.

    Suppose you have customers come into your store, and you want to follow up regularly with them. In that case, you want to ensure that the platform you choose has quality lead generation tools, is capable of completing email marketing campaigns, tools to promote funnels and opt-in campaigns, text messaging, and learning tools that will help you use the platform to its fullest capability.

    Let’s Talk Pawn Shop Platforms

    There are several platforms available for pawn shops to consider, and there are pros and cons for all of them.

    After I opened the first pawn shop, tackled digital marketing cost and efforts, I opened two more stores. In the meantime I decided after searching for my own business needs that there wasn’t a pawn shop friendly automated platform I was satisfied with, so I decide to start Pawn Leads. I am the co-owner of Pawn Leads.

    Why, because “point of sale and marketing platforms lack often lack technical advisors and implementors needed to automate things with a focus on customizability.” Pawn Leads brings state-of-the-art software to the Pawn Industry by having a development team and the resources to bring integrations and customizability needed to generate improved quality leads to each pawnshop.

    This decreases the worry that you are throwing away profits by not using digital marketing.

    I know that by offering a platform designed and used by a pawnshop owner, you will be assured that the Pawn Leads platform is designed to fit your rhythm and operational process, and Pawn Leads is an excellent choice.

    I guarantee that as a Pawn Leads customer, you will have quality direct engagement with me as the owner or an expert team member to discuss your prospective leads, understand your business leads, how you will benefit from the platform as a paying customer, and how you can be assured that the buying process for the platform is quick and easy.

    Pawn Leads Pawn Shop Leads Management

    Focused primarily on Pawn Shops in the USA, Pawn Leads offers our Pawn Leads CRM system (2-way texting, reviews, email marketing, blog post writing and SEO services, landing pages, etc.), website builds, progressive mobile websites that add to your current site, web hosting, and custom development as needed/required. We also offer Google Ads and dedicated marketing support (flyer creating, holiday marketing, etc.) to enhance your marketing efforts.

    Understanding that traffic to your website is essential to attract potential customers, Between me and my team we will start with reviewing your website with you and providing consultation about how Pawn Leads can work best for your company.

    Pawn Leads is the most affordable rate in the industry at $97 Monthly! We want to assist pawnshops by web hosting, Site Speed Enhancements, and Quick Website Launches.

    Digital Marketing

    You will understand your specific lead scoring through monthly individual marketing meetings with your Pawn Leads representative if you are on dedicated services. Lead scoring is a method to rank customer prospects against a scale representing each lead’s perceived value to your pawnshop. This, along with monthly reports and analytics, will give you a proper understanding of how you are performing regarding Google ads, Facebook ads, blog posts, and press release ranking. These tools designed with your pawnshop in mind, will help plan for future activity to generate leads and grow your business.

    Digital Marketing

    Pawn Leads CRM

    Pawn Leads is a Customer Communication System that provides a complete marketing solution for pawnbrokers and small businesses. By using a customized automated conversation through two-way texting, email, and webchat, potential customers can engage and convert to paying long-term customers.

    Pawn Leads provides user-friendly, integrated marketing solutions through social media platforms like Google and Facebook Ads. Understanding how ad formats will bring unique traffic, Pawn Leads will help encourage people to engage in your website through dynamic ads that reach a larger audience than your business before.

    Landing Pages

    Organic posts and stories can be an excellent way to boost traffic to your business website. Social media advertising can be linked to a landing page on your website or a product page, leading to quick and easy engagement, giving you the maximum advantage of your social media advertising. Pawn Leads will work with you as a business owner to identify your business goals and marketing strategies. This way, you can pinpoint exactly who you want to reach to maximize how the Pawn Leads CRM can help, so you get the best bang for your buck.

    Digital Marketing

    Pawn Leads Will Review Your Website

    When Pawn Leads reviews your webpage with you, we will discuss building a landing page or two. A landing page is a follow-up and is the next step toward becoming a paying customer. A landing page may include a form to gather customer information for future campaigns, and it may offer a discount, a call to action button, or an “opt-in” deal in return for providing contact info. Once the information is obtained, the data is stored in the customer relationship management (CRM) database for future use to build long-term customers.

    When you have a compelling message to get out, Pawn Leads will provide the tools to send an email marketing campaign to your leads. Email campaigns can be a valuable tool to generate web traffic and help you achieve those goals.

    Digital Marketing

    Video Ads and Lead Magnets

    Short videos posted on your business Facebook page, along with your company name, and a compelling lead magnet like a form or button, do wonders to improve conversions. Pawn Leads will work with you to develop fliers, text message campaigns for holidays and special events, and email campaigns to generate paying customers. At the end of each month, social media advertising analytics and performance indicators will be reviewed to ensure that your social media advertising aligns with your identified business goals. Social media posts work and we want to stay on top of the analytics to ensure that digital platforms reach potential consumers.

    There are several social media advertising platforms available to businesses. Understanding how an advertising medium works is essential to expanding how your product, brand, and service are introduced to users. It is vital to understand how the platform uses a call to action button to hook a customer or encourage people to visit your business. Pawn Leads are experts, and this is our job. We know how to optimize each digital marketing tactic to bring the best results.

    Digital Marketing

    Pawn Leads Follows Best Practices When Building Social Ads

    As co-owner, I have worked with my partner Lex Case to create a business model that follows best practices when working with each company to build social ads.

    Identify the Potentials

    First, we work with you, the business owner, to identify your target audience with all its unique characteristics.

    Is Pawn Leads Right For You?

    Second, we work with you, the business owner, to ensure that the Pawn Leads software is the best platform for you. Then, we help you identify which social media platforms will give you the best results. We understand that businesses leverage digital channels and have their preferences.

    We will help you build connections with current and prospective customers one post or ad at a time.

    Pawn Leads knows that customers want digital conveniences. To keep the profits in your company, it is important to adapt and use digital marketing. Pawn Leads also understands that you are busy as a business owner with many competing demands. So convenience is also important when considering how to improve social media marketing and digital marketing strategies.

    Providing a phone or text quote instantly, and web chat, is a must if you want to keep profits. As technology advances, and digital customer interface becomes the new norm, multi channels to message will be the ticket to success. Pawn Leads can automate these tasks.

    Pawn Leads Logo

    Think about it, there are a 1000 ways for people to get cash for their items. If someone down the road is providing the easiest path for someone to get a quote, and you are not, then you may be throwing away thousands of dollars. People will travel the path of least resistance.

    There are plenty of systems to connect all messaging traffic (email, text, web quotes, Facebook Messenger, Instagram, utilizing niche lists, text blasts, and others). I recommend investing in an automated system that helps save you time. Pawn Leads is here for you. Closing one quote a month will pay for the cost of the system.